Archive for February, 2014

Over the past five weeks of the Google Analytics insights blog post series we’ve looked at how to use Google Analytics to grow your business, optimize your mobile presence, increase user loyalty with Google and improve your overall user experience. We’ve also collected all of your questions to create a video covering the most frequently asked questions.

(Turn on English captions by using the captions button at the bottom of the YouTube video)

The video starts by exploring how integrating your AdSense account with Analytics gives you data that’ll help you optimize content, improve user experience and ultimately, increase your revenue. We then give you a demo so that you can get started straight away. If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and Demographic and Interest reporting. Don’t forget to check out our help resources for additional information on each topic covered in this video:

We hope you’ve found the series to be useful. Many thanks for all of your comments and questions over the past five weeks.

Posted by Cemal Buyukgokcesu – Google Analytics Specialist
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 Frequently asked questions around using Google Analytics 6 of 6

 Frequently asked questions around using Google Analytics 6 of 6

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Biologist Karlla Patrícia created Diariodebiologia.com in 2007 to teach science and biology to readers without using complicated terms and explanations. Today, the site receives 840,000 visitors monthly and has over 800 posts. 
When Karlla began searching for a monetization solution for her site, she decided to go with Google AdSense. “The possibility of partnering with a company like Google, that gives relevant advertising to my users, interested me a lot,” says Patrícia. “I was also very attracted to the low investment and low risk combined with the potential for income generation.”
Screen+Shot+2014 02 24+at+10.10.38+AM 20(14) Publisher Stories: Diário de Biologia continues demystifying science with the help of Google AdSense
Using performance reports in her AdSense account, Patrícia discovered that the medium rectangle (300×250) and wide skyscraper (160×600) sizes perform best on her site. Moreover, after following optimization tips from the AdSense team, Diário de Biologia saw a 200% increase in revenue.
For Patrícia, AdSense has proven to be an excellent way to earn from her site. Looking ahead, she plans to continue investing in new ways to grow her audience, a key component for the future success of her site. 
Read Patrícia’s full story here.

Posted by Barbara Sarti – Inside AdSense Team
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 20(14) Publisher Stories: Diário de Biologia continues demystifying science with the help of Google AdSense

 20(14) Publisher Stories: Diário de Biologia continues demystifying science with the help of Google AdSense

Welcome to the week five of our blog series on Google Analytics. Today, we’ll focus on ways to improve your site conversions using specific Analytics reports. If you’re an e-commerce publisher, understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to calculate page values, track conversions, and gain insights into visitor intent.
1. Calculate page values to understand which pages drive conversions and revenue
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Page Value is a single number that can help you better understand which pages on your site drive conversions and revenue. Pages with a high Page Value are more influential than pages with a low Page Value. For example, e-commerce publishers will usually notice that the most valuable pages on their site are their checkout pages. This makes sense because everyone needs to view the checkout pages before converting. Take a look for pages that get a lot of traffic (page views) but have a low Page Value. Why don’t these pages help conversion? Or should they? To answer some of these questions, get started by reviewing the Page Value column in the Site Content > All Pages report.
2. Use the Multi-Channel Funnels Report for better conversion tracking
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Multi-Channel Funnels in Google Analytics let you look at interactions across different digital media and show how these channels work together to create sales and conversions. They also help you make crucial marketing decisions regarding advertising investments at the macro level (e.g. what channels) as well as the micro level (e.g. what keywords and ad placements). Your Multi-Channel Funnels reports can be found under the Conversions section in Google Analytics.
3. Use Site Search Report to get insights into visitor intent 
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Google Analytics Site Search reports provide extensive data on how people use the search engine on your site. With this report, you can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation. Tracking how people use the search box on your site can provide you with important insights into visitor intent. Your Site Search reports can be found under the Behavior section in Google Analytics. If you’re not already using a search box on your site, take a look at the Google Custom Search Engine.
To help you understand your page values and conversions, we’ve created a custom Content Evaluation Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking the ‘Customization’ tab.
Thanks for joining us over the last five weeks — we hope you’ve been able to try out the reports recommended during the series as well as your custom dashboards. Don’t forget to keep your questions coming — we’ll be back with the answers on February 26th. 
Posted by Cemal Buyukgokcesu – Google Analytics Specialist
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Additional Information
AdSense 10 Challenge Hangout On Air on Google Analytics 

