Archive for November, 2012


As we approach the new year, marketers and consumers alike are asking the question of whether or not we are entering a “mobile-first” world. For years, data companies have been predicting and measuring the massive shift from desktop to mobile, and with the recent explosion of new (affordable) smartphones and tablets, that shift is happening at a more rapid pace than ever before.

Chitika Insights was recently featured in eMarketer’s article, “Trends for 2013: Making Mobile-First a Priority.” Net Marketshare found in October that global web browsing traffic had passed 10% of all web browsing traffic, and Chitika found in June that web browsing traffic in North America passed 28% in June 2012. Check out the full story below:

Trends for 2013: Making Mobile-First a Priority

Mobile’s share of search traffic may be as high as one-third

NOV 27, 2012- For years, marketers emphasized a build-for-the-desktop-first approach, with mobile serving as little more than a sideshow. However, rapid advances in smartphone and tablet ownership have changed that equation.Consumers in the US may spend twice as much time today with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop, suggesting that the two could achieve parity inside a couple of years if both maintain a consistent trajectory.
146104 Are We Entering a “Mobile First” World?
Time is not the only way to measure this shift. A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile’s share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had topped 10% of all browsing for the web analytics firm, and its advance might even be greater, as the figure “actually underestimates the total amount of browsing share on mobile devices, since [Net Marketshare’s] sample does not contain data on apps, like maps.”In markets such as the US with high indices of smart device penetration, an even greater portion of internet traffic comes from smartphones and tablets. Online and mobile ad network Chitika estimated mobile’s share of web traffic in North America at 28% as of June 2012.
142702 Are We Entering a “Mobile First” World?
For key media and commerce drivers such as search, mobile accounts for a growing share of total activity. Some estimates put it at as much as one-third, and possibly even higher in some verticals such as restaurants, according to investment bank Macquarie Group.These shifts away from the desktop to smart devices explain why the mobile-first drumbeat, which rose in 2012, will only grow louder in 2013. Surveys have consistently showed the deleterious effects on consumer perception of websites that are not mobile optimized. And there is a mounting expectation among consumers that brands should even offer an app-enabled experience, certainly for the top two smartphone platforms if not also for tablets. 
This is less a question of choosing between a mobile site or an app and more about prioritization. Even in an increasingly mobile-first world, websites remain focal points for brands and their customers alike.


What do you think – are we moving to a “mobile-first” world?

One of the top requests we hear from publishers who manage multiple websites is the ability to block different ads for different sites. For instance, you may want to block a category of ads from appearing on a children’s site you run, but allow those same ads to appear on a separate sports-related site you also manage. As part of our ongoing efforts to improve AdSense to meet your needs and help you earn the most possible from all of your sites, we’re happy to let you know that this level of granular blocking will be available for AdSense for content within the next days.

There are two steps to getting started with these new flexible controls, once they’re enabled in your account:

1. Site management:
To allow you to take actions on a site-level basis, you’ll first need to let our system know which domains and subdomains you own. Under your ‘Home’ tab, visit the ‘Account Settings’ page and navigate to the ‘Access and authorization’ section. From here, you can create your Owned sites list which already contains domains from your existing URL channels and manually add further domains or subdomains. Or, claim a site from an automatically populated “Unclaimed” sites list, which shows all sites where your ads are receiving impressions. Note that manually entering subdomains into the list will enable you to block ads from those specific pages while still allowing the ads to appear on the top-level domain.

Screen+Shot+2012 11 29+at+9.42.39+AM More flexible controls with site level blocking

2. Site-level blocking:
Once you’ve set up your Owned sites list, visit your ‘Allow and block ads’ tab. You’ll notice some updates, including a new navigation bar, new horizontal tabs, and an option for site-level blocking; your Owned sites list will appear under ‘AdSense for content’ in the navigation bar. To block ads from a specific domain or subdomain, just select it from the list in the left-hand navigation and make updates. If you’d like to apply any blocking changes to all of your sites, just select ‘All my sites’ from the left navigation.

Screen+Shot+2012 11 29+at+9.42.55+AM More flexible controls with site level blocking

With site-level blocking, you can block by URL; if sensitive and general category blocking are available in your language, you’ll be able to apply these options as well. Please keep in mind that there’s a product-wide limit of 500 URLs that can be added to a block list. And as always, we recommend blocking ads with caution, since doing so decreases the potential revenue you can earn.

