Archive for July, 2009

We want to get you paid by the fastest means possible. As many of you know, we offer Western Union in 23 countries and courier service in many other countries.

We’d like to take a minute to remind our North American publishers that the fastest way for you to receive your payments is via Electronic Funds Transfer (EFT). EFT is quick and easy to set up. When payments are issued, there’s no need to wait for the delivery in the mail — the funds appear in your bank account shortly after they’re issued. That means if we processed a payment for you this month, your earnings would be in your bank account already.

Also, EFT is good for the environment, since a check doesn’t need to take a ride by sea, plane, or land to reach you. In available locations, it’s the Google-recommended form of payment, so we hope you won’t hesitate to sign up. You can learn more in our Help Center.

To our publishers in regions where we don’t offer EFT yet, please know that we’re always working towards expand our payment options, so stay tuned to Inside AdSense to learn when new forms of payments launch in your location.

Posted by Elizabeth Ferdon – AdSense Payments Team

5576995 171615594834310793?l=adsense.blogspot In North America? We recommend EFT for your next payment
 In North America? We recommend EFT for your next payment

 In North America? We recommend EFT for your next payment

These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it’s no surprise that many publishers are monetizing this type of content with AdSense ads. But, while you’re familiar with types of content which are compliant with the AdSense program policies, your users might not be. We understand that it’s not always easy to monitor hundreds of new comments, posts, user profiles, videos, or photos every day, so here are a few ideas on how to maintain an advertiser-friendly environment on your pages.

As a quick note before we head into the tips, remember that inappropriate content can come in many forms — images, forum posts, comments, links, and so on. For example, adult content isn’t only limited to pornographic images; it can also be sexually explicit forum posts or spam bot comments with links to adult sites, which aren’t permitted by our policies. We recommend reviewing our previous Inside AdSense post on this topic for further clarification and a few tests you can try on your content.

Now for the tips, which we’ve divided in two sections – ‘Prevention’ and ‘Monitoring’.

Prevention

Here are some recommendations for ways to prevent your ads from appearing alongside user-generated content that isn’t compliant with our policies:

  1. Publish clear content guidelines and policies that your users will have to accept and adhere to in order to sign up and use your site’s services.

  2. If you own a photo or video sharing site where users are permitted to upload adult or other non-compliant content, clearly structure your content to avoid placing your ad code in sections/categories containing this type of content. The same idea could also be easily applied to online stores with adult sections or to classifieds sites which offer adult dating classifieds.
  3. Ask users to tag their inappropriate content (e.g. sexually suggestive pictures or videos) as being non family-safe. This can help you perform human evaluations of potentially inappropriate content for AdSense ads. You can also try installing keyword filters for content related to adult topics, violence, or drugs, for instance. While we’re unable to provide you with details about setting up these filters for your site, we recommend searching for terms such as “keyword filtering” or “content filtering” on Google.com.
  4. Implement spambot protection for your comment forms, forums, and guest books. If you need more information on this topic, try a Google search for “spambot protection”.

Monitoring

We suggest these tips to ensure that your existing user-generated content pages remain compliant with our policies:

  1. Set up ways for your community to monitor itself. For example, try adding a “Report inappropriate content” link to your pages, to allow users to flag content for you to review.

  2. Proactively review pages, videos, photos, etc. with high pageviews on a regular basis.
  3. Spot-check content based on keywords, content search, or related user accounts. For example, try entering keywords related to inappropriate content in your own search engine and checking the results. Alternatively, you can search on Google.com using the following parameter, replacing ‘example.com’ with your own site’s URL and ‘keyword’ with a specific word or phrase: “site:example.com keyword”.
  4. Create editorial policies and exercise moderator control in your comments, forums, and guestbook sections.

We hope you find these tips helpful. You can also read related information and suggestions from our Search Quality Team in a recent post on the Webmaster Central Blog. If you have any other ideas, or if you’ve already implemented similar measures on your sites with user-generated content, please feel free to leave a comment below and share your experience.

Posted by Gergana Marinova – AdSense Publisher Support

5576995 3400955380629896826?l=adsense.blogspot Tips for maintaining an AdSense friendly site with user generated content
 Tips for maintaining an AdSense friendly site with user generated content

 Tips for maintaining an AdSense friendly site with user generated content

We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.

As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article, “Are Bing Users Twice As Likely To Click On An Ad Than Google Users?” Enjoy!

ctr graphic 300x236 Chitika Analysis: Bing Traffic vs. Google and Yahoo!

Inside…Google Ad Manager

Author: InsideAdSense
23.07.2009

In March 2008, we launched Google Ad Manager, our ad management solution for publishers with small direct sales teams. Following the rapid growth of this product, we’re excited to announce that we’re now devoting a new blog to Ad Manager at http://googleadmanager.blogspot.com . The Ad Manager team has lots of information to share, and we encourage you to visit the new blog for the latest Ad Manager news, tips, and resources.

For those of you new to Ad Manager, it can help you sell, schedule, deliver, and measure all of your directly-sold and network-based ad inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory. If you don’t have an account yet, visit http://www.google.com/admanager. We also recommend looking through our two-part series on getting started.

Thanks for following our Ad Manager posts here on Inside AdSense for the past year; we hope that you’ll stop by and visit the new Ad Manager blog for the latest announcements and tips.

Posted by Stephen Kliff – Google Ad Manager Team

5576995 3537086564032637403?l=adsense.blogspot Inside...Google Ad Manager
 Inside...Google Ad Manager

 Inside...Google Ad Manager

21.07.2009

We’ve been working to enable local currency reporting in more countries, and are happy to announce that this feature is now available for publishers located in Denmark and Norway. As a reminder, switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to your local currency each day. If you receive payments in your local currency, there won’t be any additional conversions at the end of the month, but you can still update your payment method and currency at any time.

If you’re located in one of these countries, we recommend that you first download and save copies of your past reports in U.S. dollars for your records. Once you’re ready to switch to local currency reports, sign in to your account and look for the green prompt in the upper right hand corner of your Reports Overview page. Click on the link, and you’ll then be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don’t hesitate to contact your attorney.

We encourage you to switch to local currency reports soon, as we’ll be requiring this change in the future. To learn more about these new reports, visit our Help Center or review common FAQs in a recent Inside AdSense blog post — all references to ‘Euros’ in the post now also apply to your local currency.

Updated for accuracy

Posted by Arlene Lee – Inside AdSense Team

5576995 3599535744992877714?l=adsense.blogspot Expanding availability of local currency reports
 Expanding availability of local currency reports

 Expanding availability of local currency reports