Archive for February, 2015

Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05. Check out how Times Publishing Company generated incremental revenue with Google Consumer Surveys.
GCS%2BFinal Google Consumer Surveys: An additional way to monetize your site
Example of Google Consumer Surveys on a news page

Highlights of Google Consumer Surveys include:

  • Earn $0.05 or local equivalent for each answered question
  • Easy to implement
  • You decide where and how surveys are shown
  • Survey prompt appears inline as visitor views content 

Join the 700+ sites that are currently using Google Consumer Surveys as a new way to successfully monetize their content.  Use your existing AdSense account and start earning additional revenue for your site. Currently available in the US, UK, and Canada with plans to roll out to more countries soon.

AddGoogleConsumerSurveysToYourSite Google Consumer Surveys: An additional way to monetize your site

To learn more, check out Google Consumer Surveys website

Posted by Amy Adams Harding - Head of Publisher Development
 Google Consumer Surveys: An additional way to monetize your site

 Google Consumer Surveys: An additional way to monetize your site

Welcome to the last part of our Valentine’s Day blog series. Today, we’ll explore what eight of the most loved romantic movies of the last few years can teach us about content strategy.

Romantic movies are always a popular choice for Valentine’s Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy.

Here’s the top tips we found:

1. P.S. I Love You – Have a single common goal

Gerry and his series of letters were designed to encourage Holly to move forward to a new life. Similarly, when you’re creating a series of content pieces, ensure that they have a single common goal or call to action such as email sign-up. All pieces of content should link together and guide your visitors toward a desired goal or call to action.

2. 10 Things I Hate About You – Use list-based articles

This one comes directly from the title of the movie. List-based articles (listicles) provide a great way to deliver your message in a structured and engaging way. Keep them short and easy to read to grab the attention of your visitors.

3. When Harry Met Sally… – Make your content memorable 

When you ask someone what they remember about this movie, it’s highly likely that they will respond with one of several key scenes. Why? Because the film masterfully creates scenes that are both embarrassing and hilarious, making them very easy to recall. When you’re creating your content, ask yourself “Does this content have at least one memorable moment? Is there something that will stick with the my visitor?”

4. Love Actually – Link content pieces to each other

Love Actually tells nine intertwined stories with a common emotion, “love”. Consider all of the content on your site pages in a similar way. Each piece of your content may target one particular theme or audience but in the end, they should serve the same purpose.

5. You’ve Got Mail – Use email marketing

When you’re selecting your distribution channels for your content, make sure to use email. It can be an effective, easy, and inexpensive way to keep your visitors up to date. It also offers a great way to reach your mobile audience.

6. The Princess Bride – Know your audience
For a particular audience, the Princess Bride is the most romantic movie of all time. For others, it doesn’t even rate. This is because the film resonates with a certain audience. In the same way, if you know your audience, you can craft successful content. Get to know your audience more by using experimentation, market research, and other tools.
7. Pretty Woman – Bring unique value to your content

Pretty Woman is a modern retelling of the classic Cinderella story. Similarly, the subject of your content doesn’t have to be a completely original thought or subject matter. Your visitors want to see your personal opinion or a unique value in your content. Start by asking yourself “What is the unique value I’m adding to the subject matter?” or “What am I providing that no one else is providing?”

8. Forrest Gump – Provide a good user experience

To refer to Tom Hanks’ iconic line in Forrest Gump in a modern content strategy way: “Life is like a box of chocolates. You never know what screen you’re gonna get.” Thanks to the rapid growth of mobile traffic, your content is now viewed on multiple devices. If your site is still not multi-screen optimized, check out our Multi-Screen Starter Guide, and if you already have a multi-screen website, ensure you’re giving your audience the best visitor experience by using the Multi-Screen Implementation Guide.
To wrap up, try thinking about these eight tips and how they can be applied to your content strategy. Are you giving your content the love it deserves? Much like Rick and Ilsa in Casablanca will “always have Paris” together, remember that you and your visitors will always have your content, if you get your strategy right. 
Posted by Chris Jones, Audience Development Specialist
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 Love is all around: 8 tips romantic movies can teach us about content strategy (Part 4 of 4)

 Love is all around: 8 tips romantic movies can teach us about content strategy (Part 4 of 4)

Welcome to the third part of our Valentine’s Day blog series. Today, we’ll focus on how Google Analytics can help improve the performance and user experience on your site.