Ready to get started? Visit our Help Center for detailed instructions on how to manage sites and set up site-level blocking rules. We’d also love to hear your feedback on this new feature — visit our AdSense +page to leave a comment and discuss your thoughts with other publishers.

Posted by Adomas Paltanavičius – AdSense Engineering

5576995 791489850968514164?l=adsense.blogspot More flexible controls with site level blocking
 More flexible controls with site level blocking

 More flexible controls with site level blocking is an international penpal website that facilitates the exchange of messages between people from different countries across all ages. Since its inception in 2006,, a Korea based company, has grown its membership base to 180,000 and has gained popularity in the United States and Japan.

Screen+Shot+2012 11 27+at+9.14.30+AM makes more than 50% of AdSense revenue through mobile

Today, we’re going to highlight’s mobile journey, which has resulted in more than 50% of their total AdSense revenue coming from their mobile site.

You’ve been a publisher with AdSense since 2006. How did you find out about AdSense and what has your experience been to date?

I got to know about AdSense when I was web-surfing through foreign websites. At that time, I managed various websites but because I did not have an ad sales team, I had a hard time with ad orders. However, with the help of AdSense, I no longer had to worry about this. I didn’t have to manage orders and still received good quality ads through AdSense which allowed me to focus on content management. The biggest advantage with AdSense, is that the ads are highly relevant to users, which has resulted in high user engagement and high earnings. All of my businesses depend on Google AdSense for revenue.  I’m very satisfied with the service and revenue that AdSense has been able to provide because it has replaced the need for an expensive sales force.

When did you first build your mobile site and how has this affected traffic and user satisfaction for

In the 2008, I revamped and created a mobile site along with it. At that time, since most users had feature phones, the site was not actively used. However, since 2009, with the spread of smartphones, the usage of the mobile site has been steadily increasing. Currently, 40% of our total traffic is accessing our mobile site and the users are extremely satisfied with it.

What things did you consider when building the mobile site and what type of investment was needed to make this happen?

In the 2008, I didn’t know much about mobile web development, so building the initial site took about six months. I wanted to make sure that the site displayed perfectly across all mobile phones and browsers, so I focused heavily on the structure of the site. There are cases when your site displays perfectly on one type of mobile device, but is distorted on another. In order to prevent this, I used a mobile web emulator or browser plug-in to perform quality checks during the development of the mobile site. Before launch, I checked the mobile site on the actual mobile devices. I invested in several devices with different operating systems in order to perform bug fixes and improve quality.

Additionally, I tried to simplify the navigational tree structure, so that people could easily access the desired pages with a simple operation. Most importantly, I was able to attract more mobile traffic by adding mobile-specific content.

Screen+Shot+2012 11 27+at+9.21.59+AM makes more than 50% of AdSense revenue through mobile

How did users respond to ads on your mobile site?

We implemented mobile ads in 2008 and then upgraded to the smartphone-specific ad unit in 2009, when it was first launched. The 300×250 medium rectangle is positioned towards the bottom of the page, so that it will not distract from content engagement. On the other hand, the 320×50 mobile banner is posted on the top of the page, so that it would attract more attention.

Because smartphone ad units are now integrated with general AdSense for content (AFC), AdSense implementation has become more convenient.

We have not received any feedback about the mobile ads on the site, which I’m guessing means that users are not being inconvenienced by this implementation. Our users are very vocal when they find that the ads are distracting to the use of the site.

How does mobile revenue compare to your overall monetization?

Mobile revenue is increasing proportionally to the growth of mobile users. Currently, 40% of of total traffic (over 50% including tablet impressions) is coming from smartphones and resulting in over 50% of total revenue.

The 300×250 medium rectangle is generating the majority of revenue today, due to its high user engagement. Initially, I hesitated in implementing this ad unit, due to its large size, but now highly recommend it to other publishers. Since December 2009, the monthly revenue has increased about 100 times.

Screen+Shot+2012 11 27+at+9.24.09+AM makes more than 50% of AdSense revenue through mobile

What advice do you have for publishers who have concerns about implementing mobile ads?

