Archive for March, 2014

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Quehoroscopo.com, a leading Spanish horoscope and astrology site, was set up by Hugo Conde in 2007. Hugo is based out of Madrid and works with a team of tarot professionals, editors and designers to provide daily content to their many users.

Soon after launching, Hugo started looking for a simple and easy-to-use solution to generate income from his site that would allow him to continue focusing on creating new content and a positive user experience. Fast forward to today and AdSense represents 90% of total advertising revenue for Quehoroscopo.com.

To make sure Quehoroscopo.com is performing to its full potential, Hugo has tested a number of ad formats to find the best fit for his page. He also uses Google Analytics to understand what content performs best on the site.

Looking ahead, Hugo plans to grow his audience with new platforms including mobile.

Read the full story.

Posted by Suzy Headon – Inside AdSense Team
Was this blog post useful? Share your feedback with us.

 20(14) Publisher Stories: The future looks bright for Quehoroscopo.com

 20(14) Publisher Stories: The future looks bright for Quehoroscopo.com

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Four years ago, Roberto Andre Diaz co-founded maestrodelacomputacion.net for the Columbian tech community. Today, the site receives over 150,000 visitors every month and the family business has grown to cover seven other sites. 
The team chose to partner with Google AdSense from the very beginning. In Roberto’s opinion, there was “no other ad network that could compare to AdSense in terms of performance, ad quality, monetization opportunity and dynamic ad formats.”
(Don’t forget to enable english captions using the Captions button under the YouTube video)
Right now, AdSense represents 95% of their advertising earnings. According to Roberto, the impact from AdSense goes beyond revenue alone: “AdSense has paid our college fees and moreover has allowed us to travel to lots of fascinating places and meet people from around the world.”

Posted by Barbara Sarti - Inside AdSense Team
Was this blog post useful? Share your feedback with us.

 20(14) Publisher Stories: The Maestro de la Computacion family grows with Google AdSense

 20(14) Publisher Stories: The Maestro de la Computacion family grows with Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Cape Town-based site memeburn.com is focused on technology and innovation coming out of emerging markets. The site receives over 350,000 unique visits each month and together with a number of sister-sites (including Gearburn, Ventureburn and Memejobs) employs a team of 28.

As the site’s revenue comes from many different online advertising streams, memeburn began using DoubleClick for Publishers (DFP) Small Business to manages each source through one accessible tool. They also monetize their non-guaranteed inventory with AdSense, which is integrated with DFP. Owner Matthew Buckland tells us that this integration “provides a constant, reliable revenue stream”, with approximately 93% of the company’s ad impressions being served through DFP at any given time.

Memeburn 20(14) Publisher Stories: Memeburn find the right combination with Google

Given memeburn’s readers are broadly dispersed across the world, the dynamic allocation feature in DFP also helps them ensure the ads on their site are relevant to each local market. In addition to using DFP with AdSense for their desktop site, memeburn is partnering with Google in the expansion of their mobile presence, using AdSense exclusively on their mobile site.

Memeburn continues to focus on their existing sites as well as looking to expand their platforms with further sites in the future. They plan to continue partnering with DFP and AdSense to fuel future success. Matthew concludes that “in an era where there is so much digital noise, AdSense provides useful, relevant, quality content. You can’t put a price on that.”

Read the full story.

Posted by Suzy Headon - Inside AdSense Team
Was this blog post useful? Share your feedback with us.

 20(14) Publisher Stories: Memeburn find the right combination with Google

 20(14) Publisher Stories: Memeburn find the right combination with Google

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Tecamachalco.net, a news portal and business directory, was founded in 2004 by Jorge Eustaquio. The site covers news, history, sports and culture from Tecamachalco, a city in the south-east of Mexico. Today, the site employs two people in addition to Jorge.

Jorge read about AdSense in a blog and decided to test the monetization solution. “I liked the idea of not only having local advertisers from Tecamachalco, but also from other regions in Mexico as well as internationally,” he says. The revenue generated since beginning with AdSense has played a key part in enabling him to invest in similar projects for other towns in Mexico.

Tecamachalco 20(14) Publisher Stories: Tecamachalco takes local to the international stage

Using combined AdSense and Google Analytics reports, Jorge was surprised to learn that almost 40% of his audience currently come from users located in other countries. He plans to continue with AdSense, as his earnings have allowed him “to invest in new projects and take on more staff when necessary.”

Read the full story.

Posted by Barbara Sarti – Inside AdSense Team
Was this blog post useful? Share your feedback with us.

 20(14) Publisher Stories: Tecamachalco takes local to the international stage

 20(14) Publisher Stories: Tecamachalco takes local to the international stage

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. We’re half-way through the series but still have lots more stories to come from South Africa to Italy to Brazil — stay tuned! Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Screen+Shot+2014 03 03+at+9.31.48+AM 20(14) Publisher Stories: Italy with a Japanese twist makes the perfect match for Amo Italia
Tsuyoshi Doh founded Amo Italia in 2004 after moving to Italy and discovering his passion for the country. The site, which is one of the largest online travel guides for Italy in Japan, offers its users a wealth of information on tourist attractions, local restaurants and things to do across the country. 
Not long after he created the site, Tsuyoshi began using AdSense initially just as a way for him to make sure he’d keep adding new content. However, as more users visited his site, he was pleased to see his AdSense revenue increase to the point that it was funding his travel all over Italy to compile new articles and travel information for visitors to his site.
Today, AdSense is a dependable source of income for Tsuyoshi and a key part of the success of Amo Italia. In addition to providing revenue to fund further research trips, AdSense ads have themselves become useful sources of information for visitors to the site. As Tsuyoshi says, “AdSense can offer relevant ads for my website such as hotels, tours and flights and I’m happy that the ads can provide additional 
information for visitors.”
Throughout it all, Tsuyoshi has always made sure he keeps a firm focus on providing great content for visitors to Amo Italia. His advice to those thinking about launching a new site – “create a site that’s really enjoyable and has plenty of useful content”.
Read the full story.

Posted by Natsuko Takagawa – Inside AdSense Team
Was this blog post useful? Share your feedback with us.
 20(14) Publisher Stories: Italy with a Japanese twist makes the perfect match for Amo Italia

 20(14) Publisher Stories: Italy with a Japanese twist makes the perfect match for Amo Italia