Archive for May, 2013

Policy refresher: Appeals process

Author: InsideAdSense
We’re continuing our policy refresher series today, taking a closer look at what happens when we detect content that doesn’t comply with our policies.

As we’ve talked about often on this blog we maintain a set of policies for AdSense designed to foster a healthy ecosystem and protect our publishers, advertisers and users. The vast majority of content on AdSense publisher sites follows these policies. However, sometimes, our systems do find content that doesn’t comply, in which case we’ll send a notice to the affected publisher. Notifications can be viewed by signing in to your AdSense account and visiting the Messages page, under your Home tab. Additionally, notifications are sent to the email address associated with your AdSense account. A notification will outline whether it is a site warning/disabling or an account disabling issue. If it is a site warning then you have 72 hours to make changes and do not need to contact us. If your account has been disabled then you should review this help center article to find out more about why we would disable an entire account. The rest of this post will deal with what to do if you receive a site disabling notification.

The first step is to understand the nature of the violation. For more about the different causes and how we define them, you can visit our Help Center and review our program policies.

In some cases, you may be eligible to appeal. If this is the case, please take note of the following considerations in formulating your appeal:

  • Make sure you understand the violation: each time we send a notification we include a snippet explaining the violation. If you still have questions following this, our Help Center contains a variety of information on program policies. We also encourage you to seek advice in our Forum - our Top Contributors have a lot of policy knowledge.
  • Check your entire site: with each notification we send you a URL as an example of the violation. Keep in mind that this is only an example, the violation may be present on other pages on your site, and we expect you to take appropriate action throughout your entire site. In many cases publishers have found Google’s search operators, specifically the “site:” operator, to come in handy, particularly for content violations.
  • Be thorough: we understand that AdSense means a lot to you, and having ad serving disabled may cost you revenue. Take your time when filing your appeal and look through your entire site. Writing a thorough appeal is more important than filing an appeal quickly.
  • Tell us how you ensure that this won’t happen again: if you were notified about a content violation, tell us what systems you have put in place to ensure that content violating our program policies won’t be placed alongside AdSense ads again. Webmasters with large websites might talk about updating filters or hiring human reviewers, while blog owners may tell us that they have familiarized themselves with our adult content policy better, and ensure not to post certain type pictures again.
  • Send us examples: were you notified for content violations? In that case send us some example URLs where you removed AdSense ads from. Were you notified because of ad implementation issues? Send us an example URL with your improved implementation – for some cases we will require pages with AdSense ad code implemented, even though ad serving is disabled.
  • Err on the side of caution: you may disagree with our decision to disable ad serving to your site, but keep in mind that our policies exist to protect the entire network of users, advertisers and publishers.

We know that your sites are important to you. Please understand that we don’t take these decisions lightly. For more information on appeals best practices, take a look at this help center article.

Posted by Dan Zilic – AdSense Team
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 Policy refresher: Appeals process

 Policy refresher: Appeals process

Publishers often tell us that they would value more information on the ads displayed on their sites, along with greater control over which ads are displayed. The Ad review center is a key tool for publishers giving you the option to review individual ads and choose whether to let those ads show on your pages.

To further increase transparency and control, we’re happy to announce that we’ve launched several enhancements to the Ad review center, improving overall usability and giving you better insights into the ads shown on your site.

First, the Ad review center now includes an impressions-based progress bar, which shows you the total coverage of the ads you have reviewed so far. This new feature tells you the percentage of ads you have reviewed relative to the total impressions on your site. For example, if the bar reads 79% you have already reviewed ads that total 79% of your impressions.

AdReviewCenter Impressions New controls and transparency in the Ad review center

Next, you now have more access to information on a specific ad simply by hovering over the creative and clicking on the magnifying glass in the bottom right corner. You can preview the landing page of an ad to learn about the user experience and we have also added additional information such as the time remaining before an ad in the ‘upcoming ads’ queue is auto-approved, advertiser and ad network details plus the duration of video ads.

AdReviewCenter videoads New controls and transparency in the Ad review center

Finally, publishers can now review and block visually similar ads by simply uploading a screenshot or logo, or searching for text in images, thanks to the integration of Google image search technology into the Ad review center. Try out these new features in our Ad review center and share your feedback on our AdSense+ page.

Posted by Fiona Herring – AdSense Product Manager
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 New controls and transparency in the Ad review center

 New controls and transparency in the Ad review center

In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team. 

Madrid-based (“the free Android”) is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.

Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site’s income. “Much of elandroidelibre’s growth is due to AdSense,” Paolo says. “We regard it as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” So far, he’s been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.

Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site’s visitors, and also DoubleClick for Publishers, Google’s free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.

Hear more from Paolo in the full case study. We’ll see you next week for our next ‘10 for 10’ publisher success story as we continue counting down to AdSense’s 10th anniversary.

Posted by Arlene Lee – Inside AdSense Team

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 10 for 10 publisher stories: El Androide Libre moves its business forward

 10 for 10 publisher stories: El Androide Libre moves its business forward

For our next installment of our policy refresher series, we’re talking about a topic we’re frequently asked about…adult content and keeping AdSense family-safe.

We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe.  A general rule of thumb when it comes to the adult content policy is: if you wouldn’t want to share this content at a family dinner or view it in your boss’s office, you shouldn’t place AdSense code on it.

Let’s take a closer look at our adult content policy:

Still have questions? Don’t forget that we’ll be hosting a number of Hangouts on Air as part of our policy refreshers series.

Check the schedule below to sign up for our Hangout on Air about adult content.

View our Hangouts schedule

Posted by Pamela Malone – AdSense Policy Team
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 Policy refresher: family safe content

 Policy refresher: family safe content

Web trends and technology demand that your site evolves quickly to maintain a growing user base. We’ve heard your questions and feedback on areas like responsive design, and we’re happy to let you know that we’ve updated our existing guidelines around modifying the AdSense ad code. We hope that this increased flexibility will help you continue enhancing the user experience on your site.

Going forward, we will permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with our Terms and Conditions and program policies. This will enable you to try a range of techniques on your site such as:

  • Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet, to maximize user experience.
  • A/B testing: Running a test by creating multiple versions of a page, comparing user behavior to see which page is the most effective.
  • Setting custom channels dynamically: Tracking performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
  • Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.

For more details and to find the specific code snippets related to the bullets above, visit our updated Help Center article.

Even with this new flexibility, it’s important to proceed with caution to ensure the ecosystem remains balanced for publishers, users and advertisers. Please note that publishers must not make modifications to the AdSense code if those modifications are not permitted by our program policies. Publishers should always use caution when modifying the AdSense code and must not use techniques like hiding ad units, implementing the AdSense code in a way that covers content, creating ‘floating ads’, or manipulating ad targeting as they are a violation of our policies. More information about these types of prohibited techniques can be found in our updated Help Center article. In addition, please be aware that some types of code modification may prevent ads from appearing correctly, which may negatively impact your revenue.

We also look forward to hearing your feedback and suggestions on our AdSense +page.

Posted By Nick Radicevic – AdSense Product Manager
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 Updates to our ‘Modifying Ad Code’ Policy

 Updates to our ‘Modifying Ad Code’ Policy