Archive for April, 2009

Are you using Google AdSense as an alternate ad to display when a Chitika ad cannot display (for example – in non-supported countries, or for non-search traffic, etc.)?  If not, then you do not need to even bother reading this.

However, if you are using AdSense as an alternate ad in a Chitika ad, then you will need to make a quick change to your alternate ad setup.

Google changed the way AdSense is served and it now MUST be on a page with proper HTML coding.

HERE IS WHAT YOU NEED TO DO TO MAKE SURE YOUR ADSENSE ALTERNATE AD SERVES CORRECTLY:

  1. Open the .HTML file that contains your AdSense code with Notepad or any other text editor.
  2. Place <html><head></head><body> before your Chitika code and </body></html> after the code – for example:

    <html><head></head><body>
    
    <!--ADSENSE CODE GOES HERE -->
    
    </body></html>

This will ensure that your AdSense alternate URL will display properly.  If you have any questions, please feel free to contact us directly, leave a comment below, or post in our forums.

Analytics integration for all

Author: InsideAdSense
29.04.2009

Over the past few months, we’ve been gradually inviting publishers to integrate their AdSense accounts with Google Analytics, and today we’re happy to announce that this feature is now available to all publishers. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site.

Once you link your accounts, you’ll find an AdSense-specific menu under the ‘Content’ section of the left-hand navigation bar on your Analytics homepage, containing these reports:

  • The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren’t monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
  • The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
  • Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.

 Analytics integration for all
You’ll also notice that other sections of your Analytics account will show a new ‘AdSense Revenue’ tab. You’ll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.

To take advantage of these new reports, sign in to AdSense and click the ‘Integrate your AdSense account with Google Analytics’ link on your Reports Overview page. You’ll be taken to a step-by-step wizard that will guide you through the rest of the process. If you use AdSense in a language that’s not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.

We also recommend watching the video below, which will help explain the linking process:

Enjoy your new data, and don’t forget to visit our Help Center if you have other questions about linking your accounts or reviewing your reports.

Posted by Arlene Lee – Inside AdSense Team

5576995 7040916933097834184?l=adsense.blogspot Analytics integration for all
 Analytics integration for all

 Analytics integration for all

Updates to the program policies page

Author: InsideAdSense
28.04.2009

If you’ve checked the AdSense program policies page today, you’ve probably noticed that we’ve just made a few small updates. We’d like to take a moment to clarify what’s been changed.

The first thing you might notice when you visit the program policies page is that we’ve revamped the look. Based on your feedback, we’ve reorganized the content and updated the layout to make it easier to read and navigate. We’ve highlighted some key information for each policy, and added expandable ‘Learn more’ sections that you can click for more detailed information. Also, we’ve grouped together policies that are specific to only AdSense for content or AdSense for search.

There are also a few updates to the content of the program policies, which we’ve outlined below:

  • Google brand violations: This policy has always existed in our Terms and Conditions, but we’ve now brought it directly to the ‘Ad Placement’ section of the program policies page so that it’s easier to find. According to this policy, we don’t allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.

  • Deceptive implementations: We’ve clarified this policy a bit in the ‘Encouraging Clicks’ section of the program policies – ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear.
  • Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.
  • Other Google products’ policies: With this new policy, publishers aren’t permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn’t permitted by the YouTube Terms of Service.

Finally, we’ve added more information to the ‘Webmaster Guidelines’ section and created a new ‘Traffic Sources’ section. Whether you regularly review the program policies or haven’t reviewed them since you signed up for AdSense, we encourage you to visit the program policies page and check out the updates.

Posted by Winnie Creason – AdSense Publisher Support

5576995 6965259945576146148?l=adsense.blogspot Updates to the program policies page
 Updates to the program policies page

 Updates to the program policies page

27.04.2009

twitterbird Why advertising will not kill TwitterJust like anything, Twitter is hated among some people purely for the reason that so many others love it. The human psychology of Twitter is that it’s easier to love something someone hates and vice versa. But Twitter actually plays on the human nature of people in many interesting ways, and this is what makes it hard to avoid.

I was once a Twitter “non-believer”, SHOCKED? I know – but it’s true, you can blame the month of dead silence coming from the Official Chitika Twitter account on boring ol’ me before I was shown the Twit-light – not to be confused with the teen-girl phenomenon Twilight, of course.

