Archive for October, 2012

This November, our international teams will be hitting the road to host more AdSense in Your City workshops around the globe. During these workshops, we’ll provide product updates, offer individual optimizations to help boost revenue, and share tips for started with solutions like DoubleClick for Publishers (DFP) Small Business. Also, these workshops offer attendees networking opportunities and the chance to meet with local publishers.

Here are the cities we’ll be visiting in the next few weeks — please take note of the language of the sessions:

  • Week of November 5: 
  • Salvador, Brazil (sessions in Portuguese)
  • Fortaleza, Brazil (sessions in Portuguese)
  • Week of November 12: 
  • Manchester, UK (sessions in English)
  • Edinburgh, Scotland (sessions in English)
  • Bogotá, Colombia (sessions in Spanish)
  • Budapest, Hungary (sessions in Hungarian)
  • Week of November 19: 
  • Montevideo, Uruguay (sessions in Spanish)
  • Stockholm, Sweden (sessions in Swedish)
  • Madrid, Spain (sessions in Spanish)
  • Week of November 26: 
  • Tokyo, Japan (sessions in Japanese)

Interested in attending one of these upcoming AdSense in Your City workshops? Please fill out our interest form. Space is limited and so we won’t be able to accommodate all requests, but we’ll let you know if we’re able to extend an invitation. We also recommend ensuring you’re opted in to receiving ‘Special Offer’ emails so we can reach you in the future.

We hope to see you at an upcoming AdSense in Your City workshop!

Posted by Arlene Lee – Inside AdSense Team

5576995 908077239363421448?l=adsense.blogspot Upcoming international AdSense in Your City workshops
 Upcoming international AdSense in Your City workshops

 Upcoming international AdSense in Your City workshops

This past Saturday, Chitika hosted a game-athon fundraiser to raise money for the Boston Children’s Hospital through the Children’s Miracle Network. The gaming marathon, put on by Extra Life, is held annually across the US by Children’s Miracle Network Hospitals. The event was a great success, raising over $1,300 for the cause.

Over 30 people brought their game faces to the Chitika offices Saturday, where they took part in interactive games throughout the entire day, including table tennis, various board games, card games, video games, and more!

The Children’s Miracle Network raises funds for children’s hospitals across the country, and money is raised locally to be used toward the designated local hospitals.  Thousands of children are treated at these hospitals every year, regardless of their family’s ability to pay. You can visit their website by clicking here.

A great time was had by all, and we look forward to working with the Charity in the future. Keep an eye out for more Chitika Charity Events, and if you have any ideas for organizations we should support, let us know in the comments section below!

gameathon logo Chitika Hosts Game athon Fundraiser to Raise Money for Boston Children’s Hospital

Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

While the world of communications has changed quite a bit since the Brazilian newspaper O Estado de São Paulo was founded in 1875, sharing high-quality news, analysis and reporting has remained its constant goal. In order to provide information in real time, the influential paper launched the portal Estadao.com.br in March 2000. And with social media a growing priority, Estadão launched its +Estadão page on Google+ in the second half of 2011.

According to Digital Content Director Claudia Belfort, an early discovery was that Google+ offered a slightly different opportunity from other social media channels already in use by Estadão. “I realized that the comments on Google+ were more elaborate. Our followers are very interested in contributing to a discussion so we decided to invest more, always with this focus.”

Screen+Shot+2012 10 26+at+9.35.30+AM Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

Over time, Estadão has built Google+ into its content strategy as a result of the platform’s unique ability to stimulate conversation and discussion. Cláudia believes that Estadão’s audience is interested in a network that’s not just social, but also enables knowledge exchange. With this in mind, the team publishes content specifically relevant to Google+ followers, rather than replicating the same content across all of the social media outlets that Estadão uses. They’ve found that the network responds particularly well to serious themes, so posts cover topics like economics, politics and current affairs, often with an informal tone.

But it’s not only the exchange of ideas through the written word that Google+ facilitates for the newspaper. Estadão takes advantage of the visual strengths of the platform by posting full images, captivating video content and stimulating face-to-face discussion through frequent Hangouts, the free, high-quality video chat feature unique to Google+. Plenty of creative channel-specific initiatives are underway: a daily video of economic analysis, a nightly podcast summarizing the main news of the day and a weekly trailer previewing new cinema releases.

