Archive for April, 2014

Mobile empowers users to access your site at anytime and from anywhere. Is your site ready for them? Your mobile site should allow users to quickly and easily find what they’re looking for without sacrificing richness of content. While there are a lot of expert opinions about how to do this, very few are based on actual data and research. So we partnered with AnswerLab to study more than 100 mobile users as they completed conversion-focused tasks across a diverse group of sites. From this research, we developed 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement.

Let’s take a closer look at three findings from the research:

Primacy of site search
Study participants with a specific need, especially those visiting retail sites, turned to site search to find what they were looking for. Participants were quick to abandon sites that returned irrelevant search results or a large set of results that they were unable to narrow.

Key takeaway: Ensure site search is visible on the homepage via an open text field, returns relevant results, and is equipped with advanced features, like auto-complete and filters, to get users what they want quickly.

Mobile site misconceptions
If presented a choice, study participants would often tap on the link to visit the “full site” due to a perception that they’d be missing out on something by staying on the mobile site. Choosing the “mobile site” implied to them that they were not getting the “full” experience, when in reality, the mobile site offered most, if not all of the functionality in an easier-to-view format.

Key takeaway: If your mobile site provides the same content and functionality as your desktop site in an easier-to-use format, then there is no need to provide a link to the desktop site. If you do decide to provide users with a link to the desktop site, then use terms like “desktop site” instead of “full site” to be clear that both sites offer a complete experience.

Sites with a mix of mobile optimized and desktop pages provide a poor user experience
Unsurprisingly, it was easier for participants to navigate mobile-optimized sites on their mobile devices than desktop sites on their mobile devices. However, sites that included a mix of desktop and mobile-optimized pages were actually harder for participants to use than sites with all-desktop pages.

Key takeaway: To improve user experience, task completion and conversion rates, go all in and optimize your entire site for mobile. If launching in phases, then make sure users don’t have to traverse between desktop pages and mobile optimized pages to complete their tasks.

To review our complete findings, download the Principles of Mobile Site Design from Think Multi-Screen. Use the principles to review the effectiveness of your existing site or to guide the creation of your first mobile-optimized site.

Posted by Jenny Gove, User Experience Researcher, Google

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 Drive engagement and loyalty through smart mobile site design

 Drive engagement and loyalty through smart mobile site design

Having the right information on the ads displayed on your site and being able to control them, is a big ask we hear from publishers. Many of you are already using the Ad review center to review and control these ads. From today, enjoy more choice with new updates designed to save you time and give you more control in the review process.

Save time by not having to review the same ad twice. Now you can see which ads you’ve already reviewed by selecting the ‘Show reviewed ads’ checkbox in the top right corner of the Ad review center.

Adreviewcenter New Ad review center features help save you time and offer improved controls.
Show reviewed ads feature

 You’ll also have more choice when reviewing ads with our new ad size widget. Using the widget, you can review ads according to their size. If you want to review only the banner ads on your page for example, they’ll be quick and easy to find. We’re still fine-tuning this feature meaning it’s possible that not every single ad of a particular size will be captured right away, but it will capture the majority of them.

Adreviewcenter2 New Ad review center features help save you time and offer improved controls.
New ad size widget

You’ll now also have more control with new enhancements to our related ads feature. Over the next few days, related ads will start to identify ads containing the same logo. It’ll then group together different ads containing that logo and give you the option to allow or block them running on your site. This feature will also cover ads containing the same video.

Finally, we’ve given the Ad review center a new look with a brand new user interface designed for quick and simple navigation. Try out these new features today. We’re continuously looking for new ways to make this a valuable tool for you – please tell us what else you’d like to see over on our AdSense+ page.

Posted by Fiona Herring – AdSense Product Manager
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 New Ad review center features help save you time and offer improved controls.

 New Ad review center features help save you time and offer improved controls.

Time sure does fly – we’ve now reached the end of our ‘20(14) publisher stories’ blog series. Thanks for following the series and for sharing your own stories. Read on to meet this week’s featured publisher and check back soon for more publisher stories.

Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors  and employs a team of 15 editors and reporters.

Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”.

(Don’t forget to enable english captions using the Captions button under the YouTube video)

The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating “the process from start to finish is very fast and easy to use. I’d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns”.

According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he’s ready to focus further on taking his passion for racing to an even wider audience.

Watch the Total Race story.

Posted by Barbara Sarti – Inside AdSense Team
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 20(14) Publisher Stories: Total Race revs up their success using Google AdSense

 20(14) Publisher Stories: Total Race revs up their success using Google AdSense

We’re always looking to hear your thoughts on how we’re doing and your suggestions on  how we can make Google AdSense and other Google publisher products as useful and impactful as possible for you. Your feedback is important to us and helps shape the future direction of our publisher solutions. Our semi-annual publisher survey will launch on April 23rd and we hope to hear from all of you.

Every six months, the feedback collected from this survey is closely reviewed to help determine our product roadmap. Based on your feedback and asks last time round, we’ve launched a number of new features to grow your earnings. These include custom ads sizes, easier A/B testing and to get the most from your ad units and the new AdSense homepage giving you quick access to the insights you value most.

Over the coming weeks, we’ll send the survey by email to a sample of publishers. To participate, please take the following steps as soon as possible:

  • Ensure your contact details are updated.
  • Ensure your email preferences are updated to receive ‘occasional survey’ messages.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for taking the time to tell us how we’re doing. We’re looking forward to hearing your feedback.

Posted by Adriana Satmarean – AdSense Publisher Happiness Team
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 Get ready to share your feedback in our semi annual publisher survey

 Get ready to share your feedback in our semi annual publisher survey

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Raffaele Brogna is the creator of Ioleggoletichetta.it. Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers.

Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particular with the relevance of the ads displayed.

Ioleggoletichetta 20(14) Publisher Stories: Google AdSense helps IoLeggolEtichetta help consumers
They also use Google Analytics to help identify the best placements for their ad units and to check on their overall ad unit performance. Today, revenue from Google AdSense covers the costs of running this project online. Looking ahead, Raffaele will continue partnering with Google AdSense to go even further in his quest to give Italian consumers the information they need to make informed decisions when shopping.
Posted by Suzy Headon - Inside AdSense Team
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 20(14) Publisher Stories: Google AdSense helps IoLeggolEtichetta help consumers

 20(14) Publisher Stories: Google AdSense helps IoLeggolEtichetta help consumers