Archive for August, 2012

Every now and then we come across stories on how AdSense helps publishers succeed in different ways. It has helped grow small businesses like DocStoc, and also allowed people like Phillip Martin to follow their passion. Listen to Phillip tell his story below.

With AdSense, Phillip became a full-time artist creating clip art for his site and painting murals for charity in high-need communities.

Tell us your AdSense story and you might be featured in a future post. Send a photo of what you’ve been able to do with AdSense along with a quote that begins with “Because of Google AdSense….” to pubstories@google.com. Please also include your publisher ID and your main website URL as well. We are looking forward to hearing from you.

This post is part of the PubTalk series of conversations with publishers.

Posted by: Yamini Gupta, Product Marketing Manager

5576995 3071132785504224098?l=adsense.blogspot PubTalk: Phillip Martin talks about becoming a full time artist with Google AdSense
 PubTalk: Phillip Martin talks about becoming a full time artist with Google AdSense

 PubTalk: Phillip Martin talks about becoming a full time artist with Google AdSense

27.08.2012

One of the fantastic benefits of the Internet is that it puts incredible information and entertainment at our fingertips. We can instantly watch videos, listen to music, read news articles and much more. It’s important to remember, however, that these works may be protected by copyright law.

We’d like to take a moment to explain the AdSense policies regarding copyrighted material and provide some tips on how to comply with them.

AdSense policy
It’s against our policies to show ads alongside copyrighted material you don’t have authorization to use. Simply put, you cannot run AdSense ads alongside copyrighted content that violates copyright laws, or alongside links to such content. The program policies go into more detail.

What’s copyrighted?
Generally speaking, any original creative work that appears online is protected by copyright law. There are some exceptions, such as purely factual material, or material that has entered the public domain. But in general the reach of copyright law is very broad.

Do you have the right to use the material?
In most cases, without a specific license or exception, you don’t have the right to offer most mainstream entertainment such as television shows, movies, and popular music on your website.

If you created the content entirely from scratch, chances are you hold the copyright. Generally, you’re free to monetize this kind of content any way you like. If you didn’t create the content, or you created it using other peoples’ content as source material, you should ask yourself if you have a license or if an exception applies.

You may have acquired permission from the copyright holder for the material on your web site. This kind of permission is typically called a license. In this case, as long as your use is in line with the license you have, you should be okay.

There are also exceptions to copyright law that may apply to your use. Fair use in the United States, and other similar exceptions elsewhere, allow for certain kinds of uses of copyrighted material. Common examples are criticism or scholarship. There are other exceptions to copyright law as well.

We don’t want AdSense used in ways that may support copyright violations, so we sometimes err on the side of caution if a site cannot demonstrate a clear legal basis for using or linking to copyrighted material.

Linking to filesharing hosts
It’s against our policies to show ads on the same page as links to other sites that are hosting copyrighted materials without authorization. Keep in mind that these sites come in various forms such as forums, blogs or community websites.

Reporting instances of copyright infringement
If you believe that a site which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon. If you’d like to know more information about copyright issues and AdSense, we encourage you to visit our Help Center.

Posted by Ben Barkhoff,  AdSense Policy Team

5576995 3348157925038401527?l=adsense.blogspot Policy Tips: Avoiding Copyright Infringement
 Policy Tips: Avoiding Copyright Infringement

 Policy Tips: Avoiding Copyright Infringement

As Google+ has continued to evolve and grow, we’ve released a number of features and tools to help you engage with your users in new ways. We’ve heard from publishers that they’d like to ensure they’re getting set up in the right way on Google+, and so we’re kicking off a Social Friday series right here on our blog. Our goal is to help you make the most of Google+, discover ways to reach new audiences, and use our resources to make data-driven decisions.

Even if you’ve already gotten started with Google+, we encourage you to follow along over the next few weeks to make sure you’re using our social tools optimally for your website and business. Today, we’ll start off our series with a look at the +1 button, and show you how you can track its impact with Webmaster Tools.

Screen+shot+2012 08 23+at+7.31.12+PM Social Fridays: Help your site stand out with the +1 buttonThe +1 button helps you expand your audience by enabling users to recommend your content to their friends and contacts. When a user clicks the +1 button on your site, they’ll be able to share your site’s link with their contacts via their Google+ stream. This can help you extend your reach beyond just your existing fans, to their circles of friends. Be sure to place the +1 button on your pages so that users can endorse your content — we recommend locations like the header and footer of your pages, and also on pages that tend to be shared frequently, like articles or product pages.

