Archive for January, 2014

How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics.
1. Use Mobile App Analytics to measure the end-to-end value of your app
blog1 Optimize your mobile presence with Google Analytics 2 of 6
Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics, you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment. Watch this video for more details on monetizing your app with AdMob.
2. Make sure your user experience delivers across devices
blog2 Optimize your mobile presence with Google Analytics 2 of 6
Google Analytics mobile reports can be found under the Audience section on the Reporting tab. They show you statistics by location which lets you understand the current origins of mobile traffic, and make predictions about where traffic will increase. With key insights and metrics such as which devices are driving traffic to your site, bounce rates and visit duration, you can design your website to give visitors what they need on smaller smartphone screens as well as tablets and desktops.
3. Consider different strategies for multi-screen and set goals for mobile monetization
blog3 Optimize your mobile presence with Google Analytics 2 of 6
There are no rules around mobile strategies, but mobile sites need clearly defined goals in order to be successful. For example, your goals might revolve around engagement and visits. If you have location-specific content, you may want to incorporate local elements into your mobile offering. Your site goals should align with the needs of your users. Google Analytics mobile reports provide a breakdown of visitors by whether or not they visit using mobile devices. Use this information to shape your multi-screen strategy. If you’d like to place ads on a mobile site designed for users of high-end devices, use AdSense for content to create your ad units.
To help you optimize your mobile presence, we’ve created a custom Mobile Key Metrics Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account.
Don’t forget to submit any questions you have on the topics covered in this blog post. We’ll share a video at the end of this series answering your top questions. Next week, we’ll continue our blog series, looking at how specific Analytics insights can help you grow user loyalty on your site.

Posted by Cemal Buyukgokcesu – Google Analytics Specialist
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 Optimize your mobile presence with Google Analytics 2 of 6

 Optimize your mobile presence with Google Analytics 2 of 6

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Screen+Shot+2014 01 27+at+10.48.07+AM 20(14) Publisher Stories: Parainmigrantes migrates to new heights

Lawyer Vicente José Marín created Parainmigrantes.info in 2007 to advise immigrants in Spain on immigration law. The site gives transparent and accessible information and currently receives over 500,000 page views per month.
Vicente first heard about Google AdSense when attending a web optimization course and began using it immediately. “It’s such a simple and easy to use tool, and on top of that it’s free”, he says. Nowadays, AdSense is an essential part of his business, that’s allowed him to hire two new employees. With these earnings, he’s been able to grow his team hiring two new people.

(You can enable English captions by using the captions button under the YouTube video)
Looking ahead, Vicente plans to promote his new site, Paraemigrantes.com, aimed at those requiring information on emigrating from Spain. He also plans to continue investing in the quality of his site content and to focus on constant innovation, all the while continuing to partner with Google. 
Read the full story here.
Posted by Alicia Escriba – Inside AdSense Team
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 20(14) Publisher Stories: Parainmigrantes migrates to new heights

