Archive for February, 2010

Already, tens of thousands of AdSense publishers have used Google Ad Planner to share information about their website with advertisers. We are continuing to invest in the product in order to provide the deepest, most accurate data possible. To that end, we have improved how we calculate site traffic by over 10%, upgraded the way we publish opt-in Google Analytics data from publishers, and renamed the product to DoubleClick Ad Planner. Visit the DoubleClick blog to read more about the new product features and new name.

As always, anyone can use the newly renamed DoubleClick Ad Planner whether or not they are a DoubleClick customer. The product remains free and open for everyone. The URL for publishers to update their profile remains the same: www.google.com/adplanner/publisher.

If you are new to Ad Planner, we invite you to learn more about claiming your site.

Posted by Wayne Lin – Product Manager, DoubleClick Ad Planner

5576995 733753593968081683?l=adsense.blogspot Better site traffic data and new name for Google Ad Planner
 Better site traffic data and new name for Google Ad Planner

 Better site traffic data and new name for Google Ad Planner

To follow up on our previous post about ad relevance and targeting, let’s look at some other reasons why you may experience ad targeting issues on your site.

  • Have you blocked the AdSense crawler’s access to your pages? The AdSense crawler is an automated program that scans your web pages and tracks content for indexing. Sometimes we don’t crawl pages because the AdSense crawler doesn’t have access to your pages, in which case we’re unable to determine their content and show relevant ads. Here are a few specific instances when our crawler can’t access a site:
  • If you use a robots.txt file which regulates the crawler access to your page. In this case, you can grant the AdSense crawler access by adding these lines to the top of your robots.txt file:

    User-agent: Mediapartners-Google*
    Disallow:

  • If the sites you place the ad code on are behind a login, our crawler won´t be able to access your site. To grant access to such pages, please follow these instructions. Also, be sure to regularly check your site diagnostics tool to be aware of any blocked pages.

  • Is your site language supported by AdSense? Check to make sure that your site has a substantial amount of text-based content in one of the languages supported by AdSense. When there’s enough content, our technology detects the primary language of each of your pages and delivers relevant ads in the appropriate language, even if your site contains multiple supported languages.

    • The crawlers used by Google AdSense index content by unique URL. As a result, if the URL is the same regardless which language the user chooses to view the pages in, our system will only have the language version it received when indexing this URL. This means that we’ll show ads according to the page our system has in its cache, which might not match the language the user is viewing the page in. In order to resolve this, we suggest either of the following:
      • Create separate directories for each language, such as http://www.site.com/en/index.html
      • Send GET variables (encoded user information appended to the end of the URL after the ? character) in the URL to determine which language should be shown such as for example http://www.site.com/index.php?lang=en

  • Do you see public service announcements (PSAs) on a site which previously showed paid ads before? If your AdSense account requires PIN or phone verification, you’ll see a prompt in your account when you sign in. If you fail to verify your PIN or phone number (requirements vary depending on your location), then you may see PSAs on your site. If this is not your case, please visit our Help Center for further information.
  • If you continue to have ad targeting issues or are unable to see your ads we recommend visiting the ad troubleshooter in our Help Center.

    Posted by Ulrike Jung – Inside AdSense Team

    5576995 3139082131149388670?l=adsense.blogspot Troubleshooting tips part IIb: Ad relevance and targeting continued
     Troubleshooting tips part IIb: Ad relevance and targeting continued

     Troubleshooting tips part IIb: Ad relevance and targeting continued

    22.02.2010

    You may have read previous posts on this blog about Google’s ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they’ve sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks. If you do a lot of direct media sales and ad network management today, you may already be using an ad server or have investigated using one. Google offers two ad serving products for publishers – Google Ad Manager, for growing publishers, and DoubleClick’s DART for Publishers (DFP), for large media companies with complex needs.

    Since Google’s acquisition of DoubleClick in March of 2008, we’ve been working to leverage the combined knowledge of our companies and the combined strengths of our product suite to develop an even more effective solution for ad serving and management. Today we announced the new DoubleClick for Publishers (DFP) from Google, our next generation ad serving platform as well as DFP Small Business, a streamlined version of our new platform designed to meet the needs of growing publishers. The new DFP offers an even more intuitive workflow to help publishers of all sizes manage campaigns quickly and easily, while providing access to sophisticated feature set including advanced reporting, forecasting, and optimization capabilities.

    Google Ad Manager publishers will automatically be upgraded to DFP Small Business in the coming weeks and we will be working closely with DoubleClick customers to upgrade them to our premium platform on a schedule that makes sense for their business. New publishers signing up for Google Ad Manager today will be automatically upgraded to DFP Small Business on the same schedule as current GAM publishers. To learn more about both versions of our upgraded ad serving platform you can visit this link.

    Posted by Alexander Vogenthaler – Product Manager

    5576995 446223077500075378?l=adsense.blogspot Introducing the new DoubleClick for Publishers
     Introducing the new DoubleClick for Publishers

     Introducing the new DoubleClick for Publishers

    18.02.2010

    This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.

    We’ve converted the maintenance start time for a few cities around the world:

    London – 6pm Saturday
    Johannesburg – 8pm Saturday
    Hyderabad – 11:30pm Saturday
    Ho Chi Minh City – 1am Sunday
    Brisbane – 4am Sunday

    If you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post.

    Posted by Dia Muthana – Inside AdSense team

    5576995 3356041388095313546?l=adsense.blogspot Site maintenance on Saturday, February 20
     Site maintenance on Saturday, February 20

     Site maintenance on Saturday, February 20

    Update on the webinar schedule

    Author: InsideAdSense
    16.02.2010

    We experienced some sound issues when we launched our AdSense Optimization Basics webinar on February 10th. We’d like to apologize to those of you that attended for the inconvenience caused, and let you know that we’ve rescheduled the event to the same time tomorrow. You can continue to post your questions here and we’ll answer as many as possible during the live event.

    We hope to see you there.

    Posted by Siobhán McCormack – AdSense Optimisation Team

    5576995 6835049043590159388?l=adsense.blogspot Update on the webinar schedule
     Update on the webinar schedule

     Update on the webinar schedule