Archive for the 'Chitika' Category

Real Time Bidding has seen huge growth in the past 3 years, with the RTB approach to bidding dynamically on impressions increasing from 4% of display spending to 13%. Last week, Mike Oullette, Head of Chitika’s Real Time Trading Desk Division, attended the OMMA RTB conference in New York. Our Real Time Trading Desk Division has a lot planned for the year, so be sure to stay tuned to keep up with our latest RTB offerings! Check out Mike’s take-home points from the conference below.

Conference  Highlights:

  • More and more big brands are embracing real time buying as part of their digital strategy. As a result, more branding dollars are coming into the space.
  • 2013 will be a huge year for RTB in general, with significant incremental dollars being spent in the space.
  • Facebook’s FBX exchange is a clear game changer, introducing significant incremental supply in an instant.
  • Companies playing in the real time buying space need to be making more investments in understanding audiences and users rather than focusing on just scale.
  • Private exchanges have a long way to go, and until much of the friction in this area is removed growth will be stagnant at best.
  • If you are playing in the real time buying space it’s critical for your organization to have a ‘real time culture’, essentially understanding the dynamic nature and speed in which operations need to flow.

What are your predictions for RTB in 2013?

As an online ad network, it’s our job to help you make money from your website. With Chitika, making money IS as easy as copy and pasting ad code onto your website, but there is much more you can do to ensure you are making the maximum possible revenue.

In the past year, we’ve written a variety of different blog posts on how you, as a publisher, can optimize your website and ads to hit it out of the park when it comes to ad revenue. Check out the posts below and get your site into tip top shape this week!

Tips for Site Optimization: CTR by Browser [Insights Infographic] – Use this post to ensure that your site is optimized on all browsers – especially on the ones with the highest click through rates!

Driving Traffic to Your Website [Tips] – A great way to boost revenue is to boost your traffic. Click here for some tips and tricks on how to do that!

Which Chitika Ad Type is Best for your Website? [Tips] – Even the most seasoned Chitika vets might not know exactly which Chitika ad will best suit their website design and theme.

Chitika Ad Optimization 101 – A compilation of the best Chitika ad optimization tips.

3 Easy Steps for Earning More Cash with Chitika’s Referral Program – Our search targeted ads aren’t the only way to earn cash with Chitika. Refer a friend, earn 10% of their revenue for the first 15 months they run Chitika ads.

3-Part Tips for Beginners Series – You don’t have to be a beginner to benefit from this series. Grouped by placement tips, customization tips, and multiple ad unit tips, there is a little something for everyone here!

What tips have worked best for  you when optimizing your site? Let us know in the comments section below!



On January 31 from 6 PM – 9 PM, Chitika will host an Open House at our Westborough, MA headquarters, recently featured in The Boston Globe and on NECN for our innovative approach to office design and work/life balance. This special event will bring together the area’s top tech talent, individuals interested in math, economics and statistics, Chitika recruiters and hiring managers, allowing candidates the opportunity to learn about Chitika’s 20+ current openings first hand.

Mingle with Chitika team members while enjoying complimentary refreshments and take part in an open discussion on Big Data. Our in-house experts will dig into how Chitika uses Big Data to maximize revenue for our network of over 250,000 publishers, while also drawing international media attention to our research and analysis on data trends seen on our ad network.

The event is free and open to all those who are driven by data. To attend, please RSVP here:

For more information on current Chitika career openings click here.




Tonight Chitika CEO Venkat Kolluri will be presenting at the WPI Venture Forum. Venkat will be discussing the challenges and experiences of entrepreneurship and how these things have helped him to bring Chitika to where it is today.

The event will take place from 6:30-8:30 PM, with doors opening for networking at 5:30. The venue is located in the Odeum Room on the 3rd floor of the WPI Campus Center.

Chitika’s Director of Talent, Joe Sharron, will also be available at the forum to detail what we’ve done to build a team of tech rockstars and answer any questions. To take a look at our current openings, visit our careers page.

Additional speakers include Michael Sao Pedro, Ph.D., CTO of Apprendis, Chanchal Samanta, President and CEO of Redmica, and Mitchell Sanders, Ph.D., President and CEO of ECI Biotech.

The WPI Venture Forum was created to serve innovative entrepreneurs with programs and resources relevant to technology entrepreneurship. Entrepreneurs seeking venture partners, investments, networking opportunities, peer advice, professional services, and knowledge through speakers, case presentations and critiques are encouraged to attend the programs put on by WPI Venture Forum. There are 10 Monthly Programs that include speakers, competitions, networking events and more. To learn more about the WPI Venture Forum, click here.

Are you a budding entrepreneur? What have your biggest challenges been? Share your stories in the comments below!



At Chitika, we love to welcome the holidays by decorating the office and bringing in treats to share. We also take the opportunity to participate in holiday giving, one of the most important elements of the holiday season.  This year Chitika worked with Timothy’s Toy Box, a charity local to our corporate headquarters, to help spread the holiday cheer among a group of children who may not receive gifts this year without donations.

Timothy’s Toy Box is a local nonprofit started in 2007 by Sharon Gilbert and her son Timothy. It was created to help children in need around the Framingham, Massachusetts area during the holiday season. Last year they collected over 1,600 new toys and delivered them to local homeless shelters, churches, schools, and more, also providing the necessary items for wrapping gifts for these children to wake up to on Christmas. This was a cause everyone at Chitika felt passionate about and through a company-wide initiative, we were able to load Sharon’s car with a donation of toys for children of all ages, helping Timothy’s Toy Box reach their giving goals for 2012.

toys 11 A Season for Giving: Chitika Supports Local Charity with Toy Donation

To learn more about Timothy’s Toy Box and how you can participate, click here.  Do you or your company participate in holiday giving? If so, tell us about the charity you support in the comments below!