 20(14) Publisher Stories: Parainmigrantes migrates to new heights

28.01.2014
One key piece of growing your site is understanding your users and their interaction on your pages. Google Analytics is a powerful tool that can help you uncover these insights by giving you a complete picture of your audience and their needs. To help you build a loyal and engaged audience, we’re rolling out a blog series focused on helping AdSense publishers like you pull key insights out of your Analytics reports.
This week, we’ll focus on getting started with Analytics. Next we’ll share tips on how to learn more about your mobile users. Then we’ll move on to more advanced topics like engagement and loyalty analysis to help you improve your content strategy. Check out the following steps to get started.
1. Link your AdSense and Analytics accounts for richer insights
1 Grow your business with Google Analytics part 1 of 6
The first step is to link your AdSense account to a new or existing Analytics account. From here, you’re on your way to accessing new information that can help you identify opportunities to monetize your content more effectively. Keep in mind that you can only link one AdSense account to one Analytics account, and that the AdSense login must be an ‘Administrator’ on the Analytics account.
2. Set your site goals and conduct experiments to improve them
2 Grow your business with Google Analytics part 1 of 6
Think about what you want users to do on your site. Once you know these intended actions, you can map them to goals and conversion actions in Analytics to track how your site is performing. A goal is either a visit to a specific page of your site, or a specific action completed on your site. Once you’ve devised your goals, you can use Experiments to test how well different versions of your pages work in getting your visitors to accomplish these goals. For example, growing your AdSense revenue can be set up as a Content Experiment Goal. 
3. Create custom dashboards / reports  for quick access to insights
3 Grow your business with Google Analytics part 1 of 6
The next thing you’ll want to do is to start accessing the broad range of insights that Analytics offers. Analytics dashboards provide a performance overview by displaying summaries of different reports on a single page. Custom reports allow you to customize the dimensions  (City and Browser, for example) and metrics (Visits, Pageviews, and Bounce Rate, for example) in a report to gain insights into your user visits and behavior. To help you get started with your AdSense data in Analytics and show you some relevant information at a glance, we’ve created this easy-to-use dashboard. Select one of your profiles to import, and you’ll be able to quickly see and customize the reports which matter most to you. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account. You can also visit the solutions gallery to download ready-to-use custom dashboards and reports that will be most helpful for your site. Alternatively you can create/edit your own dashboards and reports.
Once you’ve completed these three steps, we also encourage you to opt in to the Account specialist data sharing setting and our customized help and performance suggestion emails in your AdSense email preferences. You’ll be eligible for targeted optimization tips from our marketing and sales specialists.
If you have any questions about the topics covered in this blog post, share them with us by filling out this form. At the end of this series, we’ll record a video with answers to the most frequently asked questions and share it on Google+ on February 26th. See you back here next Wednesday when we’ll take a closer look at how you can optimize your mobile presence with Google Analytics.
Posted by Cemal Buyukgokcesu – Google Analytics Specialist
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 Grow your business with Google Analytics part 1 of 6

 Grow your business with Google Analytics part 1 of 6

(Cross-posted from the Google AdWords Blog)

Advertising helps fund great web services and enables companies of all sizes to grow their businesses online. However, this economy can also attract bad actors that want to abuse online advertising tools for harmful or deceptive purposes. 

We’ve allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web.  Hundreds of our engineers, policy experts and others have dedicated their careers to this work.

Following up on our 2012 report, below is an overview of how we fought bad ads and bad ad-funded content in 2013.

Stopping more bad ads from fewer bad sources

We removed more than 350 million bad ads from our systems in 2013.  To put that in perspective, if someone looked at each of these for one second, it would take them more than ten years to see them all.  This was a significant increase from approximately 220 million ads removed in 2012.  This trend has been consistent in the last several years and we attribute it to several factors, including: the growth of online advertising overall and constant improvement of our detection systems.

The number of advertisers we disabled, however, dropped from over 850,000 in 2012 to more than 270,000 in 2013.  In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets.

Counter-attacking counterfeiters 

We continue to see positive results in our work to combat counterfeiters.  Attempts to market counterfeit goods on AdWords decreased by 47% in 2012 and 82% in 2013.  In parallel, the volume of complaints about these ads dropped by 85% in 2012 and by another 78% in 2013.

As these numbers have declined, we’re pleased to report that we’ve also banned fewer bad advertisers for counterfeit violations.  Last year, we banned approximately 14,000 advertisers for trying to sell counterfeit goods  — a decline of more than 80% compared to 2012.

Preventing good ads from funding bad content

Maintaining a healthy ads ecosystem isn’t just about stopping bad ads and advertisers; we closely monitor the sites and mobile apps that show our ads as well.  Early last year, we outlined some of this work, with a particular focus on our efforts to stop scammy ad-funded software, like toolbars, that provides a poor user-experience.

