Over the last few weeks you may have noticed the Ad balance subtab under My ads. This new AdSense feature will give you more control to create a great ads experience for your users.
Ad balance lets you reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.
By only showing your best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.
To learn more about this new feature, please visit the Help Center.
We’d love to hear what you think about Ad balance. Please leave your feedback within your AdSense account by clicking send feedback.
Dongcai Shen, Software Engineer
Rikard Lundmark, Software Engineer
Spandana Raj Babbula, Software Engineer
*We don’t guarantee any specific results. And, just as a reminder, you’re responsible for the content and layout of your site.
**Find out how you turn this feature on and off and make changes to your settings in the AdSense Help Center.
Over the coming weeks, when you log in to your AdSense account, you’ll be automatically taken to the new User Interface (UI). You will no longer be able to opt-out of the new UI.
Thank you to the more than 500,000 publishers who switched to the new UI over the last few months. Your feedback has been invaluable in launching the new UI to all of our users.
Posted October 13, 2016
The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.
- A fresh new look & feel. We’re adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.
- A great new homepage. All the information you need, right where you need it. We’ve organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.
- A streamlined new menu. We’ve brought everything together in a new left hand menu.
Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.
Posted by: Andrew Gildfind, Daniel White & Louis Collard
From the AdSense Product Team
Hello AdSense Publishers, if you are seeing sites on your performance reports or under your sites list that don’t belong to you, this post is for you!
First off, you are not under attack. Although you may feel some alarm seeing another site show up in your account, there’s nothing to worry about. The most common scenario is another site has copied your site code and pasted it onto their site, also copying the ad code in the process. Since your publisher id is still in the ad code, the new site will now appear in your account.
To combat this you’ll want to make two quick changes to your account.
- Verify which sites in your account are yours.
- Sign in to your AdSense account.
- Click Settings in the sidebar.
- In the dropdown, select My sites.
- In your site list, locate the site you want to verify and click the Down arrow
- Next to “Verified site”, turn the switch on
- Click Settings in the sidebar.
- In the dropdown, select My sites.
- On the “Manage sites” page, click More
- Click Site authorization.
- Next to “Only authorize my verified sites to use my ad code”, turn the switch on
- Click Save. Your changes should take effect within 48 hours.
Every year more people are using their phones and devices to browse web pages. In 2013, mobile made up only 17% of web traffic. In 2016, this number has risen to over 38%. Within the next couple of years, mobile traffic will easily surpass 50%.
This is why you need to take time to optimize your AdSense ads for mobile traffic. Although you can easily grab a responsive AdSense ad unit, there are more ways to optimize your ad units for mobile. It may be the easiest way, but I’ve found that the easy way usually does not always produce the best results. I’ve tested the responsive ad units on my blogs against manual optimization, and the results were staggering.
The manual optimization of my ads produced a 54% increase in my AdSense revenue.
Here’s what I learned from the tests I ran:
#1 A large mobile banner at the top of the page earned the most money on my site
The highest producing location was below the title of a post and above the first paragraph. It’s important to know that AdSense amended their policy on ads above the fold on mobile devices, and you can no longer use the 300×250 ad above the fold on mobile.
#2 Hide the sidebar ads in tablets and mobile
The sidebar is going to be pushed down to the bottom of the post when it is viewed in mobile. This is essentially banishing any ads in the sidebar to no man’s land. Most premium WordPress themes will allow you to turn off ad spots in the sidebar. This will allow you to drop in an additional AdSense ad into the post to get maximum monetization from mobile.
#3 The best ad grouping was top, middle, and bottom
Out of all the mobile ad groupings, this one easily produced the most revenue for me. The grouping was made up of one 320×100 ad and two 250×250 ads. The first ad was below the title and above the first paragraph. The second ad was placed after the 6th paragraph of the post. The final ad was placed at the end of the post.
In addition to mobile optimization, I applied four AdSense optimization strategies, which resulted in an overall revenue increase of close to 300%. Whether you are making $500/month or $5000/month, a 300% increase can make a huge impact on your yearly earnings.
Go here to read all of my “5 AdSense Optimization Strategies that Will Increase Your Earnings.”
Brandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.
What is programmatic?
Originally, digital ad sales required you to go out and sell your ad space direct to advertisers. If they liked the price they agreed to the sale. If not, they may have negotiated with you. All this took time, required advanced bookings, and necessitated a lot of leg work on both sides.
Programmatic advertising takes your digital ad inventory and matches it to buyers looking for the ad space you offer, doing the selling for you. It uses software and algorithms as a go between, increasing ad revenues through a bidding system where the highest paying buyer’s ad is chosen for each space.
The easy way to try programmatic
The AdSense platform will find advertisers for you from AdWords and other Google advertisers and accept bids on your behalf, automatically selling your ad units for the highest possible price and placing the winning ad in that spot.
Programmatic advertising 2.0
If you’re a larger publisher who has a significant amount of direct sales or needs to manage their ads at a granular level to avoid conflict, you may need a more advanced programmatic solution.
DoubleClick Ad Exchange is for publishers looking to go beyond the basics of programmatic advertising. You’ll be able to access a wider pool of advertisers, agencies and ad networks to tap into advertising markets beyond Google advertisers. In addition to expanding demand, Ad Exchange provides publishers with advanced Programmatic Direct tools to help grow your business. But it’s important to know, you’ll also be required to manage more manual inputs and adjustments, so it’s not ideally suited for every publisher.
Consider your next step
Ready to take the plunge?
Make sure you choose the right tool to give yourself the best possible potential earnings. To help you with this, arrange a free consultation with one of our experts who can help you to choose the right programmatic solution for your business.
Posted by Jay Castro, from the AdSense team