Archive for March, 2010

Decision does not affect large, direct publishers and partners, nor advertisers using Content Match

Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.

No change for large partners/affiliate network
This decision does not affect nor impact our relationship with large direct publishers and partners in any way. As Yahoo! CEO Carol Bartz has stated previously, our publisher (or affiliate) network is an important part of our business, and Yahoo! will continue to invest and innovate to ensure that our publishers realize the best value possible from our partnership.

No change to Content Match ads
Publishers participating in the self-service beta program displayed our advertisers’ Content Match ads (or text-based ads), but this made up only a small amount of total impression volume. Advertisers’ Content Match ads will continue to be displayed on our large, direct partners’ sites, as well as across relevant content on Yahoo! sites. Sponsored Search ads are not affected by this announcement at all.

Publishers with questions regarding this announcement are welcome to contact us through the YPN portal.

— The Team

Bridging+the+gap Bridging the gap: The Anatomy of an Advertising CampaignThe Google Content Network (Google’s ad network that includes over a million websites) connects Google’s hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site.

  1. Contextual Targeting
  2. Placement Targeting
  3. Remarketing

Advertisers choose a particular targeting option depending on their overall goals. You might be most familiar with contextual targeting, which enables advertisers to choose broad themes that match the content of your site. For example, if I’m marketing my cheese shop, I create a keyword list that includes terms such as “cheese,” “gourmet” “cheese,” and “delicatessen,” among others. This would allow my cheese shop ads to show up on sites about gourmet cheeses as well as next to content on other sites that mention gourmet cheeses.

At the same time, some advertisers are interested in showing their ads on specific sites because they find a match between the site’s visitors and their offerings. They can do this using placement targeting; in general, advertisers who tend to be more brand-sensitive use placement targeting because they can choose the sites where they want to show their ads.

More recently, we’ve opened up remarketing, which enables advertisers to target ads to users they’ve previously interacted with, to all AdWords advertisers. At the same time, users can continue to control the ads they see by using the Ads Preferences Manager.

To help advertisers target your sites, we recommend ensuring that there’s a clear theme to each of your pages, if you’re going to allow for placement targeting, create sections of your pages that clients can target easily. Lastly, think about your site from an advertiser’s perspective.

Posted by Joanne Liu – AdWords Content Specialist team

5576995 5890714178282993878?l=adsense.blogspot Bridging the gap: The Anatomy of an Advertising Campaign
 Bridging the gap: The Anatomy of an Advertising Campaign

 Bridging the gap: The Anatomy of an Advertising Campaign

30.03.2010

Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.

The category filtering feature allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages. You can filter categories by visiting your Ad Review Center, located under the AdSense Setup tab. Click the ‘change’ link to view available categories to filter. Your selections will be applied to ads in English, French, German, and Spanish, no matter how they’ve been targeted to your site.

We also recommend taking a look at the columns showing how much of your recent revenue and ad impressions are generated by each of the categories. This will give you an idea how applying these filters may affect your account.

Thanks for continuing to provide your feedback about category filtering. We’ll be sure to keep you posted with any additional updates. In the meantime, please feel free to visit our Help Center for more information about the feature.

Posted by Arlene Lee – Inside AdSense Team

5576995 4707826586683429677?l=adsense.blogspot Limit removed from category filtering feature
 Limit removed from category filtering feature

 Limit removed from category filtering feature

Bridging+the+gap Bridging the gap: Introducing the AdWords Content Specialist teamDo you ever wonder who at Google helps advertisers understand which websites are relevant for their placement-targeted ads?

I’m happy to say that this is one of my goals and also one of my team’s goals. My name is Lindsey Kurz, and I manage a team that helps advertisers understand how to best use AdSense sites in the Google Content Network to reach their marketing objectives. We focus on educating advertisers of all sizes on Content Network best practices, and how they can find success running campaigns on AdSense publisher sites.

You, our publishers, help our advertisers by offering high-quality inventory. My team’s job is to help advertisers understand how to make the best use of that inventory. One example of how we do this, is by helping advertisers understand how to connect with users of a site. For example, when someone’s reading an article, what kind of ad do they want to see? Chances are, they’re browsing for information, so an ad promoting how to “learn more” may perform better than an ad asking them to “buy now.” My team helps advertisers understand these differences to create the most relevant ads for your users. These ads then go through our targeting algorithms and standard ad auction to compete to appear on your pages.

Look for more posts from my team over the next few weeks. We’re excited to share with you more details about what we suggest to advertisers. We’ll talk about the specific recommendations we provide, such as advising advertisers to use a Placement Performance Report to optimize a Google Content Network campaign, along with more broad suggestions, like changing messages to reach different audiences.

Posted by Lindsey Kurz – AdWords Content Specialist Manager

5576995 7121587488515455988?l=adsense.blogspot Bridging the gap: Introducing the AdWords Content Specialist team
 Bridging the gap: Introducing the AdWords Content Specialist team

 Bridging the gap: Introducing the AdWords Content Specialist team

23.03.2010

I came across an interesting report on TechCrunch today on ad networks with malware-infected advertisements.  The report referenced some statistics put out last month by the Avast! anti-virus team, warning people about a new bug making its way through the internet through advertisements.

The study posted the ad networks that spread the malware at the highest rate, and lo and behold, Chitika was nowhere to be seen.  The Chitika ad network appears to be safe.

avast chart Chitika One Of Safest Ad Networks

I asked our CTO, Alden DoRosario, about what we can take away from this, and here’s what he said:

“The Chitika text ad units are currently one of the safest forms of ad revenue for publishers.  The text-based advertisers and the code that runs in each ad unit is written and controlled by Chitika — ensuring that no third-party code runs on your site.

“Historically, ad networks get into trouble when they take un-verified third-party code from advertisers and deploy it on their publishers’ sites.  This is very common in ad networks that run graphical ad units which need access to Flash and other scripting technologies.”

So there you have it, Chitika publishers.  Straight from the boss’s mouth – the Chitika ad network is one of the safest on the Internet.