By the end of 2013, we had blacklisted more than 200,000 total publisher pages, an encouraging decline from last year, and disapproved more than 3,000,000 attempts to join our AdSense network.  We also removed more than 250,000 publisher accounts for various policy violations.  This includes more than 5,000 account removals for violating our copyright policies, an increase of more than 25% compared to 2012.

Here’s a more complete overview of our work to bust bad advertising practices in 2013:

bad+ad Busting Bad Advertising Practices — 2013 Year in Review


This is an ever-evolving and ongoing fight.  Bad actors are relentless, often very sophisticated and will not rest on their laurels.  But neither will we.  Nothing is more important than the security of our users and we’ll continue to work tirelessly to keep them safe online.

Posted by Mike Hochberg, Director, Ads Engineering
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 Busting Bad Advertising Practices — 2013 Year in Review

 Busting Bad Advertising Practices — 2013 Year in Review

23.01.2014
One key piece of growing your site is understanding your users and their interaction on your pages. Google Analytics is a powerful tool that can help you uncover these insights by giving you a complete picture of your audience and their needs. To help you build a loyal and engaged audience, we’re rolling out a blog series focused on helping AdSense publishers like you pull key insights out of your Analytics reports.
This week, we’ll focus on getting started with Analytics. Next we’ll share tips on how to learn more about your mobile users. Then we’ll move on to more advanced topics like engagement and loyalty analysis to help you improve your content strategy. Check out the following steps to get started.
1. Link your AdSense and Analytics accounts for richer insights
1 Grow your business with Google Analytics part 1 of 5
The first step is to link your AdSense account to a new or existing Analytics account. From here, you’re on your way to accessing new information that can help you identify opportunities to monetize your content more effectively. Keep in mind that you can only link one AdSense account to one Analytics account, and that the AdSense login must be an ‘Administrator’ on the Analytics account.
2. Set your site goals and conduct experiments to improve them
2 Grow your business with Google Analytics part 1 of 5
Think about what you want users to do on your site. Once you know these intended actions, you can map them to goals and conversion actions in Analytics to track how your site is performing. A goal is either a visit to a specific page of your site, or a specific action completed on your site. Once you’ve devised your goals, you can use Experiments to test how well different versions of your pages work in getting your visitors to accomplish these goals. For example, growing your AdSense revenue can be set up as a Content Experiment Goal. 
3. Create custom dashboards / reports  for quick access to insights
3 Grow your business with Google Analytics part 1 of 5
The next thing you’ll want to do is to start accessing the broad range of insights that Analytics offers. Analytics dashboards provide a performance overview by displaying summaries of different reports on a single page. Custom reports allow you to customize the dimensions  (City and Browser, for example) and metrics (Visits, Pageviews, and Bounce Rate, for example) in a report to gain insights into your user visits and behavior. To help you get started with your AdSense data in Analytics and show you some relevant information at a glance, we’ve created this easy-to-use dashboard. Select one of your profiles to import, and you’ll be able to quickly see and customize the reports which matter most to you. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account. You can also visit the solutions gallery to download ready-to-use custom dashboards and reports that will be most helpful for your site. Alternatively you can create/edit your own dashboards and reports.
Once you’ve completed these three steps, we also encourage you to opt in to the Account specialist data sharing setting and our customized help and performance suggestion emails in your AdSense email preferences. You’ll be eligible for targeted optimization tips from our marketing and sales specialists.
If you have any questions about the topics covered in this blog post, share them with us by filling out this form. At the end of this series, we’ll record a video with answers to the most frequently asked questions and share it on Google+ on February 26th. See you back here next Wednesday when we’ll take a closer look at how you can optimize your mobile presence with Google Analytics.
Posted by Cemal Buyukgokcesu – Google Analytics Specialist
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 Grow your business with Google Analytics part 1 of 5

 Grow your business with Google Analytics part 1 of 5