Archive for January, 2010

Today, we’re beginning a troubleshooting series to help you diagnose and solve common issues with your ads, search boxes, and account functionality. We’re kicking things off with a look at how to correctly implement your ad code and an explanation of why ads may not appear on your pages at times.

First, the best way to ensure ads are served correctly is to copy and paste the code exactly as it’s provided in your account. Changing the code and manipulating ad behavior aren’t permitted by our program policies, and in most cases will prevent your ad from appearing at all.

If you’ve noticed that your ad units aren’t showing ads, here are a few things to check for:

  • Did you just add the code to that page? Relevant ads should appear on your pages shortly after you add the code, but sometimes it can take up to 48 hours for ads to show. This is because our crawler has to visit your page and determine its content so we can serve targeted ads.

  • Does the code on your page match the code in your account? Make sure to copy the code exactly as it appears in your account, and paste it within the body tags of your HTML code. Be sure not to make any changes to the linebreaks of the code (e.g. pasting the code all in one line) as this will break the code and prevent ads from showing entirely.
  • Are you using an HTML editor? Publishers often use a design-enhanced HTML editor like Macromedia Dreamweaver or Microsoft FrontPage (aka WYSIWIG, “what you see is what you get” software). If you use such an editor, you may see errors if you paste your ad code into a WYSIWYG view such as the “Design” or “Layout” view. For the ads to function properly, you’ll have to copy and paste the ad code into the HTML source code of your webpage using the editor’s HTML view or HTML insert function. Check for any additional tags inserted by the system or changes in the linebreaks.
  • Are you using a content management system (CMS)? If you have trouble implementing AdSense with a specific content management system, we recommend searching for the name of the CMS (eg. Drupal, WordPress) and ‘AdSense implementation’. You can also ask in the forum if other publishers have mastered similar problems, or contact your program provider directly.
  • Are the ads inside nested frames? While you can choose where to position your ads on your pages, be sure to avoid embedding the ad code in excessive div tags or nested frames. Depending on your browser settings, implementing your ad code in this way might prevent ads from appearing correctly.
  • Is JavaScript enabled in your browser? Ensure that you have JavaScript enabled in your browser, as this is necessary to view ads! If you’re having trouble seeing the ads, please also check for any conflicting JavaScript on your site that might prevent ads from showing.
  • Is your page dynamically generated? If you’d like to implement AdSense ads on a dynamically generated site — for example, a site with session IDs or pages behind a login — you should take a look at this Help Center entry for more information on how to receive targeted ads.

In the next part of this series, we’ll provide tips to help you troubleshoot ad relevancy and targeting issues.

Posted by Ulrike Jung – Inside AdSense Team

5576995 1668916652057806460?l=adsense.blogspot Troubleshooting tips part I: Implementing your ad code
 Troubleshooting tips part I: Implementing your ad code

 Troubleshooting tips part I: Implementing your ad code

WordCamp Boston 2010 #wcbos

Author: Chitika

Hey y’all it’s Terri from Chitika and I was fortunate enough to go attend WordCamp Boston 2010 this past weekend and I have some great tips to share with you.

First off – WordCamp was awesome. If any of you are WordPress publishers, thinking about doing more with WordPress or even just a web publisher you ought to attend the next one close to you! You can find out more about the WordCamp events at If you missed WordCamp Boston all the sessions will be on SlideShare and SpeakerRate soon.

Here are the top five tips I gathered at WordCamp that I thought would be great to share with you Chitika Publishers (and blog readers)

