Archive for December, 2014

2014 Year in Review

Author: InsideAdSense
The end of the year is approaching and before we say goodbye to 2014, we’d like to recap all the AdSense product enhancements launched this year.

Multi-screen additions: 

  • Responsive ad units 

Responsive ad units can help you provide a great ad experience for users on every screen (i.e., computers, phones, tablets) if you have a responsively designed website. To make your code simpler and save you time and effort, our responsive ad code automatically adapts the ad unit size to your page layout.

  • Multi-screen scorecard

Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.

  • Tools for building multi-screen sites

New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit.

Ad unit updates:

  • Custom size ad units

Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts.

  • New ad sizes

Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site.

New features in your AdSense account:

  • New features in the Ad review center

Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Learn more about these new Ad review center features.

  • A/B testing for categories in the AdSense interface

Interested in testing how blocking certain ad categories changes your site’s revenue? Now you can run A/B experiments without changing your ad code to better understand how to use ad category settings to your advantage.

Toolbar and plugin updates:

  • View Google Analytics data in the Google Publisher Toolbar

You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages.

  • AdSense Plugin for WordPress

Using Google products within WordPress just got easier. Link your WordPress site to your AdSense account, easily place ads, and check your page visibility with the AdSense Plugin for WordPress.

We’d like to thank you for sharing your feedback about these launches over the past year. Please keep sharing your thoughts and suggestions through our AdSense +page and stay tuned for more AdSense updates in 2015.

Happy New Year, and see you online in 2015!

Posted by Lizzie Pace and Yigit Yucel – Inside AdSense Team
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 2014 Year in Review

 2014 Year in Review

AdSense now speaks Hindi

Author: InsideAdSense
We’re proud to announce that AdSense now supports Hindi, one of India’s most widely spoken languages.

With over 500 million speakers around the world*, a wealth of quality Hindi content is available on the web.  We’re excited to launch AdSense Hindi language support today to help fuel even more quality content creation on the web, and to help advertisers connect with a rapidly growing online audience.

If you have a website in Hindi, you’ll now be able to earn money by displaying Google AdSense ads on your website. To get started:

  1. Make sure your website is compliant with the AdSense program policies.
  2. Sign up for an AdSense account by enrolling your Hindi website.
  3. Once your AdSense account has been approved, simply add the AdSense code to start displaying relevant ads to your users.

ऐडसेंस कार्यक्रम में आपका स्वागत है!
Welcome to AdSense!

Posted by Emanuele Brandi, Product Sales Lead on behalf of the AdSense Internationalization Team

* Source: Encyclopedia Britannica
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 AdSense now speaks Hindi

 AdSense now speaks Hindi

(Originally posted on the Google Webmaster Central Blog)
Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.
This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.
mobile friendly Helping users find mobile friendly pages
This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

If you want to make sure that your page meets the mobile-friendly criteria:

The tools and documentation above are currently available in English. They will be available in additional languages within the next few weeks.
We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
If you have any questions or want to help others make mobile-friendly sites, visit our Webmaster Help Forum. We hope to see many more mobile-friendly websites in the future. Let’s make the web better for all users!
Posted by Ryoichi Imaizumi and Doantam Phan, Google Mobile Search
For AdSense publishers: Don’t forget to check our Multi-Screen Starter Guide to start building your mobile-friendly website today.
 Helping users find mobile friendly pages

 Helping users find mobile friendly pages

Last year, the Top Contributors (TCs) of our Help Forums joined us at the Googleplex for the annual Top Contributors Summit. This year, we had 17 Google offices around the world host the Top Contributors from all Help Forums including the AdSense Help Forum.

We’d like to take this opportunity to thank all the AdSense Top Contributors, Rising Stars, and AdSense Experts for helping our publishers by answering questions on a daily basis in the AdSense Help Forum. We appreciate your contribution and dedication.

AdSense%2BMeetup%2B2014%2BPhoto Celebrating our AdSense Top Contributors at Google offices worldwide
A  snapshot from the Tokyo meetup for Japanese and Korean forums

Interested in becoming an AdSense Top Contributor? Learn more about the Top Contributor program and start getting involved in the AdSense Help Forum.

Posted by Eri Shikamura –  AdSense Support Team

 Celebrating our AdSense Top Contributors at Google offices worldwide

 Celebrating our AdSense Top Contributors at Google offices worldwide