Archive for October, 2010

A Halloween hello

Author: InsideAdSense
29.10.2010
Happy Halloween from the Google AdSense Team!

 A Halloween hello

Posted by Katrina Kurnit – Inside AdSense Team

5576995 7607733822171781020?l=adsense.blogspot A Halloween hello
 A Halloween hello

 A Halloween hello

Western Union now in Thailand

Author: InsideAdSense
28.10.2010

After launching in four African countries earlier this month, we’re excited to announce the arrival of Western Union Quick Cash® payments for Thailand!

For those of you who are not familiar with this form of payment, Western Union Quick Cash payments are free of charge and will reach you faster than checks. Payments will continue to follow our normal payment schedule and will be available for pickup in your local currency at your local Western Union agent the day after they’re issued.

A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you’ll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

Posted by Deborah Chang – AdSense Payments team

5576995 209440410589555904?l=adsense.blogspot Western Union now in Thailand
 Western Union now in Thailand

 Western Union now in Thailand

27.10.2010

iphone Chitika Mobile Ads Showing Great Results
1.9 billion people on the web – and 4.6 billion on mobile phones. Mobile is here to stay, and you can’t treat it like the rest of the web. The power of the click is replaced by one-touch phone calls, and the right Ad means everything.

Initial results of the mobile ads on the Chitika network have seen a 76% jump in user engagement.
Across the Chitika network, mobile traffic grew 500% over the past year.

If you are already running Chitika ads on your website(s), Chitika Mobile Ads are already displaying for your mobile traffic. To view your mobile stats: log into your Chitika account, click on “Reports“, then “Advanced Reports“. Under “Select Channels“, check-box the channel named “Mobile Ad” then click “Get Results“.

If you would like to only display Chitika Mobile Ads without also displaying our regular online Chitika ads, this is an available option as well- Login, click on “Ad Setup“, then “Get Mobile Code” Or simply, click here.

We look forward to speaking with you more about Chitika Mobile ads next week at ad:tech New York!

If you are not yet a Chitika publisher, please sign up here to get started.

Starting a new program can be overwhelming. What steps should you take to get off on the right foot and make the most of your account? To help you make your way with AdSense, we’re delighted to introduce the AdSense Checklist to publishers viewing our U.S. Help Center.

 Make the most of your AdSense experience with our new checklist

If your language preference is set to U.S. English, you’ll find the checklist in the left navigation bar of the Help Center. You can recognize it by the progress bar. The checklist is divided into five parts, offering basic recommendations, required steps, and tips to help you grow your account to its full potential.

 Make the most of your AdSense experience with our new checklist

When you check an item, you’ll see the progress bar update accordingly. This will help you in several ways. If you’re new to AdSense, you’ll get a clear overview of what steps to follow to make the most of your account. If you’re already an experienced AdSense publisher, you’ll also have the chance to revisit the basics, and further develop your use of the program.

The progress bar can help you identify quickly how many of the recommended steps you’ve completed, and the checklist will suggest which step you can take next.

We hope that this Help Center feature will be useful to you and help you grow with the AdSense program! If you have other great ideas for ways to help newbies get started with AdSense or thoughts on how to make the checklist even better, join the conversation in our forum.

Posted by Natalia Niznik – Inside AdSense team

5576995 5953339890944209586?l=adsense.blogspot Make the most of your AdSense experience with our new checklist
 Make the most of your AdSense experience with our new checklist

 Make the most of your AdSense experience with our new checklist

 ‘Tis the season for placement targeting: Display advertising
Over the past several weeks, we’ve given you tips about how to take advantage of placement targeting as advertiser spend increases during the holiday season. In this final post of our “‘Tis the season for placement targeting” series, we’ll take a step back to talk about a popular topic that’s generated buzz around Google and the online advertising industry: display advertising. This is especially relevant to this series, as the goal of placement targeting is to offer premium space to advertisers so they can effectively reach their audiences. And these days, when you’re talking about premium space, you’re usually talking about space that’s devoted to display ads.

Advertising on Google started out with four lines of text. In addition to the original text ads, you’re probably familiar with the image, video, and rich media ads we now offer. Did you know that, other than ads shown with search results, more than 40 percent of the ads that we show are now non-text ads? More and more advertisers are creating display ad campaigns as an interactive and engaging means to reach users. To take full advantage of these ads, refer to our last post on enabling ad units to show text and image ads.

Display advertising is a big area of focus for Google. We believe that the new technology we’re developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn’t be asking how publishers can make another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

To learn more about Google’s position on display advertising and the steps we’re taking to push the thinking to the next level, read our recent blog post on the Official Google Blog.

This wraps up our “‘Tis the Season for placement targeting” series. We hope you learned a bit more about the impact of placement targeting and how you can take advantage of this feature to earn more from your online content

Posted by Meredith Blackwell – Inside AdSense team

5576995 449135159954010651?l=adsense.blogspot ‘Tis the season for placement targeting: Display advertising
 ‘Tis the season for placement targeting: Display advertising

 ‘Tis the season for placement targeting: Display advertising