Archive for January, 2013

31.01.2013
Real Time Bidding has seen huge growth in the past 3 years, with the RTB approach to bidding dynamically on impressions increasing from 4% of display spending to 13%. Last week, Mike Oullette, Head of Chitika’s Real Time Trading Desk Division, attended the OMMA RTB conference in New York. Our Real Time Trading Desk Division has a lot planned for the year, so be sure to stay tuned to keep up with our latest RTB offerings! Check out Mike’s take-home points from the conference below.

 
Conference  Highlights:

  • More and more big brands are embracing real time buying as part of their digital strategy. As a result, more branding dollars are coming into the space.
  • 2013 will be a huge year for RTB in general, with significant incremental dollars being spent in the space.
  • Facebook’s FBX exchange is a clear game changer, introducing significant incremental supply in an instant.
  • Companies playing in the real time buying space need to be making more investments in understanding audiences and users rather than focusing on just scale.
  • Private exchanges have a long way to go, and until much of the friction in this area is removed growth will be stagnant at best.
  • If you are playing in the real time buying space it’s critical for your organization to have a ‘real time culture’, essentially understanding the dynamic nature and speed in which operations need to flow.

What are your predictions for RTB in 2013?

Cross posted from the DoubleClick Publisher Blog

Publishers everywhere are discovering the revenue and audience growth potential of video content. As a publisher grows a video viewership on their site, selling their own ads becomes an increasingly important revenue stream. Over the past year we’ve added mobile capabilities and tested out video ad serving features to better help publishers sell advertising across all screens and formats. So today we’re excited to announce the availability of video ad serving features plus an unlimited video ad serving trial offer to all DFP Small Business publishers.

So what’s new?

Comprehensive video ad creative management

  • Show pre-roll, post-roll, and mid-roll in-stream ads, as well as overlays and companion creative sets
  • Upload and transcode video ad assets to a variety of formats

Simple workflow with trusted partners

  • To use the video ad management features, publishers need to integrate with video technology platforms to ensure optimal video ad playback and easy implementation
  • Manage your video ads alongside your desktop and mobile display ads in DFP Small Business

Make the most from every stream

Video ad serving is free up to 400K ad impressions a month. Until April 30th, we’re offering a free unlimited trial, so you can serve as many video ads as you want. After this trial offer has ended, impressions over 400K a month will be charged a nominal ad serving fee on a CPM basis.

We’d love to hear your opinions and feedback on these new features on our AdSense Google+ page, where you’ll also be able to discuss your thoughts and share best practices with other publishers.

If you’d like to start with DFP Small Business, sign up here. The new video functionality is automatically turned on for all current DFP Small Business publishers, so if you’re ready to start selling video ads, log in now!

Posted by Andrew Kuo, DFP Small Business video product specialist

Was this blog post useful? Share your feedback with us.

 Free video ad serving in DFP Small Business, available to all publishers

 Free video ad serving in DFP Small Business, available to all publishers

Edited for accuracy on January 24th, 2013

A little over a month ago we announced that AdSense in Your City events will be evolving into Learn with Google for Publishers. We also published our event schedule for North America. Today we’re excited to announce that the Learn with Google for Publishers event series is international, too!

Below are some international events in the next three months:

Latin America

  • Sao Paulo, Brazil – March 19, 2013
  • Buenos Aires, Argentina – March 13, 2013

Europe

  • Bucharest, Romania – March 4, 2013
  • Dublin, Ireland – February 11, 2013

If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.
   
Be sure to check out our complementary Learn with Google webinar series.  And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.

Posted by Ian Cohan-Shapiro – Inside AdSense Team

 Coming soon: international Learn with Google for Publishers events

 Coming soon: international Learn with Google for Publishers events

Your optimization checklist, Part 2

Author: InsideAdSense
22.01.2013
Last week we covered some oldie-but-goodie optimization tips. Today, we’ll focus on some advanced tips to help you bring your AdSense strategy to the next level. We encourage you to review the full list and check off items as you complete them.

  1. Ensure your site has a positive user experience: User experience (UX) can make or break your site’s success. With many other sites offering similar services, it’s important to differentiate your site in the eyes of your users by providing a better experience. Because a user’s attention is limited, you’ll only have a few seconds to provide a good experience and quickly guide the user to what they’re looking for. Read these three blog posts to learn our top five UX tips.
  2. Make your first ad unit count: AdSense loads the highest paying ad on a page first, so to improve your revenue make sure that your best performing ad unit is the first in your HTML code. Make the changes by following these steps.
  3. Fix crawler errors: Ensure that our AdSense crawler can accurately crawl your site so that your ads are as relevant and useful as possible. Visit the Account settings section of your account to see if you have crawler errors and read this blog post for details on the steps to take.
  4. Go mobile: It’s clear that mobile is growing rapidly. Ensure you have a mobile strategy for your site, and use our tips and tools to help you along the way.
  5. Create a Google+ page to connect with your users: Google+ offers a number of tools to help you reach audiences in new ways. On your +page, you can share your articles, photos, YouTube videos, and even host live broadcasts. Your +page will also include a +1 button that users can click to recommend you. Think about your Google+ page as a way to complement your site, allowing you to grow and measure user engagement before directing users back to your pages for more of your great content. Get started today by reading our Social Fridays blog post series. 
  6. Use DoubleClick For Publishers (DFP) Small Business: As your online advertising business continues to grow, you may have started working with other ad networks or doing deals directly with advertisers. DFP Small Business is a free, Google-hosted solution to help streamline how ads are served on your site when you’re working with AdSense alongside other ad partners. With DFP Small Business, you have a vast array of features that give you more control over when, where, and how your ads serve.

That concludes our two-part optimization checklist series. Please visit our AdSense +page to let us know your experience with these optimization tips.

Posted by Jamie Firkus – Inside AdSense Team

 Your optimization checklist, Part 2

 Your optimization checklist, Part 2

As an online ad network, it’s our job to help you make money from your website. With Chitika, making money IS as easy as copy and pasting ad code onto your website, but there is much more you can do to ensure you are making the maximum possible revenue.

In the past year, we’ve written a variety of different blog posts on how you, as a publisher, can optimize your website and ads to hit it out of the park when it comes to ad revenue. Check out the posts below and get your site into tip top shape this week!

Tips for Site Optimization: CTR by Browser [Insights Infographic] – Use this post to ensure that your site is optimized on all browsers – especially on the ones with the highest click through rates!

Driving Traffic to Your Website [Tips] – A great way to boost revenue is to boost your traffic. Click here for some tips and tricks on how to do that!

Which Chitika Ad Type is Best for your Website? [Tips] – Even the most seasoned Chitika vets might not know exactly which Chitika ad will best suit their website design and theme.

Chitika Ad Optimization 101 – A compilation of the best Chitika ad optimization tips.

3 Easy Steps for Earning More Cash with Chitika’s Referral Program – Our search targeted ads aren’t the only way to earn cash with Chitika. Refer a friend, earn 10% of their revenue for the first 15 months they run Chitika ads.

3-Part Tips for Beginners Series – You don’t have to be a beginner to benefit from this series. Grouped by placement tips, customization tips, and multiple ad unit tips, there is a little something for everyone here!

What tips have worked best for  you when optimizing your site? Let us know in the comments section below!