Simply put, how else could you directly listen, in real time to, or connect, with someone you may have otherwise never seen or heard a word from ever in your lifetime? Twitter. It’s almost as if you took a super-telescope and pointed it around the world, into your customers, users, publishers, heroes and even idols computer screens where they are typing their very thoughts, options and actions. Simply put again, Twitter directly connects you to a world ultimately unreachable & unseen.

Let Twitter play to your EGO
Don’t stand behind the super-telescope forever. Get out there and talk. Meet people, talk to people.. because they want to talk to you. Once you start getting followers, RT’s, @’s and direct messages- you will feel very relevant in the Tworld. And unlike Facebook, MySpace, etc., this never gets boring. Why? There is always a larger audience, access to more people and their lives, stories, opinions, friends & followers without trying or having to friend request them. It’s more reachable than other social networks, so it will be less likely to lose your interest. And because Twitter cleverly plays into personal ego, it would be hard for someone to leave. This emotional connection will keep it afloat for a very long time, and this is why advertising will not kill Twitter…

Twitter and advertising
What gives Twitter an edge over Facebook and Myspace is right now, it’s the only of its kind. Twitter also has a dominant number of people who use Twitter for business reasons because it brings great value. So the question is not whether advertising will kill Twitter (because thats impossible) but how much it will be affected. I do not see a domino-effect of dropped users just because of ads, but I do see many being annoyed about it.

But even then, will users really be able to give up the on-going benefits? We already know that Twitter captures an emotional involvement to people, and right now, the only content on someone’s Twitter page is info all about them. So advertising could either cause a personal invasion to users, which could alter the way people feel about Twitter or use it, or they could value the benefits of the system and move on. Nothing in life is free. Who could really blame Twitter for falling into the human nature of survival? How can someone criticize something they use for free for wanting due-financial credit? So my answer is, no. But that’s just me…

What are your thoughts about advertising on Twitter?

Follow Karla on Twitter! @KarlaChitika

More on Twitter:
Advertising on Twitter, by Dan Ruby

27.04.2009

…and other tidbits  from the blogosphere

crystal pepsi The New BOSS is DeliciousI really wanted to start off this roundup with a clip from the recent visit of Food Network’s “Dinner: Impossible” to Yahoo!, but it doesn’t exist yet in video form on the Web—which, in my mind, is the same as not existing at all. So you’ll have to settle for reruns and wondering what a salmon cupcake really tastes like. Oh, and these publisher-focused morsels…

Mmm…Delicious
The Yahoo! Search blog digs into new features for Search BOSS, our search platform that lets you customize Yahoo! Search for your content pages. In particular, they like BOSS’s integration with Delicious social bookmarks to help deliver even more relevant results.Over on the Developer Network blog, they show you how to build a module that uses your page content to generate a list of Yahoo! results, re-ranked by their popularity on Delicious. I don’t pretend to understand that code-y stuff there. But I hope that you do, because if used properly, it could help you generate more relevant content to go with the content that your readers are already reading.

Social media sucks
If you ask one of my less-social colleagues, the reason why social media “sucks” is because it’s a “waste of time.” (And here I thought that was the point.) But Josh Bernoff writes on Forrester Research’s Groundswell blog that social media disappoints advertisers because they’re treating it like, well, media. “Media is something you can advertise in, in most cases. While you can advertise in social networks, that is the least interesting use for them,” he says. When businesses start treating social networks as something other than media, they can start to capitalize on them.

…but you’re still using it
Speaking of social—um, whatever you want to call it: Marketing Vox reports on a Harris Interactive poll, saying that “over half of Americans (51%) do not use Twitter or participate in either of the two largest social networking sites—MySpace and Facebook.” That seems like a curious spin. Doesn’t that also mean that pretty much half of Americans are on those sites? The poll also says that, despite the hype, just 5% of Americans are using Twitter.

Wait…those were flops?
The folks who run the human-powered directory that gave Yahoo! its start (and is still going strong) pull together interesting tidbits throughout the week. I loved their piece on products that didn’t quite take off. But then again, I loved Crystal Pepsi.

—Jeff Sweat, Blog Editor