Google Analytics is a powerful tool that can help you analyze the behavior of your site visitors. With Google Analytics, you can gain valuable insights into improving your site.

The very first step is to link your Google Analytics and AdSense accounts in a few easy steps. After your accounts are linked, you can start viewing AdSense reports in Google Analytics.

Reporting Love is all around: Improve your site experience with Google Analytics (Part 3 of 4)
Here are five ways to improve the performance of your site by analyzing your Analytics reports:
1. Optimize your revenue by identifying top visited pages
Do you know which of your pages receive the most traffic? Check out the “Top Visited Pages” report to identify the pages that are visited the most and where your users spend the majority of their time. You can optimize these pages for higher conversion and engagement. To make the most of these popular pages, check out our best practices for ad placement.
2. Increase traffic by prioritizing top traffic sources
Which sites are driving traffic to your site? The AdSense Referrers Report allows you to identify the key traffic sources visiting your site. By knowing these sources, you can better tailor your content to make your visitors come back to your site.
3. Identify and optimize the last pages viewed on your site
Where do your site visitors leave your site? You can analyze the top exit pages of your site with the Exit Pages report (found under Behavior reports). Optimizing or fixing these pages could help increase the traffic to your site. 
4. Improve user experience by increasing page speed 
How long do your visitors wait to see your content? By using the Site Speed reports, you can view detailed information about the load speed of your pages. Faster pages lead to better user experience. With these reports, identify pages that have a longer load time and start improving them.
5. Get quick insights with In-Page Analytics

Are your users finding what they’re looking for on your pages? The Page Analytics Chrome Extension will help you visualize how your users interact with your site. With this tool, you can see where your visitors are focused and optimize your pages for a better experience.
Learn more about how to gain insights from Google Analytics reports with Analytics Academy today.  
Posted by Cansu Ozaras – Publisher Monetization Specialist
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 Love is all around: Improve your site experience with Google Analytics (Part 3 of 4)

 Love is all around: Improve your site experience with Google Analytics (Part 3 of 4)

Welcome to the second part of our Valentine’s Day blog series. Today, we’ll take a closer look how to best reach your audience across devices.

This Valentine’s Day, many consumers will be shopping for gifts on their mobile devices. In fact, just last year, mobile drove 36.8% of all online traffic during Valentine’s Day, up 13 percentage points compared to the same period in 2013.*

Adopting a multi-screen strategy allows you to offer your site visitors the best experience across devices. It can also help you capture more revenue and drive more traffic to your site. Check out the video below to learn more about how going multi-screen has helped other AdSense publishers grow their business online:

To make the most of your multi-screen traffic, go mobile today. If you’d like some tips on how to build or optimize your multi-screen website, check out our multi-screen guidelines which cover the following topics:

  • Why go multi-screen?
  • Multi-screen success stories
  • What are the common approaches? 
  • How to build a multi-screen site
  • Getting technical support from a multi-screen vendor

  • Monetization tips
  • Mobile user experience tips
  • Mobile search engine optimization tips

Your visitors love it when they have a great site experience. Show your love and appreciation by going multi-screen today.

Posted by Yigit Yucel – Inside AdSense Team
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* IBM Digital Analytics Benchmark, February 2014

 Love is all around: Visitors love multi screen sites (Part 2 of 4)

 Love is all around: Visitors love multi screen sites (Part 2 of 4)

A few years ago we launched a product called “Mute this ad” – a small [x] that appears in the corner of some display ads on the Google Display Network. When a user clicked the [x], they no longer saw ads from that particular ad campaign.

We’ve found that increased user control benefits the entire ads ecosystem, so we’ve launched features and products like “Mute this ad” and TrueView ads on YouTube to give users more control over ads they see online. With ‘Mute this ad,’ users have a way to signal that they aren’t interested in certain ads, advertisers no longer pay to show ads to users who aren’t interested, and publishers like you show better performing (and potentially more valuable) ads on your site.

Now with ‘Mute this ad’, when a user clicks on the Mute button “[x]” and completes a short survey, when possible, the ad disappears from the page. The space previously occupied by the ad collapses smoothly, allowing the content surrounding the ad to fill the space.

MuteThisAd Adding more functionality to the "mute this ad" feature

This new feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

As always, we’d love to hear your feedback. Tell us what you think about this new feature in the comment section below this post.

Posted by Michael Aiello – Product Manager

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 Adding more functionality to the "mute this ad" feature

 Adding more functionality to the "mute this ad" feature