Archive for November, 2015

Give your site a content boost

Author: InsideAdSense
19.11.2015
5 tips to grow site visitors

If you’re like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key. Great content attracts and engages new users and keeps your wonderful old users coming back again and again.

But how do you produce content that is high in quality, value, and unique? For the answer, look back to why you became an AdSense publisher in the first place. Do what you love and your content will naturally be at the heart of all you do.

As you build your new content, use these five tips to make what you create as engaging as it can possibly be.

content strategy Give your site a content boost

Be targeted, be consistent, be frequent
Take time to figure out who is reading your content and what topics they find most interesting. Does your blog about dogs get 20 comments about Chihuahuas for every one comment about Great Danes? Maybe you should focus on the little guys!

Update your content as often as you can. With regular updates you’ll build trust and engagement with your users, and they’ll be more likely to share your content with their friends and family.

Final%2BPictograms Adsense%2Bfor%2BVideos%2B%25281%2529 Give your site a content boost


Create engaging videos
People crave video. In fact, the average mobile viewing session on YouTube is now around 40 minutes. You could boost the amount of time your visitors spend on your site by using video and photos.

Create your own videos; it gives your site personality and unique content. Try adding a separate video section, or integrate video within your articles. Use A/B testing to find the best spot for your video: for instance, see how a video performs in the middle of article versus at the end. Remember, if you use videos that aren’t yours, make sure that you have the rights to distribute them.

multi screen%2B%25281%2529 Give your site a content boost

Be mobile-friendly
The number of smartphone users is estimated to grow by 16% to two billion users in 2015. In all, web access from mobile phones will represent 69% of all traffic by 2017, according to emarketer.com. The average user now spends almost three hours per day on mobile devices.*

To win more visitors, optimize your site for all screens. Your site needs to be accessible anywhere and anytime, on smartphones and every other device. (Hungry to learn more? See more tips on going mobile.)

Audience Give your site a content boost

Go social
The way users find and share content has changed. Along with direct and search traffic, social sharing is key for your site visitor strategy. Remember, your article or video could be the perfect fit for someone’s micro-moment, so make sure you have the most important message in the first few moments.

Use social plugins and sharing buttons to help users share your content on the spot. Use large icons to highlight those sharing options. Try to A/B test where those buttons get the best engagement: at the top, at the bottom or embedded right in the article. For the best user experience, keep those buttons separated from your AdSense ads.

adsense analytics integration Give your site a content boost


Look at what the numbers are telling you
If great content is job #1, great measurement is job #2. Google Analytics can bring you a deeper understanding of your audience and their demographics, time on site, which pages people leave fast, and which they visit most.

Use these insights to provide your users with the right content that works across devices. For instance, try the long-term revenue framework.

Have some top tips of your own? Share them with us in the comments below.

SignUpForAdSense Give your site a content boost
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Posted by

JasonLe Give your site a content boost

Jason Le

Account Strategist 

and

DravenLeong Give your site a content boost
AdSense Onboarding Agent
 Give your site a content boost

 Give your site a content boost

16.11.2015
What is human-centered design, and why should you care?

Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea… or you could try human-centered design.

Human-centered design is a creative approach to problem solving. It’s taught by innovative institutions such as IDEO and the Stanford Design School and is often used to design new products.
But it’s not just for designers. Publishers like you can use human-centered design to understand what audiences want and create new content to match. Why not give it a try?

Google GIF 19 When writing for humans, it helps to think like one

The steps go like this:

1. Empathize: Observe, engage, and immerse

To get started, look at your users’ behavior and think about why they behave that way.

  • Meet some of your users and watch what they do with your content.
  • Engage with them. Ask them why they read or watch your content. Try to uncover their needs. 
  • Immerse yourself in their experience however you can. Try to discover the emotions that guide their behaviors. Which specific users do you want to create new content for?

Let’s say we have a blog focused on the millennial generation and their interests. By meeting and talking with our audience, we learn that a small but growing group of young professional women find our blog really valuable. We decide to focus on this audience.

2. Define: Focus and paraphrase

What is the main user need? Based on what you’ve heard and learned, create a problem statement. It should look something like this:

“Young professional women need to know more about how to advance their careers, because they aspire to move into management roles.”

This is a good problem statement because it:

  • Targets a clear cohort of users.
  • Addresses a specific need.
  • Is something you can take action on.

3. Ideate: Explore

Now it’s time to explore as many possible ideas as you can think of. Here are some key ideas for brainstorming:

  • Be prolific. Go for a high quantity and wide variety of ideas.
  • Be positive. Use the mantra “Yes, and” to build ideas on top of each other.
  • Be patient. Don’t interrupt yourself or critique ideas as you think of them. You can judge them later.

Use guiding questions. For instance, “How might we…”

  1. Connect relatable role models with our young professional women readers?
  2. Give them useful strategies for managing up?
  3. Address the biases women may face in the workplace? 

4. Prototype: Create

Now you’re ready to start building. Choose your best idea and build as many prototype solutions as you can. Prototypes can be things like:

  • Post-it notes
  • Role playing
  • Storyboards
  • Objects

Use any prototype you like, as long as it’s something you can show to test users to judge their reactions.  For our blog, we might:

Create a video interview with female executives and transcribe it for the blog.