In addition, +1 recommendations will be visible to a user’s friends and contacts on relevant Google.com search results, which can help your site stand out. For example, let’s say John is a fan of your content and he clicks a +1 button on your site. When John’s friend Sue is logged in to her Google Account and performs a Google.com search that includes your site in the results, she may see an annotation below your site that tells her John has +1’d it. This annotation may help your site stand out to Sue because it’s personally relevant to her. Overall, as potential visitors see recommendations from their friends and contacts among their Google search results, you could see more, and better qualified, traffic coming from Google.

So how is the +1 button performing for you so far? You can find out using Webmaster Tools with these three reports:

  1. Activity: View the total number of times your pages have been +1’d.
  2. Audience: See anonymous, aggregate information about the people  who +1’d your pages, including the total number of unique users, their location, and their age and gender. 
  3. Search impact: Compare the clickthrough rate (CTR) of +1′d search impressions to the general clickthrough rate for all impressions to determine how +1’s are affecting your site’s performance.

screenshot Social Fridays: Help your site stand out with the +1 button

Get started with the +1 button on your pages today — just generate a short snippet of code and paste it into the HTML of your site, as you do with your AdSense ad code. You’ll also be able to customize the size and layout for your site. For help with the +1 button, visit our Google+ Webmaster FAQ.

Thanks for joining us for our first Social Fridays post. Next week, we’ll discuss Google+ pages for your business and how to get set up optimally. Do you have feedback or best practices to share with other publishers about today’s content? Feel free to leave us a comment on our AdSense +page.

Posted by Arlene Lee – Inside AdSense Team

5576995 9012837110443509558?l=adsense.blogspot Social Fridays: Help your site stand out with the +1 button
 Social Fridays: Help your site stand out with the +1 button

 Social Fridays: Help your site stand out with the +1 button

We’re excited to announce that we’re organizing our Pan-European AdSense In Your City event! This event will take place in September, in our European headquarters in Dublin, Ireland. We’re offering an option of dates on either Friday, September 7th or Saturday, September 8th, and the same content will be delivered on both dates.

We’ll focus on identifying new revenue opportunities and best practices for growing your business with AdSense. Each session includes workshops on optimization tips, DoubleClick for Publishers Small Business, and mobile. Publishers who attend will also receive a one-on-one site review with custom recommendations from an AdSense optimization specialist. In addition, there will be plenty of time for networking with other publishers — we frequently hear from AdSense in Your City attendees that one of the best parts of the event is getting the opportunity to interact with and learn from other AdSense publishers.

If you’d like to attend this AdSense in Your City event in Dublin, please fill out our interest form. Space is limited at each event and we won’t be able to accommodate all requests, so sign up quickly if you’d like to attend! We’ll do our best to include as many interested publishers as possible. In the meantime, we recommend ensuring you’re opted in to receiving ‘Special Offer’ emails so we can reach you in the future.
 
We hope to see you in Dublin!

Posted by Aude Rigaud, AdSense in Your City Team

5576995 1712244791548325399?l=adsense.blogspot Join us at our Pan European AdSense In Your City event in Dublin   September 2012
 Join us at our Pan European AdSense In Your City event in Dublin   September 2012

 Join us at our Pan European AdSense In Your City event in Dublin   September 2012

A new look for the AdSense interface

Author: InsideAdSense
21.08.2012
We’ve been making continuous improvements to the AdSense interface, whether it’s adding new features or redesigning pages you frequently use.  As part of our Google-wide initiative to deliver a simpler, more beautiful experience across all of our products, in the next few days we’ll be giving your AdSense account a facelift. Your account will still have the same general structure, but you’ll notice some gradual updates to introduce cleaner design elements. If you’re also using Analytics or AdWords, you’ll be familiar with some of the updates.

Here’s a sneak peek of the new look:

Screen+shot+2012 08 21+at+1.13.13+PM+%281%29 A new look for the AdSense interface

One of the changes you’ll notice is the location of help content in your account, which we’re moving from the left navigation bar to a dedicated ‘Help’ link in the top right corner of your account. We’ve also added the ‘Send Feedback’ link there so you can quickly let us know if something isn’t working as intended. Please note that account support won’t be available from this link, so we ask that you continue to use our Help Center to find answers or contact forms for specific questions.

 A new look for the AdSense interface

Also, when visiting the “Performance reports” tab, you’ll notice that your reports are now organized by type. Click ‘Common reports’ to access your standard reports, and then use the new date range selector. You’ll still be able to choose to either see your default report or daily account performance, just as before.

We’ll be gradually introducing these updates to AdSense accounts in the next few days, and we welcome your feedback and suggestions in the meantime. Feel free to leave a comment on our AdSense +Page, and stay tuned to our blog for additional updates. If you have questions about these updates, visit our Help Center for more information.

Posted by Arlene Lee — Inside AdSense Team

5576995 2605601623521465668?l=adsense.blogspot A new look for the AdSense interface
 A new look for the AdSense interface

 A new look for the AdSense interface