Archive for September, 2012

Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!

We know publishers love metrics, and so following on last week’s look at Google+ Ripples, today we’ll show you how you can analyze the impact of your Google+ page with Social Reports in Google Analytics.

If you’re already using Analytics to measure traffic to and interaction with your pages, be sure to use Social Reports to analyze your social media efforts. The Social Sources report will show you the social networks that are driving traffic to your site or any specific page, and help you identify which content is popular across various networks. In addition, you can compare the time spent on your site by visitors coming from various networks to see where engagement is the highest.

Also be sure to visit the Social Sharing report to gain an understanding of which of your social media share buttons are being clicked and for which content. Analytics will automatically report the +1 activity you receive from visitors on your site, and other social plug-ins can be easily adapted to report to Analytics.

Screen+shot+2012 09 28+at+4.48.02+PM Social Fridays: Track and measure the performance of your +page


Give these reports a try to gain a better understanding of how your social efforts are impacting user engagement. Have you made any updates to your content or your +page after viewing these reports? Visit our AdSense +page to share your tips with other readers.

Now that you know how to monitor your success with Google+, tune in next week when we’ll share a publisher case study. Have a great weekend!

Posted by Arlene Lee – Inside AdSense Team

5576995 6071544268217546573?l=adsense.blogspot Social Fridays: Track and measure the performance of your +page
 Social Fridays: Track and measure the performance of your +page

 Social Fridays: Track and measure the performance of your +page

Say HELLO to ChitikaApps!

Author: Chitika
28.09.2012

We are excited to introduce our new ChitikaApps, which will enhance the way users experience ads on your site and allow you to generate maximum revenue with your Chitika account.

APPSBUTTON Say HELLO to ChitikaApps!

ChitikaApps is now live with four new ad units, which will allow you to monetize your site in a way that works best for you.

Our first four ad types available through ChitikaApps NOW are:

  • Chitika Highlighter – When one of your site visitors wants to copy and paste some text on your page, they will be served an ad based on the keywords that they have highlighted directly below that paragraph of text. The ads will disappear once they copy and paste different text. These ads will only appear when text has been highlighted.
  • Chitika Hover – These ads will hover on the bottom right corner of your site, and will stay in the position as your user scrolls down the page. They are similar to our mobile ads, but take up less screen space and will show on all devices, not just mobile. A great way to make sure your Chitika Ads don’t go by the wayside.
  • Chitika Linx – Back by popular demand, Chitika Linx are in-text ad units that automatically identify relevant keywords on your page to hyperlink (double underline) to interactive paid (CPC-based) product listings. For those of you with a text-heavy site, Chitika Linx is for you!
  • Chitika Pages – These are interstitial ads that your site visitors will see after clicking a link on your page, before being redirected to their desired destination. There will be a set period of time this ad page will show before the visitor is redirected. These ads are a good way to earn revenue from your site visitors before they leave your webpage for good.

ChitikaApps is open RIGHT NOW! Simply check the boxes of the ad types you want to try out, and ads will automatically be placed on any page where you are currently running Chitika ads. This is a great way to boost your existing Chitika revenue, so don’t miss out!!

Log in now and get started.

(Cross posted to the Google Mobile Ads Blog)

Earlier this week we shared how today’s consumers expect more — much more — from mobile sites. They told us so in our recent research survey, What Users Want Most From Mobile Sites Today.

Today we’ll share more results, with some great examples of businesses giving mobile users what they want. Whether you’re a Fortune 500 company or the pizza shop down on the corner, creating a mobile-friendly site is a critical step: 67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.

How are smart companies making mobile sites work for them?  

Less is more: ProFlowers
For their new mobile site, the flower retailer ProFlowers simplified things by highlighting the most popular bouquets to reduce scrolling, by trimming text, and by cutting checkout steps. How well has it worked? “Since becoming mobile-friendly, we’ve seen our mobile conversion rate jump by 20–30%,” says Leif Heikkila, the company’s senior director of online marketing. Download the case study.


Bigger is better: FragranceNet.com
FragranceNet sells perfumes and colognes, yes, but also face creams, shampoos, eyeliner and more. For Michael Nadboy, the company’s VP of online marketing and strategic development, the trick to mobile success was to show bigger product images and buttons, larger font sizes, and fewer images overall. Mobile users loved it: FragranceNet boosted mobile sales by 48% in just four months. Download the case study.