Screen+Shot+2012 10 26+at+9.39.53+AM Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

Estadão uses Google Analytics to understand visitor behavior, and it’s clear that Google+ is having a positive effect on traffic to the portal. Over a five-month period, Analytics showed that visitors to the Estadão site from the Google+ page increased 540%. At the same time, this traffic generated an uplift in page views per visit of 18%. Currently, the Estadão Google+ page has over 500,000 followers.

Want to replicate the brand’s success? Read all about it in the full case study, and feel free to share your experiences with us on our AdSense +page.

Posted by Arlene Lee – Inside AdSense Team

5576995 7434378764341871104?l=adsense.blogspot Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion
 Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

 Social Fridays: Using Google+, Brazilian news portal Estadão merges news with discussion

Screen+Shot+2012 10 22+at+10.04.40+AM Mobile revenue from AdSense enables Ultimoprezzo to invest in growth

Italian site Ultimoprezzo.com provides a unique service to online consumers. It supplies information on stores and their opening hours, as well as their best prices for smartphones, TVs, tablets, laptops and other consumer electronics products.

As a supplier of free services, Ultimoprezzo needs to be savvy about its strategy for generating revenue. AdSense provides a straightforward solution.

“The Google AdSense program is the ideal way for us to monetize our publishing efforts,” explains founder and CEO Alberto Giacobone. He says Google AdSense not only provides Ultimoprezzo’s users with relevant and interesting advertising information, but also provides its advertisers cost-effective ad placements since Ultimoprezzo doesn’t need to maintain a sales network.

Globally, smartphone usage is on the rise. In Italy alone, 69% of smartphone owners never leave the house without carrying their device and 82% use their smartphone to perform research on a product or service. “Certainly, the numbers speak for themselves,” Alberto affirms. “In Italy and abroad, we are increasingly in a ‘post- PC’ era where smartphones and tablets accompany us at all times and everywhere, often even while we are doing other things.”

Very early on in Ultimoprezzo’s development, Alberto’s team perceived an opportunity in the mobile space. An internal team developed Ultimoprezzo’s mobile-optimized website, while a special agency developed applications for iOS and Android.

So has the company seen an uplift in mobile traffic? “The trend is clear,” says Alberto. “Mobile traffic is growing and is now already more than 15% of our total traffic. And this is not only down to the growing popularity of smartphones which cost less than $100; what we notice is that the users are getting better at exploiting the technological tool at their disposal more and more frequently.” With Ultimoprezzo’s non-mobile traffic volumes booming as well, by the end of 2012 Alberto estimates mobile will account for one-third of the company’s total traffic.

AdSense provides a way for Ultimoprezzo to monetize its content across devices. As new digital platforms emerge, AdSense makes new revenue streams available. “The AdSense program has allowed us to invest in the growth – both in terms of quantity and quality – of the services to our visitors, so we can keep them free always. ”

This information is current as of October 23rd, 2012.

Posted by Cristina Miscimarra – Inside AdSense Team

5576995 6526334291592711050?l=adsense.blogspot Mobile revenue from AdSense enables Ultimoprezzo to invest in growth
 Mobile revenue from AdSense enables Ultimoprezzo to invest in growth

 Mobile revenue from AdSense enables Ultimoprezzo to invest in growth

Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

We’ve shared quite a bit of information on using Google+ for your business in the past few weeks, and so we’d now like to pause for a moment to hear from you. After reading our Social Fridays posts, do you have specific questions about developing a Google+ strategy for your site? Are you interested in hearing more about a certain topic like using Ripples or avoiding common pitfalls?

To address your Google+-related questions and experiences, we’ll be hosting a Hangout On Air on Tuesday, October 30th at 10:00am PT with a Google+ specialist from the AdSense team. Visit our AdSense +page to RSVP to the event, and feel free to post your Google+ questions there. Anyone will be able to watch the live Hangout On Air, and if you miss it, we’ll post the recording to our YouTube channel so you can watch at a later time.

We hope to see you in our upcoming Hangout! We’ll be back next week with another Google+ publisher success story.

Posted by Arlene Lee – Inside AdSense Team

5576995 6142823559085707195?l=adsense.blogspot Social Fridays: Your Google+ questions answered, via Hangout
 Social Fridays: Your Google+ questions answered, via Hangout

 Social Fridays: Your Google+ questions answered, via Hangout