Archive for December, 2011

As the year draws to a close, I always make sure I take some time to reflect – usually on a plane or train travelling from one city to another – on Microsoft’s achievements both globally and here in Europe. This year, following Frank Holland’s post a couple of weeks ago, I thought I’d put pen to paper and share my thoughts on 2011 on the Microsoft Advertising blog with our great community of contributors and followers.

Firstly to innovation; the lifeblood of the Microsoft business. It was Christmas last year that we saw record-breaking sales of the Xbox Kinect, with 8 million consoles sold in the first 60 days. In a year, it has gone from strength to strength, providing amazing experiences for consumers and opportunities for advertisers in the form of Kinect Nuads, launched at Cannes this year. In Europe, we’ve also seen an excellent response to our award winning IAB filmstrip ad format amongst advertisers in the region, a format that places storytelling back at the very heart of a campaign.

It’s also been a stunning year for our global creative solutions team. Personally, I’m proud of a number of colourful and effective campaigns we’ve seen emerge out of Europe this year.

Our work developing the New Thinker’s Index for Hyundai Motor Company in November was a significant highlight. A truly global, celebrity-packed campaign, it ran across Australia, Brazil, France, Germany, Italy, Spain and the UK with the goal of indexing the way people think and helping them share and socialise their results with friends and family. The whole concept of an online branded content experience has proved highly engaging and interactive, and represents a model that we expect more and more brands to embrace. Jonathan Oliver’s blog post here, goes into more depth.

You only have to look at the popularity of games like Mafia Wars and Farmville, to appreciate the explosive growth of social gaming amongst consumers. Brands are following suit. The Coke Zero Gaming Zone, developed by our creative solutions team and initially piloted in France before rolling out across eight other European markets, is an example of this in action. By October 2011 the gaming site – with news, views and games – had racked up over 2 millions hits and provided Coke Zero with a rich platform to engage with its audience.

Through 2011 we’ve also helped the industry to grow and develop in its understanding of how consumer behaviour is changing, and how advertisers can effectively respond. Of particular note was our Living with the Internet study which shed real light onto the differences in receptiveness to online advertising between emerging markets like China and India, and the more developed western economies. It also provided fascinating insight into the decrease in online spontaneity and associated challenges for advertisers, and has been well received by our European partners.

As the media landscape continues to evolve, morph and fragment at a great pace, these kinds of insights will continue to serve agencies and brands looking to makes sense of the online world, and be the first to embrace the exciting new opportunities.

As always, I’ve been challenged and inspired in equal measure at the regular industry gatherings I’ve attended across Europe and beyond this year. ATS London and Dmexco – where we announced the addition of new markets to the Microsoft Advertising Exchange – showed the pace with which ad exchanges are breaking into the industry, and genuinely delivering creativity at scale. At events like Monaco Media Forum, Montreux Festival of Media, IAB Interact – where I joined a panel with the IAB UK CEO Guy Phillipson – and of course Cannes Lions, one thing came through loud and clear: The barriers between technology and creativity are being rapidly broken down. In 2012, we expect that trend to continue.

Finally Imagine London, our thought leadership conference held in late November 2011, was a fitting close to the year. Bringing together some of the European industry’s brightest minds, we heard a series of thought provoking sessions from the leading lights of the industry exploring a diverse range of topics under the umbrella theme of ‘storytelling’. If it was the ‘mot du jour’ this year, my prediction is storytelling won’t be far from anyone’s lips next year either.

All that remains is for me to wish you all ‘joyeux noel’! I hope you’re looking forward to 2012 as much as I am.

Best wishes,

Laurent Delaporte

 2011: Reflections on an Amazing Year of Storytelling

Year in review: 2011

Author: GoogleAdSenseBlog
29.12.2011
A lot of great things happened this year in AdSense, so as 2011 comes to an end, we’d like to take this opportunity to reflect on some of the highlights.

New Interface
We fully transitioned to the new AdSense interface and launched a number of new features including bulk edit, multi-dimension reporting and ad styles. We also launched a video series highlighting some of the functionalities of the new interface.

Social
2011 was a big year for all things social at Google, which included many improvements for our AdSense publishers. We introduced the +1 button, first on the Google search results, then on publisher sites and display ads. Based on your feedback, we made +1 buttons faster and provided reporting options. Most recently, we launched Google+ Your Business and Google+ Pages to help you grow your audience and start conversations with the right people.

AdSense in Your City
We met many of you in person through our AdSense in Your City events in North America and other similar seminars around the world. We’re continuing the program next year so make sure to check back for more details. Also, opt in to receiving special offers so we can send you details about AdSense events.

Payments
We expanded our payment options by offering Western Union in sub-Saharan Africa, Mexico, Palestinian Territories and numerous other countries. Your passion to help Japan after the devastating earthquake truly inspired us so we offered a way for you to donate your AdSense earnings.

