- Customer Satisfaction Award: A partner who demonstrates outstanding overall quality of services for publishers, a key pillar of the Certified Publishing Partner program.
- Mobile Champion Award: A partner who demonstrates strong strategy and implementation to help publishers capture mobile opportunities with strong user experiences and effective monetization.
- Business Innovation Award: A partner who shows leadership in the publishing business, by demonstrating how they are innovators on all fronts from product to marketing to sales to support, and that their innovation has tangible impact on revenue and publisher satisfaction.
- Customize the size of ads based on the width of the screen
- Specify the exact dimensions or proportions of the ad
- Hide units for a particular screen width
If you’re specifying the ad unit sizes for particular screen widths, we recommend the following:
- For screen widths up to 500px, use a 320×100 ad unit
- For screen widths between 500px and 799px, use a 468×60 ad unit
- For screen widths of 800px and wider, use a 728×90 ad unit
For more information, see our Help Center article that explains how to customize your ad code to respond to different scenarios. It also includes guidelines for those who are new to CSS media queries.
Posted by Lea Wehbe, from the AdSense team
Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn’t scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for.
Advertisers today want more transparency and effectiveness, and that’s where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.
That means an ad unit on the first screen (“above the fold”) will be counted as viewable if a user opens the screen for one second, but an ad below the first screen will not be counted unless the viewer scrolls down. Check out this interactive demo to see how viewability works first hand.
- Replace 320×50 ad units with 320×100. Revenue per thousand impressions (RPM) tend to increase when you move to the large mobile banner ad. By using the 320×100 ad unit, you allow the 320×50 ad to compete as well, doubling the fill-rate competition. The best practice is to put the ad just above the fold.
- Use 300×250 ads for a potential increase in fill rates and RPMs. 300×250 is built to fit most mobile screens. It also tends to have a high fill rate (and higher RPMs) since many advertisers prefer this size. Research has shown that a 300×250 ad unit placed just below the fold could generate an approximate 50% viewability rate, helping you to maximize the impact of your ad space.
- Cut accidental clicks by moving ads at least 150 pixels away from content. As you improve viewability, you can also improve the user experience and decrease spam rates by leaving room between ads and the context. 150 pixels of space is a good starting point; test and adjust to see what works best with your content.
- Use page-level ads designed for mobile devices. To keep pace with the trend to mobile, Google AdSense has launched two kinds of page-level ads: anchor ads and vignettes. Both are designed to increase mobile viewability. Anchor ads, as their name implies, stick to the bottom of the page as the user scrolls. They are smooth and easily dismissed, and they are typically reserved for high RPM ads.
AdSense Labs is the place to find, test, and provide us feedback on new features we’re working on. To learn more about this new tab, please visit the Help Center.
Show fewer ads
Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center.
Inline ads are 320×100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this new ad format you’ll no longer need to write the logic to dynamically insert ad units on your page, we’ll handle all that for you. For more information on Inline ads, check out the Help Center.
When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.
It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent.
- Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320×50 display ads to appear within this format, which increases competition. If the 320×50 ad unit wins the auction, it will always be vertically aligned to the top.
- These formats are bigger and more engaging than smaller mobile units, so they’ll grab user’s’ attention. Here’s an example of what the medium rectangle looks like placed above the fold, yet below the main content.
AdSense Account Strategist