Archive for December, 2012

A look back at 2012 highlights

Author: InsideAdSense
Time sure flies! We’re coming up on another year end and, with that, we’d like to take a step back to review our AdSense highlights of 2012.

And finally, following our annual tradition, we’re happy to reveal our most visited blog post of the year: the announcement of AdSense availability in Indonesian. Please keep +1’ing our posts to let us know when you like them and also +1 our blog in the upper right-hand corner if you’re a fan.

It was a busy and fulfilling year working with you, our dedicated publishers. Stay tuned for updates on future improvements. Happy New Year, and we’ll see you in 2013!

Posted by Jamie Firkus – Inside AdSense Team

 A look back at 2012 highlights

 A look back at 2012 highlights

The increase in smartphone sales and mobile traffic makes it more important every day for web publishers to build a mobile strategy for their businesses. Nevertheless, only 1 out of 10 AdSense publishers has a mobile-friendly version of their site. To encourage other publishers to go mobile, Ángel Hernández and Manuel Lebrón, owners of Qué Tiempo, shared their experience with us.

Qué Tiempo is a Spanish site that displays the weather forecast globally. Ángel and Manuel became AdSense publishers in 2007 and over the years, thanks to investing in their content, optimizing their ads and growing their traffic, they’ve been able to build a team of more than 20 employees and invest in new ventures.

Back in 2008, they could already see through Google Analytics that the traffic coming from mobile devices was growing, so they decided to develop in-house.

Their mobile traffic has successfully grown by 20% over the last two years. New users are arriving to the mobile-friendly version of their site from mobile devices, while the desktop version is experiencing a 10% year over year growth. This shows that mobile traffic is additional, not substitutional, and mobile usage is complementary to desktop.

Thanks to the increase in their mobile traffic, together with a successful implementation of their ads, Qué Tiempo saw their daily earnings grow by 30%. The CTR of their mobile leaderboard 320×50 now doubles the CTR on their desktop ads. In addition, the CPC of their mobile ads is 100% higher than the CPC of the desktop site.

Most of Qué Tiempo’s efforts are now focused on improving their mobile site with features like geotargeting, which makes it possible to deliver accurate location-specific weather forecasts.  

“We encourage other publishers to build a mobile-friendly site, not only because they’ll quickly see their revenue grow thanks to the available Google AdSense mobile formats, but also because the future of your online business depends on your mobile strategy, a market with infinite possibilities.”

Posted by Alicia Escriba – Inside AdSense team

This information is current as of December 18th, 2012.

5576995 7310287935627251039?l=adsense.blogspot Local success stories: Qué Tiempo grows by 30% by going mobile
 Local success stories: Qué Tiempo grows by 30% by going mobile

 Local success stories: Qué Tiempo grows by 30% by going mobile

Two and a half years ago we started the AdSense in Your City program with the goal of meeting publishers face-to-face and providing tips to help you increase your earnings.  From Orlando, Florida to Tokyo, Japan, we’ve visited over 100 cities around the world and talked to thousands of publishers.  We asked you what you’ve liked and what could be improved.  Based on your feedback, we’ve made some changes.

We’re excited to announce that, in 2013, AdSense in Your City events will be evolving into Learn with Google for Publishers.  We understand that many of you are using Google products beyond AdSense to grow your business. Our transition to this Google-wide initiative is part of our effort to help publishers like you make the most from the Web.  Learn with Google for Publishers goes beyond just AdSense optimization tips.  We’ll also cover new topics such as site design, analytics and ad serving.  Below is our North America schedule for the next three months; our international schedule will be posted here on Inside AdSense shortly, so stay tuned!

  • New York, NY – January 29, 2013 
  • Los Angeles, CA – February 7, 2013
  • Toronto, Canada – February 19, 2013 
  • Chicago, IL – March 5, 2013

Phillip Martin is one publisher who went to a Google event this year; take a look at his inspiring story in this short video:

If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.
Be sure to check out our complementary Learn with Google webinar series.  And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.

Posted by Ian Cohan-Shapiro – Inside AdSense Team

5576995 1512528098880848235?l=adsense.blogspot Coming soon: Learn with Google for Publishers
 Coming soon: Learn with Google for Publishers

 Coming soon: Learn with Google for Publishers

Since our recent introduction of the new 300×600 ad format, we’ve been happy to see many publishers testing it out on their pages. After carefully reviewing this ad format, we’d like to let you know about an upcoming update to our policies around use of the 300×600 unit.

Because this new format is larger than all our other ad units, we want to help ensure a balance between content and ads across publisher sites. With this in mind, going forward, publishers will be permitted to place a maximum of one 300×600 ad unit on each page. If you’ve placed more than one 300×600 ad unit per page on your site, we ask that you remove any additional ad units by Jan 10, 2013. We’ll also be sending email notifications shortly to affected publishers, asking them to make this update.

Please note that the limit for AdSense for content ad units still remains at three per page, so it’ll be possible to place one 300×600 ad unit and up to two other sizes on a page. As always, it’s important to consider both the user and advertiser experiences when placing any additional ad units on your pages.

We appreciate your understanding and help as we make this update. Thanks again for all of your feedback and enthusiasm for this new ad format; we’re continuing to work on developing new sizes, and will keep you posted on any new developments. If you’d like more information about AdSense policies, please visit our Help Center.

Posted by Charles Huang, Policy Associate

5576995 2127987548519614273?l=adsense.blogspot Updates around usage of 300x600 ad format
 Updates around usage of 300x600 ad format

 Updates around usage of 300x600 ad format

Tonight Chitika CEO Venkat Kolluri will be presenting at the WPI Venture Forum. Venkat will be discussing the challenges and experiences of entrepreneurship and how these things have helped him to bring Chitika to where it is today.

The event will take place from 6:30-8:30 PM, with doors opening for networking at 5:30. The venue is located in the Odeum Room on the 3rd floor of the WPI Campus Center.

Chitika’s Director of Talent, Joe Sharron, will also be available at the forum to detail what we’ve done to build a team of tech rockstars and answer any questions. To take a look at our current openings, visit our careers page.

Additional speakers include Michael Sao Pedro, Ph.D., CTO of Apprendis, Chanchal Samanta, President and CEO of Redmica, and Mitchell Sanders, Ph.D., President and CEO of ECI Biotech.

The WPI Venture Forum was created to serve innovative entrepreneurs with programs and resources relevant to technology entrepreneurship. Entrepreneurs seeking venture partners, investments, networking opportunities, peer advice, professional services, and knowledge through speakers, case presentations and critiques are encouraged to attend the programs put on by WPI Venture Forum. There are 10 Monthly Programs that include speakers, competitions, networking events and more. To learn more about the WPI Venture Forum, click here.

Are you a budding entrepreneur? What have your biggest challenges been? Share your stories in the comments below!