 Improve Conversions with Google Analytics Insights 5 of 6

 Improve Conversions with Google Analytics Insights 5 of 6

As part of our ‘20(14) publisher stories’ blog series, every week we’ll introduce you to a publisher and share their success story. We posting our next publisher story a couple of days early to celebrate Valentine’s Day! Read on to meet Gerald and Janice, the husband and wife team behind Istorya.net. As always, feel free to share your own success story with us.
Gerald Yuvallos and his wife Janice run Istorya.net, the biggest online community in the Southern Philippines. Istorya.net was started in 2002 by the couple who are based in Cebu City, as a virtual place for local users to talk. In Cebuano, their local language, ‘istorya’ means ‘talk’ or ‘story’.
Today, Istorya.net receives over 700,000 unique visitors every month and acts as a virtual ‘home away from home’ for Filipinos all over the world. According to Gerald and Janice, “AdSense has been our main revenue stream. It’s probably the only reason we’ve stayed online.”
“The revenue that we get from AdSense has allowed us to upgrade our servers and software,” the couple affirms. “This in turn, makes our community better. Without AdSense, we wouldn’t have been able to support growth of our site.”
DoubleClick for Publishers (DFP) Small Business has also been an essential tool in supporting the site’s success. “All I can say is that the integration of AdSense with DFP is heaven-sent!” says Gerald. “This integration is our favourite feature as it is now much easier for us to manage our inventory.”
Looking ahead, Gerald and Janice plan to continue improving the user experience on their site, and investigate the possibility of launching a mobile-friendly version of Istorya.net. 

Posted by Catherine Candano – Inside AdSense Team
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 20(14) Publisher Stories: Istorya’s community grows and grows with Google AdSense

 20(14) Publisher Stories: Istorya’s community grows and grows with Google AdSense

Welcome back to week four of our Analytics blog series, where we’ll take a look today at how you can improve your user experience with Google Analytics. Google Analytics gives you the insights you need to understand current user experience, as well as how the traffic to your site is influenced by social media. The following reports help you understand why site speed is important for an improved user experience, how to spot pages bringing the most AdSense revenue, and how to refine your social media strategy measuring the impact social media has on your site goals.
1. Improve user experience by improving site speed
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Faster pages lead to better user experience and improved conversions. The Site Speed reports in Google Analytics give you detailed data on the speed of your site pages, as experienced by your users. Ensuring page load speeds times are below the average can help you differentiate your site. Analyze and speed up your site using PageSpeed products, and check the resulting improvements in Site Speed reports.
2. Use theAdSense Pages report to discover which pages help you earn the most Screen+Shot+2014 02 12+at+10.23.15+AM Improve your user experience with Google Analytics 4 of 6
The AdSense Pages report provides data about which pages on your site contribute most to your AdSense revenue. With the insights from this data, you can replicate successful implementations on well performing pages on other parts of your site.
3. Use the social traffic sources report to refine your social media strategyScreen+Shot+2014 02 12+at+10.23.22+AM Improve your user experience with Google Analytics 4 of 6
Social buzz is very important for many publishers to build their audience and retain loyalty and engagement. Social reports in Google Analytics help you measure the impact social media has on your business goals and conversions. With this report, you can track the number of visitors that social media channels bring to your site, measure the value of those channels by tracking conversions and AdSense revenue, and examine how your content is being shared across social networks. You can access Social reports under the Acquisition section in Google Analytics. 
To help you understand user experience on your site, we’ve created a custom Social Dashboard and Site Speed Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account. If you haven’t already opted in to Account specialist data sharing setting and our customized help and performance suggestion emails in your AdSense email preferences, don’t forget to do so to receive targeted optimization tips.
Have questions on anything we covered today? Submit them and look out for our video on February 26th where we’ll answer your top questions. Check back here next Wednesday where we’ll talk more about how Google Analytics can help you drive conversions on your site. 
Posted by Cemal Buyukgokcesu – Google Analytics Specialist
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 Improve your user experience with Google Analytics 4 of 6

 Improve your user experience with Google Analytics 4 of 6