Archive for May, 2009
Rule 1 – Only show ads WHEN the user really wants it
Or: Thou shalt never annoy thy visitors
As you know, the Chitika | Premium units only show up when Chitika is sure about user intent (because we know what search term the user used to find you). For all of your regular users who are simply browsing your site, the intent is much lower. In these cases, the Chitika ad does not show, and you are not blasting another ad into their face. Due to this, you are not annoying your users with yet another ad unit.
Rule 2 – Tell your user WHY they’re seeing this ad
Or: Thou shalt respect thy visitors’ experience
As you can see from the example below, the user keywords are highlighted in gold yellow. This is to explain to the user that the ad is about what he is looking for (Psychobabble Joe says: Since the age of 2, the human brain has been taught to pay attention to that specific color of yellow). When you respect your visitors’ feelings and intent like that, they are more likely to look at the ad and read its contents (and, of course, click on it).
Rule 3 – Only show users WHAT they want to see
Or: Thou shalt give thy visitors what they want — in a way they want it
Chitika | Premium ad units have been designed to be hyper targeted, as the ads are almost always completely targeted to the exact keyword the user typed in the search engine. And in the new Mega Unit, ads flow naturally from top to bottom, rather than left to right. “Why is that,” you ask? Its because for the last 10 years, the Internet has worked very hard to train people to read its pages from top to bottom, not left to right. With the Mega-Unit, people’s tendency to read in that fashion helps your second and third ads get almost as much attention as the first.
Put all these three reasons together and you as a publisher/website owner will get from your visitors what you really want — i.e. clicks. More clicks equal more revenue and everybody is happy. By giving your visitors what they want in an ad unit, they’ll give you what you want in return! Isn’t sharing nice?
Social networking features are all the rage these days. (AdSense has even joined the trend with Twitter!) Now your site can be part of the social web by using the features offered through Google Friend Connect to awaken and strengthen your community of visitors.
With Friend Connect, your visitors can join your site using credentials they’ve already created with Google, Yahoo, AOL, and others, and link in the people they know on services like Google Talk, Plaxo, Twitter, and more. There’s also a gallery of gadgets where you can choose from features like commenting, ratings and reviews, and the social bar to add to your site. Just like AdSense, you can simply copy and paste a few snippets of code to add these features to your site. Or, if you want to do some deeper integrations, you can use the Friend Connect APIs.
Watch this video to learn more about Friend Connect:
We’re constantly adding more social gadgets, such as the event gadget, the Polls gadget, and the Get Answers gadget. To learn more about Friend Connect and other Google products helping to make the web — and your site — more social, check out the Social Web Blog.
Posted by Mendel Chuang – Google Friend Connect Team
If you use link units, you may have noticed a small addition to the page users see after clicking a link unit topic. We recently added an image ad to the bottom of each of these pages, after our testing showed revenue improvements for many publishers.
These image ads are contextually targeted, based on the link unit topic users clicked to reach the ads. If no image ads are available for the given topic, we’ll only show the original text ads — in other words, we won’t show a PSA or insert a blank space in place of the image ad in this case. Advertisers can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you’ll generate earnings for valid clicks and impressions. You can review the performance of image ads on your link unit pages by generating a link unit report on your Advanced Reports page.
If you aren’t using link units on your pages, we encourage you to give them a try. They don’t take up much space and can help add to your AdSense revenue — learn more in our Help Center, or visit your AdSense Setup tab and select ‘AdSense for content’ to get started.
Posted by Arlene Lee – Inside AdSense Team
Since introducing reports in Euros for publishers located in France, Germany, Italy, the Netherlands, and Spain, we’ve received a number of questions about this launch. For publishers in these regions, we’ve addressed some of your concerns below.
How will my earnings be converted to Euros?
Once you switch to the new reports, earnings generated from advertisers paying in currencies other than the Euro will be converted. This will happen on a daily basis using the prevailing market rate from the previous day. If you generate earnings from an advertiser paying in Euros, they won’t be converted.
When I’m issued a payment, will my earnings be converted again?
If you’ve switched to Euro reports and are receiving payments in Euros, there will be no additional conversions when your payments are issued. However, if you’re receiving payments in U.S. Dollars, your payment will be converted from Euros to U.S. Dollars at the end of the month.
When I switch to Euro reports, will that automatically change the currency of my payments?
No, your selected payment currency and method won’t change after you switch to Euro reports — unless, of course, you want them to change. (You can update them by visiting the ‘Payments Details’ section under your My Account tab.)
Will there be a delay in receiving my unpaid earnings once I make this change?
No, making this change will not affect the timing of your payments. After you switch to Euro reports, your unpaid earnings in U.S. Dollars will be converted to Euros before the next upcoming payment selection deadline (typically the 15th of each month). For instance, if you make this switch on June 3rd, your unpaid earnings will be converted by June 15th; if you make this switch on June 20th, your unpaid earnings will be converted by July 15th.
How will this change influence VAT and any taxes I have to pay?
While you may receive your payments in your local currency, all payments are being made by Google Ireland, a company incorporated under the laws of Ireland, in accordance with the terms of your agreement with Google. Unless your business is in Ireland, you shouldn’t have an obligation to charge Google VAT or treat any of our payments to you as VAT that needs to be paid to any VAT authorities. If your billing address is located in Ireland, you may have an obligation to charge Google Irish VAT. For more specific answers, we suggest you head for your local tax adviser.
I’m not located in France, Germany, Italy, the Netherlands, or Spain. When will you include other countries?
We’re working to offer Euro reports to publishers located in additional countries. When we do, we’ll be sure to post any updates here on Inside AdSense.
Do I need to update my account if I’m eligible?
Although this change is currently optional, in the future we will require that publishers located in eligible countries make this switch. Eligible publishers who haven’t yet updated their accounts will currently see an interstitial page with additional information after signing in. We understand that some eligible publishers would like to continue receiving payments in U.S. Dollars; while you can still choose to be paid in U.S. Dollars, it will be mandatory to view your reports in Euros.
If you’re eligible to make the switch to Euro reporting, we encourage you to review the updated Terms and Conditions and update your account soon. To get started, sign in to your account and look for the prompt, “See your daily earnings reported in Euro amounts!” on your Reports Overview page. You can also find more information in our Help Center.
Posted by Arlene Lee – The Inside AdSense Team
Continuing with the series of webinars we’ve been hosting recently, we’d like to let you know about several additional webinars taking place over the next few weeks.
If you’d like webinars that take place in the evenings in North America or the early mornings in Asia, one of these might work for you:
Understanding the payment cycle
Learn about when and how you can expect to be paid.
Date: Thursday, May 21, 2009
Time: 6:30pm PDT (GMT -07:00)
Register at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=577510522
Channels and advanced reporting
Walk through the process of creating channels for more detailed tracking of specific pages and ad units.
Date: Thursday, June 4, 2009
Time: 6:30pm PDT (GMT -07:00)
Register at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573170710
If you prefer webinars at a Europe-friendly time, you may wish to attend one of these:
Using Custom Search Engine with AdSense
Find out how your users and your revenue can benefit from Custom Search engine with AdSense for search.
Date: Monday, May 26, 2009
Time: 3pm GMT (PDT +07:00)
Register at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570572716
Fundamentals of optimization
Learn about account and ad layout changes that can boost your revenue. (Recommended for new publishers or those who haven’t optimized AdSense previously.)
Date: Wednesday, June 10, 2009
Time: 6:30pm GMT (PDT +07:00)
Register at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573202418
As always, you can find dates, times, and details for our webinars in our Help Center.
Posted by Julie Beckmann – Inside AdSense Team