I believe that publishers who have concerns about mobile ads are actually hesitating about managing a mobile web site. However, mobile is a technology that cannot be ignored, more and more users are accessing the Internet through mobile devices instead of the PC. In my opinion, ignoring mobile is the same as ignoring half of the users. Furthermore, ignoring mobile web ads is the same as throwing out half of your revenue. If you don’t want to miss out on half of your revenue opportunity, do not hesitate. I encourage you to start from today.

Posted by Junho Jung, Publisher Relations Specialist

5576995 6318117128220301816?l=adsense.blogspot makes more than 50% of AdSense revenue through mobile makes more than 50% of AdSense revenue through mobile makes more than 50% of AdSense revenue through mobile

The Ad review center in your AdSense account is a powerful tool that enables you to control the ads that appear on your site. Earlier this year, we revamped the tool to provide you with even more robust controls, and today, we’re making an improvement that will help you find and review ads more efficiently. Using the technology behind Google Image Search, you’ll now be able to upload an image file from your computer to search for related image ads; you can then review and take action on the returned ads.

For example, you might want to find and block ads that contain the logo of a competitor. After you upload and search for the logo, we’ll return image ads that contain the logo and which are eligible to appear on your pages. Please note that you can upload images with a maximum file size of 2MB and a largest dimension of 1024 pixels. To try this feature, log in to your AdSense account and visit the ‘Allow and block ads’ tab.

Screen+Shot+2012 11 20+at+2.20.14+PM Search for ads by image in the Ad review center

As always, we recommend using filters sparingly, and only in cases where you’d prefer not to have the specific ad or advertiser appear on your pages. Please keep in mind that blocking ads isn’t a revenue optimization tool; it can have a negative impact on your potential revenue since it reduces the competition between ads eligible to appear on your pages.

This feature currently only returns image ads, but we’re planning to support more ad formats in the future. We’ll let you know as soon as any additional functionality becomes available — in the meantime, feel free to share your feedback about this feature on our AdSense +page or visit our Help Center for detailed instructions.

Posted by Marcel Crasmaru — AdSense Engineering

5576995 4941499388737933328?l=adsense.blogspot Search for ads by image in the Ad review center
 Search for ads by image in the Ad review center

 Search for ads by image in the Ad review center

Matt Kojalo, GM of Chitika’s Mobile Advertising division, recently spoke at ISB Digital Summit 2012 , held November 9th and 10th in Hyderabad, India. Conference attendees discussed and explored various business models and how they work across a range of digital companies, digital publishers, advertisers and the intermediaries in the digital media value chain. While visiting India, Matt and mobile-team member Gui, had the opportunity to work alongside members of the Chitika mobile team at our India office, also located in Hyderabad.

Matt’s presentation covered evolving technologies for user profiling and methods for targeting on Internet and Mobile media, both of which are focal points for the Chitika mobile team r&d initiatives. Check out his key presentation points below:

Value of Profiling

Demand in mobile is limited right now. There is plenty of supply. The more we target, the less we fill until privacy is solved. Carriers and platforms will need to be the first to jump in – they have the information.

Profiling versus Selling

In order for profiling to work efficiently and effectively, everyone will need to be on board for privacy and will need to be available to all demand and supply equally. Also, the user will need to approve, unlike desktop web.

What’s new in Mobile?

Since there are no “cookies”, different companies are trying to be the third party trusted partner that will keep user privacy or will need to be handled by the operating system. Is it email, phone number? What is that “mobile cookie”?

Invasion of Privacy

Users may think that mobile is more personal, but profiling has been happening on desktop for a long time and will eventually need to be solved for mobile. No one is taking the first leap to make a decision.

Success/failure Stories

We are all still waiting for the, “Walk by a Starbucks, and get a coupon,” or “I was looking at John Deere lawnmowers online and now I get an ad pushed to me when I drive by a Home Depot.” We’ve heard these for years, but brands still haven’t done them in the US. Someday, they will happen.

It’s obvious that the focus shift to mobile is happening across the board in the tech industry. Have you optimized your website for mobile yet? Are you taking advantage of Chitika’s mobile ads? Let us know in the comments below!