Archive for June, 2013

28.06.2013
As the number of smartphone users continues to surge globally, many of you are responding quickly with mobile-friendly sites. Regardless of the device a user views your site on, their experience should be rich and consistent. With this in mind, the Google Webmaster Team is making some changes to the way they rank search results on smartphones. In particular, these changes will address sites that are misconfigured for smartphone users. Read the original post and learn more about common configuration mistakes as well as recommendations from the Webmaster Team on building your mobile-optimized website.

Posted by Suzanne Headon – Inside AdSense team
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 Changes in rankings of smartphone results

 Changes in rankings of smartphone results

We know that having fast access to the right information is important for decision-making. In particular, having quick visibility over similar ads and a broader range of insights is important when deciding whether to allow or block ads on your site. As we continue to celebrate 10 years of AdSense, we’re excited to announce some new changes in the Ad Review Center this week.

Find and take action on related ads

Related+Ads Make faster and better decisions with new Ad Review Center features

Our new ‘Related Ads’ feature in the Ad Review Center gives you a quicker and more efficient means of identifying similar ads that you would like to allow or block. Related ads are those that have a similar destination page, and you can directly view, allow, or block these ads in the Ad Review Center.

Derive new insights with additional metrics

Ad+Review+Center+features Make faster and better decisions with new Ad Review Center features

To help you make informed decisions around whether to allow or block particular ads, we’re giving you better insights with the following new signals:

  • Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
  • Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
  • Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.

Finally, to improve your experience in the Ad Review Center, we’ve made some enhancements to the interface. We’ve now redesigned the Ad Review Center tiles to make the controls more clear and intuitive. In addition, we’ve incorporated new widget styles and an improved layout. Learn more about the Ad Review Center in our Help Center and share your feedback on these new features on our AdSense+ page.

Posted by Fiona Herring – AdSense Product Manager
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 Make faster and better decisions with new Ad Review Center features

 Make faster and better decisions with new Ad Review Center features

20.06.2013
Earlier this week, Susan Wojcicki kicked off our 10th anniversary celebration in a live Hangout on Air and shared her thoughts on the future of AdSense. As we mark this important milestone, we wanted to take a moment to reflect on just how far we’ve come together.

AdSense started out offering only contextually-targeted text ads in 2003, and has evolved significantly since then. We’ve developed new features and products to help you earn with display, video, mobile web, in-game and custom search ads. With your feedback in mind, we’ve also added new reports, controls, and even a new interface to make it easier to manage your account.

Let’s take a look back at how much we’ve grown together in the last 10 years.

Thanks for all the support and feedback you’ve provided us along the way. In the years to come, we’ll continue to focus on creating an AdSense that can do even more for you. You’ve already seen that AdSense is becoming smarter, helping you improve your ad performance; in the future, we’ll bring you new features like automatic optimization of your ads in AdSense if you choose.

Please do continue to share your suggestions via our AdSense+ page, and we’ll keep innovating (beyond just a hidden anniversary game!) so that you can focus on creating great content.

Posted by Allan Livingston – Group Product Manager, AdSense
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 The AdSense story: Looking back at 10 years

 The AdSense story: Looking back at 10 years

We regularly hear that you look to us for benchmarking information on how your site is performing relative to the sites of other AdSense publishers. If you tuned in to yesterday’s Hangout on Air, you heard Susan Wojcicki talk about a future where AdSense does more of the heavy lifting for your ads, so you can focus on creating great content. Today, we’re happy to introduce the publisher scorecard, a new benchmarking feature in your AdSense account.

The scorecard can be found on the Home tab of your account and provides you with a summary of how well your ad settings, webpages and content are performing relative to other AdSense publishers. It’s organized into different categories, such as revenue optimization and site health, with each category scored on a scale of one to five blue dots indicating your performance.

Publisher Scorecard Understand and improve your site’s performance with the new publisher scorecard

You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category. Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. You’ll also be able to see updates to your score as you make improvements. In case you’re wondering if Google will take any action on low scores, the answer is no – this in an informational tool only to give you greater insights into how your site is performing.

We hope you find the scorecard a valuable tool in maximizing user experience on your site and further growing your online business. Read more about the scorecard in our Help Center and share your feedback on the AdSense +page.

Posted by Nick Radicevic – AdSense Product Manager
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 Understand and improve your site’s performance with the new publisher scorecard

 Understand and improve your site’s performance with the new publisher scorecard

18.06.2013
Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward ten years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include over two million publishers, and last year alone, publishers earned over $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. So whether you’re a publisher that’s been with us for ten years or ten days — thank you!

Your stories inspire us to do our part to make AdSense great. On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning.  Like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a a theme park reviewer who sends employees around the world to test and review rides — all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10am PDT (5pm GMT) on the AdSense +page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Thank you again to the entire AdSense community. We look forward to partnering with you for many more years to come!

Posted by Susan Wojcicki – SVP, Ads and Commerce
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 Celebrating 10 years of shared success

 Celebrating 10 years of shared success