5 Online Publishing Tips

  1. Post Often and Consistently
    If you have a free week don’t post 10 articles or blogs during that week if you typically post only twice a week. Pick a schedule and stick to it to create a habit. If you have time to write more – write something relevant to your website that might not be time sensitive and schedule it to post in the future or save it as a completed draft to post when you are to busy to write for your schedule.
  2. Check your Spelling & Grammar
    Most of us are not English teachers – but make your 6th grade English teacher proud by proofreading. I will usually construct a post and run it through the Word or Open Office grammar and spell check then I’ll read it aloud to make sure it makes as much sense aloud as it does on screen. If you struggle with things like word choice and grammar you should definitely read the Elements of Style by William Strunk and E. B. White. There’s a free online version but I highly recommend a copy for your desk to read through at least once – pick one up on Amazon!
  3. Vary Your Posts & Style
    Don’t just post text time after time – your regular readers and RSS subscribers would usually love to see different styles of posts. Video posts, audio posts, lists, stories, interviews and add some stock photos to some of your posts too! Your content feels even more fresh when you jazz it up (on top of posting regularly, see also #1).
  4. Full Disclosure is Optional but Recommended
    If you are posting reviews for products or services that you may receive affiliate payments from or referral revenue it’s polite to add some text to the page disclosing this information. It’s optional but make sure to check with your legal department or regional government about what kind of disclosure laws are in place to protect bloggers and their readers. For US Publishers: How do bloggers follow the Endorsement Guides?

Want more tips?  Post a comment and we’ll make sure to address some more web publishing tips in the future!

Isabel Isidro and her husband, Nach Maravilla, reached what Isidro calls a “turning point” for their website,, in the summer of 2009. That’s when they found out about Chitika’s newest ad unit, the Mega Unit – an ad unit that would go on to increase their site revenues by 450% in the first month alone. We sat down and spoke with Isidro about her experiences as a web publisher, on running Chitika ads, and on how their earnings have been impacted over the past six months.

How did get started?

“We started in December 1999. We saw the tremendous growth potential of the Web and knew that we wanted to start an online business. We both were scammed by work at home business opportunities advertised in magazines, and we knew that there is a huge market of people out there looking for ways to earn money from their homes. We decided to start an information resource site to help people start, run and manage a home-based business the legitimate way.”

Do you currently own any other websites?

“We have since added two other sites to our network – for women entrepreneurs; as well as Learning from the Big Boys showcasing lessons that small businesses can learn from big businesses.”

What were your first experiences with online advertising?

“We tried several CPM ad networks, but we’ve always been so disappointed with the earnings. While our traffic increased through the years, our income from these ad networks stayed at the same negligible levels – even after giving them prime “real estate” in our site.

Our mistake was in assuming that Chitika will perform just like the CPM ad networks we have joined. We joined Chitika in 2005, and we basically didn’t expect anything from it. We just joined Chitika, and promptly forgot about it. We barely displayed the Chitika ads, and if we did, we placed it in less visible pages and in less visible part of the page. As a result, income from Chitika was negligible.”

..the way Chitika emphasized that their product is compatible with Google AdSense caught our attention.”

“We were doing extremely well with Google AdSense and direct ad sales at the time we joined Chitika, and all our premium real estate were given to AdSense and to our own direct advertisers. There was no question as to which ad network we should be focusing on and giving our prime real estate.

We started thinking about Chitika when Chitika Premium was announced. Our main priority has always been Google AdSense, but the way Chitika emphasized that their product is compatible with Google AdSense caught our attention. We already know from our experience with Google Adsense that our visitors are highly responsive to ads. Plus, receives a huge amount of search engine traffic. Still, Chitika remained in the backburner.”

So what changed your mind about keeping Chitika in low prominent placements?

“The turning point was when a Chitika email newsletter announced the availability of the Mega Units 500×250 and 550×250 in the summer of 2009. The newsletter also demonstrated the best practices for these new ad units, again emphasizing that these ad units are compatible with AdSense and how these units could work with AdSense on a page. I think that was the first newsletter from Chitika that I really paid attention to and read.”

The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages!”

“After reading the newsletter, we implemented the Mega Units at the bottom of a few articles to test it out. We were greatly pleased with the results. The first month alone of implementing the mega units saw an increase of 450% in revenues – and that was only for a handful of our pages! We knew that the time of ignoring Chitika was over. We are now in the process of adding the Mega Unit in all our pages.

