Archive for August, 2014

If you’re seeking rich insights and key information on your site’s performance or user behavior, it’s likely you’re already using the Google Publisher Toolbar or Google Analytics. Starting today, access more insights directly from your site pages in just one click, with the integration of Google Analytics in the Google Publisher Toolbar.

download Get twice the insights with new Google Analytics integration in the Google Publisher Toolbar

In addition to giving you blocking controls and up-to-date information on how your site is performing, the Google Publisher Toolbar now offers more insights on user behavior powered by Google Analytics. Understand your users and shape your audience development strategy with more insights into user demographics and traffic sources. Also, find out which sections of your pages are most popular with your users through In-Page Analytics. As with current information from the Google Publisher Toolbar, you can access this new data directly from your pages when viewing them on Chrome.

Google Analytics is now integrated by default in the Google Publisher Toolbar. More information can be found in our Help Center.

If you’re not yet using the Google Publisher Toolbar, download it today from the Chrome Web Store. As always, we’d love to hear your feedback on this new release. Tell us what you think in the comment section below this post.

Posted by: Araceli Checa, Software Engineer

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 Get twice the insights with new Google Analytics integration in the Google Publisher Toolbar

 Get twice the insights with new Google Analytics integration in the Google Publisher Toolbar

05.08.2014
A combination of offering users the best experience and efficiently monetizing your content is important for the long-term success of your website. With that in mind, here’s some tips to help you to achieve both of these goals:

Content: Is your site content relevant to your users? Ask yourself if the content on your site is well-researched and well-structured. Will it capture and engage your users’ attention?

Ad types: When choosing an ad type for your site, consider if it improves the user experience on your site. It’s important to be mindful of designs that are prohibited by our AdSense program policies, such as pop-ups and pop-unders, floating or static ads, or any other type of ad that could make it difficult for users to access your content. Where possible, test potential designs with focus groups or an AdSense experiment.

Ad placement: Advertising on your site should provide additional value to your users. Ads should be visible without limiting your site audience’s ability to interact with the rest of your content. For instance, if ads are visible above the fold on your site, make sure they’re not making it difficult for users to view your content. We may be less likely to display pages with obstructive above the fold advertising in our search results.

Multi-screen: Don’t forget to think about the impact of your design and ad placement on the accessibility of content across platforms. Our research indicates that users are increasingly relying on multiple digital touch-points throughout the day.

In addition to the four tips above, check out the Webmaster Quality Help Center for website quality guidelines that have been created specifically for AdSense publishers. You’ll also find insights and tools to help you understand and improve your site on the Google Webmasters website.

Posted by: 
Andrey Lipattsev, Search Quality, Outreach Specialist
Alexey Petrov, AdSense Product Specialist
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 Tips to make your content more accessible to users

 Tips to make your content more accessible to users