Speed sells: TicketNetwork
Rock concerts, Broadway shows, NASCAR races: TicketNetwork’s mobile site helps on-the-go fans find tickets for them all. The company redesigned its mobile site with speed in mind, stripping away all non-essential content and graphics. They also trimmed steps from the checkout process to help mobile users buy fast. Four months after introducing the new mobile site, web traffic from mobile devices was up 120% and overall sales from mobile had grown by 184%. Download the case study.

You can see the keys to mobile site success: big buttons and text, less content, fewer steps to checkout, and a focus on speed.

What kind of mobile content is most important? The users we surveyed listed “Get directions”, “Find operating hours” and “Click to call the business” as some of their most-wanted mobile tasks. They also showed clear differences in mobile usage by business category. For instance:

Mobile Banking and Finance customers are most interested in checking account balances, transferring money and paying bills.

Chart1 Give mobile users what they want: clearer, simpler, faster sites

Mobile Travel customers are most interested in checking flight status and confirming reservations.

Chart2 Give mobile users what they want: clearer, simpler, faster sites

Mobile Retail customers like to contact a store and find product information.

Chart3 Give mobile users what they want: clearer, simpler, faster sites

Mobile Automotive customers are most interested in contacting the dealership and making service appointments.

Chart4 Give mobile users what they want: clearer, simpler, faster sites

The bottom line: mobile users are ready to make choices on the go. Help them get there fast and you’ll help your business grow.

We reviewed these findings yesterday during our webinar: Mobilize your Site and Maximize your Advertising. If you missed it, please keep an eye out for the recorded webinar, which we’ll post soon.

In the meantime, check out howtogomo.com for more tips on how to build a mobile-friendly website.

Posted by: Masha Fisch, Google Mobile Ads Marketing

5576995 6757847002666501872?l=adsense.blogspot Give mobile users what they want: clearer, simpler, faster sites
 Give mobile users what they want: clearer, simpler, faster sites

 Give mobile users what they want: clearer, simpler, faster sites

25.09.2012
(Cross posted to the Google Mobile Ads Blog

In this world of constant connectivity, consumers expect to find the information that they want, when they want it – especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile. Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.

screenshot Mobile friendly sites turn visitors into customers

Discover these and more findings from, What Users Want Most From Mobile Sites Today, a study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms). The report surveyed 1,088 US adult smartphone Internet users in July 2012.


The problem (and opportunity) is big…
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.


Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.

  • When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
  • 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service

Not having a mobile-friendly site helps your competitors
A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).

  • 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
  • 79% of people who don’t like what they find on one site will go back and search for another site
  • 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

Non-mobile friendly sites can hurt a company’s reputation
It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.

  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 36% said they felt like they’ve wasted their time by visiting those sites
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

Takeaways
While the research confirms what we already suspected — that mobile users actively seek out and prefer to engage with mobile-friendly sites — it’s a sobering reminder of just how quickly and deeply users attitudes about companies can be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.

To learn more about our study

  • Click here and join our free webinar on September 26 at 1 p.m. EST  / 10 a.m. PST
  • Get help on building a mobile-friendly site, visit howtogomo.com.

Posted by: Masha Fisch, Google Mobile Ads Marketing

5576995 2773402347090727429?l=adsense.blogspot Mobile friendly sites turn visitors into customers
 Mobile friendly sites turn visitors into customers

 Mobile friendly sites turn visitors into customers

One of the most frequently asked questions we get here at Chitika is, “What’s it like to work there” and more importantly what is it that we do exactly? Well, we have your answers in the form of our newly redesigned Careers page! We wanted to show the world what life is like inside Chitika, who our people are, and what types of projects you could find yourself working on.
george What’s it like to work at Chitika? Visit our new Careers page to see!

What Chitika perks are our favorite?

perks1 What’s it like to work at Chitika? Visit our new Careers page to see!

And how to connect with us socially. Capture What’s it like to work at Chitika? Visit our new Careers page to see!

The look and feel of the page is similar to that of an infographic, fully integrating our data driven background to tell the story. Besides, there is no better way to tell a story than through the data that drives it! We invite you to browse through our new page, learn about who we are and what we are passionate about, and of course – APPLY! Leave us a comment telling us what you think of the new design, and be sure to share it with your friends – you never know who might be the perfect fit for a career here at Chitika!
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