We’re looking forward this year to seeing Chitika become a major revenue source for And we’re off to a great start – for the first half of January 2010, our unaudited earnings is already equal to what we earned from 2005 to 2008!”

Would you like to be featured as Chitika’s next Success Story? Contact us here.

Read more Chitika Testimonials and Success Stories here.
View Chitika’s Mega Unit & other ad sizes.
Login Here to get your Mega Unit Code | Sign up for Chitika

We’ve heard from many of our AdSense publishers about your concern for the victims of the recent earthquake in Haiti. We wanted to take this opportunity to let you know about some of the efforts Google is making to help the people of Haiti respond to this catastrophe.

Google is donating $1 million to organizations on the ground that are rescuing those still trapped and providing clean water, food, medical care, shelter and support to those affected. For more information on Google’s efforts and opportunities to get involved, please visit the Google Blog.

Posted by Elizabeth Ferdon – AdSense Team

5576995 6747571494943382128?l=adsense.blogspot An update from AdSense about the response to Haiti Earthquake
 An update from AdSense about the response to Haiti Earthquake

 An update from AdSense about the response to Haiti Earthquake


Bill receives all kinds of support questions on a daily basis here at Chitika. Today he was gracious enough to share 3 important questions that ALL types of Chitika users could benefit from.

What’s the difference between an “impression” and a “page view”?
“You may see these two terms used often and different contexts. While they have similar meanings, it’s the context that makes the difference. Page views are a measure of website traffic. In this context, the term page view represents every time a page from your site is requested by a visitor. If you have three visitors that each request five pages, this will result in fifteen page views for your site.

Impressions are a measurement of the number of ads that are shown on your site. An impression occurs any time an ad unit is displayed. If you have two Chitika ad units on your page and five users request the page, the result will be ten ad impressions since the five users each saw two ad units.”

Are “unique IP addresses” the same as “unique visitors”?
“An IP address is a basically just a numeric pointer for computers and servers on the internet to be able to find each other. For example, if you type “” into your web browser, your computer and our servers know how to talk to each other based on this numerical IP address. Therefore, when you look at the number of unique IP addresses accessing your web site, what that loosely means is the number of different machines requesting information from your site.

The area where these two terms are blurred is when either a user accesses your site from multiple machines on separate IP address – for example, at work and at home. In this case, the number of users and IP addresses are both two, but there is actually only one unique visitor. On the other hand, a home or business could have a network that uses only one IP address on the internet. In this case, if two people from inside the network access your site, the unique IP address count would only be one, but the unique visitor count should be two. Generally, web statistics are reported in unique visitors, though this number is a highly-refined estimate.”

My Chitika reports give me a breakdown of impressions, clicks, CTR, Avg CPC and eCPM for my account. What is all this stuff?
“As explained previously, an impression is counted anytime an ad is displayed to your visitor. This may happen multiple times per page view if there are multiple ad units on a page. A click is a fairly easy unit of measurement – a click occurs when your user clicks on your ad. CTR or click-through-rate is the percentage of your impressions that garner clicks. For example, if your site has 1,000 impressions in a day and results in 10 clicks, you would have a 1% CTR.

Average CPC or cost-per-click is the average amount that you are paid per click generated from the ad units on your site. This number is represented as an average of the CPCs that you get on each click for each day. Specific CPC values can fluctuate depending on the market and having the average of these values helps to illustrate the overall trends of the CPCs generated for your ads.

eCPM or effective cost-per-thousand impressions (the M is for the roman numeral M meaning 1,000) is a unit designed to help normalize the performance of a CPC ad unit. On a simple level, this number represents the amount revenue you would generate for 1,000 impressions based on your current CTR and CPC. As an example, if you had 1,000 impressions at a 2% CTR you would generate 20 clicks. If your average CPC was $0.20 for those clicks, you’d earn $4 on those 1,000 impressions – a $4.00 eCPM.”

HAVE A QUESTION? Chitika Customer Support is available 24/7, please browse our knowledgebase or submit a ticket here.