We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.
But somehow publishers aren’t responding to this primal need that we all know as users.
According to Google’s research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s – think of what your users can do with a tap and a swipe.
But how does this impact me? Well, the report also states that…
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
- Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.
By now we think you’re sold on speed. So what’s next?
- Understand your site’s speed with these resources
- Measure your site’s performance
- Assess the different components impacting speed
- Prioritize the order your site loads
- Test, remeasure and repeat to improve your site speed
- UGC publishers with constantly evolving content – think Tumblr, Facebook, Pinterest.
- Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard.
- Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it.
- Publishers considering mobile first (aren’t we all?!).
- Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll.
- Choose a color scheme and stick to it
- Choose a layout and stick to it
- Choose a theme and stick to it
Place ads at natural breaks or where the user’s attention may have waned. Not only will this improve user experience but it also may encourage a higher CTR and increased audience engagement.
Keep it simple, folks.
Tips on keeping it simple
- Make it touch friendly. What’s easier than that?
- Bullet points make your content easily consumable
- Be brief in sign-ups. If your site requires users to sign-up or sign-in, keep input requirements to a minimum or consider adding a Google sign-in option to speed up the process
So there you have it; the four S’ of user experience: speed, scroll, style, simple. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit.
Posted by: Sarah Hornsey, from the AdSense team
- Domain Authority Less Than 30 = Keyword Phrases with Less than 50,000 Google Results
- Domain Authority 30 to 35 = Keyword Phrases with Less than 100,000 Google Results
- Domain Authority 36 to 40 = Keyword Phrases with Less than 250,000 Google Results
- Domain Authority 41 to 45 = Keyword Phrases with Less than 500,000 Google Results
- Domain Authority 46 to 50 = Keyword Phrases with Less than 1,000,000 Google Results
Blogging is one of the easiest ways to build a residual income with Google AdSense. However, most bloggers are doing it the wrong way, and that’s keeping them from growing their earnings to a whole new level. Today, I’m going to share with you the four pillars that helped me build my blog traffic to over 1 million monthly visitors in less than 18 months after my first blog post.
My blogging success story is rather unique. For most of my thirties, I was mentally and physically disabled because of damage done by a small pituitary brain tumor. I was fortunate enough to find a doctor that identified the right combination of medicine to bring me back from the depths of nowhere. My mental cognition was regained a mere months before my pregnant wife was diagnosed with stage 3 breast cancer. I was able to be there for my wife. Our first son was born healthy, and my wife officially beat cancer two months later.
The fear of our health problems returning led me down the road of creating a blog. One of my top skills is reverse engineering successful systems and rebuilding them into a more productive system. Before my health was ravaged, I had built several multi-million dollar companies on the back of this unique skillset.
Before I made my first blog post, I spent six months researching the blogs that received the most traffic from Google organic search. I identified the specific tactics from over 70 high traffic blogs. Then I ranked the tactics by the most productive, and I eliminated the bottom 80%. This is what I built my blogging system upon. Within four months of launching the blog, I had surpassed 100,000 monthly visitors. Today, my blog receives over 2 million monthly visitors.
Here are the four pillars that my system was built upon:
Pillar #1 – Keyword research
Most amateur bloggers fail miserably at keyword research. The reason for this is because they are overwhelmed by all of the data, and they are usually using the wrong tools. I will be breaking down my simple system for identifying keyword phrases that serves as the topic and title for future blog posts. This will allow you to blog with a purpose. And that purpose is to create blog posts that consistently produce organic traffic.
Pillar #2 – Compelling blog titles
You can write an epic 4000 word post, and it can doomed for failure because of a poorly chosen title. The post title is actually more important than the post. I’ll be revealing my Perfect Title Formula, which will allow you to craft blog headlines that drive a ridiculous amount of traffic and social shares.
Pillar #3 – Engaging content
Over the last three years, I’ve perfected my blog’s ability to engage new visitors. The average visitor spends 5 minutes reading one of my blog posts. I will be sharing the eleven techniques that I apply to my blog posts to achieve absolute engagement.
Pillar #4 – Getting High Quality Links
The key to remember here is quality over quantity. Do not waste your time chasing low quality links or adding your blog to a directory. A single high quality link can increase the rankings of every single post on a blog, which can double your traffic in a matter of 90 days. There are two strategies that work better than everything else, and I will show you exactly how to execute them.
Over the next four weeks I’ll be sharing tips on how to increase your AdSense earnings right here on the Inside AdSense blog. In the meantime, go here to keep reading “How to Build a Blog to Over 1 Million Monthly Visitors” and find out how to apply the four pillars to your blog.
If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.
Over the coming weeks, when you log in to your AdSense account, you’ll be automatically taken to the new UI. You can still opt out by clicking the Back to Previous AdSense link on the left menu.
Thank you to everyone who tried the new user interface (UI) over the last few weeks. More than half of our active AdSense users decided to opt in, and nearly 90% stayed with the new UI. After listening to your feedback we’re ready to take the next step.
How will I be affected?
- If you haven’t tried the new UI, you’ll be automatically opted in. You’ll still have the option to opt out.
- If you’re already on the new UI, you won’t be affected. You’ll still have the option to opt out.
- If you’ve tried the new UI and opted out, you’ll continue to be taken to the current interface with no changes.
The new UI remains optional over the coming weeks. We’re aiming to make the new UI the default, and deactivate the old one by early 2017. Let us know what you think by using the Send feedback link.
Posted October 13, 2016
The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.
- A fresh new look & feel. We’re adopting Material Design principles with a completely redesigned homepage and menu. We’ll roll out further improvements throughout the product soon.
- A great new homepage. All the information you need, right where you need it. We’ve organized your homepage into a stream of interactive cards. You can pin your favorites to the top of the stream, and arrange your homepage just the way you’d like.
- A streamlined new menu. We’ve brought everything together in a new left hand menu.
Opt in through the AdSense interface to try it for yourself, and let us know what you think in the feedback tool.
Posted by: Andrew Gildfind, Daniel White & Louis Collard
From the AdSense Product Team
Friendly shout outs boost your online image, and encourage the rest of the community to also view and engage with your site.
If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.
Promote Yourself Indirectly
The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.
To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.