Go to a conference on women in leadership and post notes on conversations we have there.

Present data that shows how progressive companies have tried to address the problem and what can be implemented at smaller companies. 

Hold a Google Hangout and invite readers to join in and talk with a guest speaker.

5. Test: Experiment, refine

Now you’re ready to take things back to your target users again. Show them your prototypes and once again observe, empathize, and immerse yourself in their experience. Ask for feedback. Listen. Then use what you hear to refine the prototype. Refine and repeat as necessary.

You’ll need patience for this creative problem-solving approach. But when you’re done, your ideas will be stronger because they grow from the needs of your users. The more you get to know your audience, the better you can anticipate their needs and adjust your content strategy to engage them in the future.

We hope you find this new thinking useful whenever you design something new. Let us know what you think about the human-centered design in the comments below.

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MichaelLe When writing for humans, it helps to think like one

Posted by Michael Le
Strategic Partnership Manager
 When writing for humans, it helps to think like one

 When writing for humans, it helps to think like one

The time is now for multi-screen

Author: InsideAdSense
12.11.2015
We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they’re accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps below, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

1. Test your site 
Start by understanding how your site currently runs on mobile devices. Use Google PageSpeed Insights to see how your site is performing on mobile and identify your site’s most crucial needs and what to take care of first.

PageSpeedInsights The time is now for multi screen


2. Pick your strategy
Next, it’s time to make a choice on which multi-screen strategy to move forward with. The most common solutions are:

The choice is yours and all strategies have both pros and cons. When making the decision, you should consider the following:

  • Do I want to serve the same content to all platforms? If so, a responsive design should do the trick.
  • What’s more important; speed or flexibility? A separate mobile site or dynamic serving allows for better optimization.
  • Do I have the resources to maintain more than one site? Responsive design can help you save valuable time and resources.
  • What kind of technical capabilities do I have? Pick a strategy that best suits your skill set.


3. Follow best practices
We’ve finally made it to the fun part – building the site. No matter what solution you choose, every multi-screen developer should follow these general rules of thumb.

  • Focus on the main action that you want the user to take: While you had plenty of space on desktop, you’ll have to be resourceful on mobile.
  • Make your navigation easy to understand: Users want quick access to key actions, so make things easy to find.
  • Use existing design paradigms: Do you already have a brand identity on your desktop site? Reuse the same design elements when possible. Try adapting to the user’s device, for example using Material Design for Android: users like familiarity.
  • Make sure videos work: Design your look and feel and page animations using modern web technologies. Read more about Look and Feel for video in our Web Fundamentals guide.
  • Limit image-based text: Make use of web fonts when possible. Mobile means lower bandwidth.
  • Simplify payment processes: Auto-populate shipping addresses and contact details. Use existing payment solutions such as Google Wallet.

mobile optimization The time is now for multi screen


4. Avoid common mistakes
Learn from other developers by checking out some of the most common mistakes on mobile sites. This can save you time as you plan and launch your multi-screen strategy.

We hope these guidelines are useful when thinking about your multi-screen strategy. Let us know if you have any other tips that have worked well for you in the comments below.

SignUpForAdSense The time is now for multi screen
Not yet an AdSense user? Sign up now!
FelixNermark The time is now for multi screen

Posted by Felix Nermark
Marketing Communication Specialist
 The time is now for multi screen

 The time is now for multi screen

74% of people say that when a site is mobile-friendly, they’re more likely to return to that site in the future, according to a Think With Google study.

If that’s not enough to encourage you to build up your mobile audience, consider this: 52% of users in the same study said that a bad mobile experience made them less likely to engage with a company.

Designing a mobile-friendly site is important, and so is creating the best mobile user experience. That includes ads: if you want to make the most of every opportunity to earn, your ads should be designed for mobile, too.

Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to:

  • Potentially boost mobile ad revenue with the best ad placements
  • Choose the right mobile ad formats for your site
  • Send push notifications to your audience just like an installed native app
  • Help your audience jump back into your content with just a single tap
DownloadTheGuide Engage your mobile audience with these best practices

What’s your favorite way to engage your mobile audience?  We’d love to hear from you in the comments or on Twitter.

Not yet an AdSense user? Sign up today!

JayCastro Engage your mobile audience with these best practices
Posted by Jay Castro
Audience Development Specialist
@jayciro

 Engage your mobile audience with these best practices

 Engage your mobile audience with these best practices

05.11.2015
Today, we’re excited to announce our new AdSense website* with a fresh design and new publisher stories. We traveled around the world, met several inspirational AdSense publishers, and now we’d like to share their stories with you.

Discover AdSense through the eyes of the people who use it everyday. From French food bloggers to Japanese newspaper publishers, we’re proud of making digital advertising easy for over 12 years -giving our users a safe, reliable source of income and the freedom to make great content.

Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today.

GetStartedWithAdSense Turn your passion into profit with AdSense
StacayGarciaAdSense Turn your passion into profit with AdSense

Posted by Stacey Garcia
AdSense Marketing Manager
*We’ve launched our new website in the United States, and local sites are coming soon.
 Turn your passion into profit with AdSense

 Turn your passion into profit with AdSense