Archive for March, 2015

We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we’d like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts.

The Long-term Revenue Framework below is a simple, but powerful framework to help you understand the four levers that can help you to grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined below.

Long%2Bterm%2Brevenue%2Bframework Grow your traffic and revenue with the Long term Revenue Framework

At the highest level, to help grow your site’s revenue, try focusing on attracting more unique users and/or increasing the value of the users already visiting your site. To earn more from your existing users, you can maximize the value of each page view, get visitors to look at more pages and visit your site more often. Let’s look at each of these levers in more detail.

1. Number of users

Growing the number of unique users starts with understanding your site’s traffic. Check your Google Analytics reports to see where your visitors are coming from and what content on your site drives the most traffic. You can use these insights to create compelling content that users can find and share.

2. Revenue per page view (RPM)

To help maximize the value of each page view, try focusing on two areas.  First, make sure your ads get seen by placing them near the content users are paying attention to. Next, increase competition for the ads on your website by following these best practices:

3. Page views per visit (Depth of visit)

To encourage visitors to look at more pages and spend more time on your site, clearly demonstrate the value of your content. Create a great first impression by making sure the information your visitors are looking for is the first thing they see.

You can further increase your site’s page views per visit by showing your visitors that you have more great content they’d be interested in. You can achieve this by showcasing related or popular content near the end of the main content of the page.

4. Visits per user (Loyalty)

Creating a loyal user base is all about conveying to users that your site is regularly updated with new and interesting content. You can build loyalty by asking your visitors to subscribe to your email newsletter or social media channels.

We hope this framework is useful when thinking about how to grow your website’s traffic and revenue. Let us know what you plan to do using the Long-term Revenue Framework in the comments section below.

Posted by Adam Coelho – User Experience Strategist
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 Grow your traffic and revenue with the Long term Revenue Framework

 Grow your traffic and revenue with the Long term Revenue Framework

(Originally posted on the Webmaster Central Blog)

As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:

1. More mobile-friendly websites in search results

Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.

mobile friendly Google Search results just became more mobile friendly

To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools:

If you already have a multi-screen website, check out our Multi-Screen Implementation Guide to optimize your website for the best user experience and monetization. You can use the Mobile Search Engine Optimization guide to help your site show up in search results.

2. More relevant app content in search results

Recently, Google Search began to use information from indexed apps as a factor in ranking search results displayed to signed-in users who have the app installed. As a result, Google Search may now show content from indexed apps more prominently in search. If you have a mobile app, learn more about App Indexing, and allow Google Search to show this information in search results.

Posted by Inside AdSense Team

(Original post by Takaki Makino, Chaesang Jung, and Doantam Phan)

 Google Search results just became more mobile friendly

 Google Search results just became more mobile friendly

Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.

NewAdSenseRevenueProfileReport Introducing the new AdSense Revenue profile

To make sure you’re getting the most out of the ads on your site, follow these best practices:

The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.

Posted by Nick Radicevic – AdSense Product Manager
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 Introducing the new AdSense Revenue profile

 Introducing the new AdSense Revenue profile