Archive for February, 2016

It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, improved AdSense interface for easier user navigation and more transparency on our policies.

Survey 01 Share your feedback on AdSense, AdMob, and other Google publisher solutions
You may receive a survey by email over the coming weeks. To make sure that you are eligible to receive the survey email, please 
Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

DanMakarov Share your feedback on AdSense, AdMob, and other Google publisher solutions

Posted by Dan Makarov

 AdSense Publisher Happiness Team
 Share your feedback on AdSense, AdMob, and other Google publisher solutions

 Share your feedback on AdSense, AdMob, and other Google publisher solutions

24.02.2016
Speed matters, particularly on mobile devices. People are likely to abandon websites after just three seconds if the content doesn’t load quickly. This is bad for the user trying to access content, and also for the publisher whose business depends on users engaging with content. That’s why, last October, we joined others across the industry to announce the Accelerated Mobile Pages (AMP) Project, an open source initiative to make the mobile web as fast as possible.

Earlier today, Google announced that web pages created using AMP will appear when relevant in the Top Stories section of the search results page, giving users a lightning-fast experience — early tests have found that AMP pages load an average of four times faster and use 10 times less data than equivalent non-AMP pages.

AMP v6 phone cropped.mov Announcing the launch of AMP in Search

A key goal of the AMP Project is to ensure that publishers’ existing business models are supported. To that end, AMP in Search will have what could be termed as version one of some new features aimed at helping publishers earn money and understand and engage their audience. Full details are on Github and on the AMPProject.org site, but here are the highlights:

  • Ads: Advertising pays for a lot of the great journalism that we all love to read for free, so it’s essential that publishers can run ads on AMP pages with the ad servers and networks of their choice, in multiple formats (including native ads), and with full control over where they appear on the page. AMP also supports the new viewability metrics advertisers and publishers use to measure how users are engaging with ads. Currently publishers can choose from more than 20 ad tech providers who have developed support for AMP, including DoubleClick and AdSense. You can read more about the ads support in AMP in general here.
  • Subscriptions: For many publishers, subscriptions and paywalls are critical to the bottom line. AMP lets publishers retain full control over which readers can access which stories, to ensure that publishers can continue to make money via subscriptions on their AMP pages. Visit Github for more details on subscriptions in AMP.
  • Analytics: Analytics are important to publishers because they help them understand what people like to read and how they read. AMP provides an analytics framework that lets publishers measure data like pageviews, users, time spent, and more. The insights provided by these kinds of metrics can help publishers create appealing stories, build brand loyalty and ultimately make money. Learn more about the analytics support in AMP here and specifically about Google Analytics in AMP here.

While we’re excited to have collaborated with the industry to bring this project forward and improve the mobile web for users, we’re just scratching the surface of what’s possible. There’s much work ahead for the open source AMP project and we’re looking forward to the benefits this will bring to users, publishers and advertisers

Posted by Craig DiNatali
Director, Global Partnerships

Nitin Kashyap
Product Manager

 Announcing the launch of AMP in Search

 Announcing the launch of AMP in Search

16.02.2016
Preschool teacher Marisol Godoy founded Educación Inicial when she was pregnant and had to spend many hours in bed. Full of ideas she’d never had the chance to write down, Educación Inicial became her archive of fun and educational projects for parents and other preschool teachers to enjoy with children.

Using AdSense, Marisol was able to start earning an income from Educación Inicial. In time she was making enough to give up her teaching job and run the website full-time with husband David.
Today the site has over five million regular contributors from all over the world. AdSense remains the site’s sole source of income, which gives Marisol and her husband the freedom to travel and spend time with their boys, who are now all grown up.

SignUpForAdSense Meet AdSense Publisher Educación Inicial
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StacayGarciaAdSense Meet AdSense Publisher Educación Inicial

Posted by Stacey Garcia

AdSense Marketing Manager
 Meet AdSense Publisher Educación Inicial

 Meet AdSense Publisher Educación Inicial