Policy
We listened to your feedback about wanting to know more about our policies, so we dedicated monthly posts with tips on how to keep your account in good status. For example, we provided tips on creating unique content and information about invalid clicks.

Finally, we’d like to highlight our most popular blog posts of the year, as determined by your visits. Our post on new in-ads notice label and icon received the most visits from readers, and the post that you +1’d the most was our announcement about +1 buttons being added to display ads. Make sure to keep +1ing our posts to let us know when you like them and also +1 our blog in the upper right-hand corner if you’re a fan.

Thanks for your continued partnership throughout 2011 and for your support of the Inside AdSense blog. We look forward to seeing what 2012 brings!

Posted by Jamie Firkus – Inside AdSense Team

5576995 2576177240158756221?l=adsense.blogspot Year in review: 2011
 Year in review: 2011

 Year in review: 2011

The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks.

Chevrolet wanted people worldwide to celebrate and share experiences like these through its Chevrolet Route 66 global filmmaker contest. In June of this year, Chevrolet asked folks to share short films that celebrate life’s journey and showcase the spirit of the open road. They weren’t disappointed. In all, filmmakers submitted 197 videos from 32 countries around the world. And one lucky filmmaker’s 30-second spot will appear in the big game on February 5, 2012.

But to reach and engage global audiences, a place to house the videos was needed.

Chevrolet’s goal was to create a personalized experience with an incentive for engagement, yet a low barrier for participation. And because the sharing contest is global, it needed a centralized place, with the ability to localize the films. Keeping these needs in mind, Microsoft created a hub to house and share the videos.

0245.0 5F00 ChevyRoute66 5F00 Website 5F00 HUB 5F00 01 5F00 111711 5F00 thumb 5F00 6F74C22F Buckle Up For this Ride: Chevrolet’s Route 66 Fan share Contest Puts Spotlight on Potential Super Bowl XLVI Spot!

What’s new or unique about the hub?

· All of the films live in one place on one page. The video wall is designed to make discovering, viewing and sharing as easy and efficient as possible with sharing features.

· Its responsive design is built for cross-compatibility and seamless access from virtually any device.

· Content is localized to users’ locale and include a localized UI with video subtitles based on the browser preferences of the users.

· Bing Translator APIs are integrated in the user commentary so users can read what other users are saying about the films around the world.

· The hub goes live today in nine markets, including Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom and here in the United States.

5047.0 5F00 ChevyRoute66 5F00 Website 5F00 HUB 5F00 01 5F00 102511 5F00 video 5F00 bio 5F00 noconfirm 5F00 thumb 5F00 26DAD35E Buckle Up For this Ride: Chevrolet’s Route 66 Fan share Contest Puts Spotlight on Potential Super Bowl XLVI Spot!

It’s all about engagement …

· Microsoft Advertising is also getting into the spirit of the contest. The person who shares the most videos with friends will also win $10,000! Everyone who visits the video wall will get the opportunity to engage in the excitement. The wall’s hub will feature a leader board so it’s clear who is sharing the most.

· Microsoft Advertising will promote Chevrolet’s contest across multiple properties – MSN, MSN Video and Bing Video – guaranteeing tons of eyeballs and participation.

· The contest runs through January 25, 2012 at 11:59:59 GMT, with the winners announced within two weeks of the contest conclusion.

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3872.0 5F00 ChevyRoute66 5F00 Website 5F00 HUB 5F00 01 5F00 102511 5F00 leaderboard 5F00 thumb 5F00 3368807A Buckle Up For this Ride: Chevrolet’s Route 66 Fan share Contest Puts Spotlight on Potential Super Bowl XLVI Spot!

We’re revved up and can’t wait to see the film that captures the essence of the open road!

Stephen Kim, General Manager, Global Creative Solutions, Microsoft Advertising

 Buckle Up For this Ride: Chevrolet’s Route 66 Fan share Contest Puts Spotlight on Potential Super Bowl XLVI Spot!

Season’s Greetings

Author: GoogleAdSenseBlog
23.12.2011

Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace.

122211screenshot Season’s Greetings
(Sending you holiday cheer from our Japan Team)

Posted by Jamie Firkus – Inside AdSense Team

5576995 284393664116766714?l=adsense.blogspot Season’s Greetings
 Season’s Greetings

 Season’s Greetings

Season’s Greetings

Author: GoogleAdSenseBlog
23.12.2011

Happy holidays from the Google AdSense team! Wishing you a season full of laughter, love and peace.

122211screenshot1 Season’s Greetings
(Sending you holiday cheer from our Japan Team)

Posted by Jamie Firkus – Inside AdSense Team

5576995 284393664116766714?l=adsense.blogspot Season’s Greetings
 Season’s Greetings

 Season’s Greetings