Helping publishers bust annoying ads

Author: InsideAdSense
08.08.2017

Cross posted from The Keyword

At some point, we’ve all been caught off guard by an annoying ad online—like a video automatically playing at full volume, or a pop-up standing in the way to the one thing we’re trying to find. Thanks to research conducted by the Coalition for Better Ads, we now know which ad experiences rank lowest among consumers and are most likely to drive people to install ad blockers.

Ads, good and bad, help fund the open web. But 69% of people who installed ad blockers said they were motivated by annoying or intrusive ads. When ads are blocked, publishers don’t make money.

Google CFBA0817 infographic R4D Helping publishers bust annoying ads

In June we launched the Ad Experience Report to help publishers understand if their site has ads that violate the Coalition’s Better Ads Standards. In just two months, 140,000 publishers worldwide have viewed the report.

“This report is great for helping publishers adapt to the Better Ads Standards. The level of transparency and data is incredibly actionable. It literally says here’s the issue, here’s how to fix it. I think it will be helpful for all publishers.” Katya Moukhina, Director of Programmatic Operations, Politico

We’re already starting to see data trends that can give publishers insights into the most common offending ads. Here’s a look at what we know so far.

It’s official: Popups are the most annoying ads on the web

Pop-up ads are the most common annoying ads found on publisher sites. On desktop they account for 97% of the violations! These experiences can be bad for business: 50% of users surveyed say they would not revisit or recommend a page that had a pop-up ad.

Google CFBA0817 infographic R4C Helping publishers bust annoying ads

Instead of pop-ups, publishers can use less disruptive alternatives like full-screen inline ads. They offer the same amount of screen real estate as pop-ups—without covering up any content. Publishers can find more tips and alternatives in our best practices guide.

Mobile and desktop have different issues

On mobile the issues are more varied. Pop-ups account for 54% of issues found, while 21% of issues are due to high ad density: A mobile page flooded with ads takes longer to load, and this makes it harder for people to find what they’re looking for.

Google CFBA0817 infographic R4A Helping publishers bust annoying ads

Most issues come from smaller sites with fewer resources

Our early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers or business publications. They come from smaller sites, who often don’t have the same access to quality control resources as larger publishers.

To help these publishers improve their ads experiences, we review sites daily and record videos of the ad experiences that have been found non-compliant with the Better Ads Standards. If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.

We encourage all publishers to take a look at their report. Here’s how.

  1. Gaining access to the report
    The Ad Experience Report is part of Google Search Console, which means you need to be a verified site owner to access it. You can either ask your webmaster to add you as an owner or user, or verify ownership yourself. Learn more.
  2. Understanding the report
    If your site has been reviewed and the status is “Warning” or “Failing,” the report will show videos of the ad experiences that are likely to annoy or mislead your visitors. Click on desktop or mobile reports to see the specific experiences identified.
  3. Fixing the issues and requesting a review
    Once you’ve identified the violating experiences, work with your ad ops and site design teams to remove the annoying experiences. After that, describe how you addressed each of the issues in the ‘Request review’ area and click ‘I fixed this’. You’ll receive a confirmation email saying your review is in progress. Learn more.

Looking ahead

Over the next few weeks we’ll begin notifying sites with issues. For even more insights on the types of sites and violations found, publishers can visit The Ad Experience Report API.

The good news is that people don’t hate all ads—just annoying ones. Replacing annoying ads with more acceptable ones will help ensure all content creators, big and small, can continue to sustain their work with online advertising. This is why we support the Coalition’s efforts to develop marketplace guidelines for supporting the Better Ads Standards and will continue working with them on the standards as they evolve.

Posted by Scott Spencer, Director of Product Management, Sustainable Ads

 Helping publishers bust annoying ads

 Helping publishers bust annoying ads

Clarification around Pop-Unders

Author: InsideAdSense
11.07.2017

At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.

To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will “pop under” your window, so that you don’t see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.

We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.

As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic.

Posted by John Brown, Head of Publisher Policy Communications

 Clarification around Pop Unders

 Clarification around Pop Unders

Introducing AdSense Native ads

Author: InsideAdSense
05.07.2017

Today we’re introducing the new AdSense Native ads — a suite of ad formats designed to match the look and feel of your site, providing a great user experience for your visitors. AdSense Native ads come in three categories: In-feed, In-article, and Matched content*. They can all be used at once or individually and are designed for:

  • A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors. 
  • A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet. 
  • Ease of use: easy-to-use editing tools help you make the ads look great on your site.

Native In-feed opens up new revenue opportunity in your feeds

f0bb272b3c60246801c6af50a2ac8dae%2B%25281%2529 Introducing AdSense Native ads

Available to all publishers, In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.

Native In-article offers a better advertising experience

2fd5baf0ea8a3f1eb392d75fa4f2dd7b Introducing AdSense Native ads

Available to all publishers, In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.

Matched Content* drives more users to your content 

1ab361d9d411fbda0ce37b280a0bee63 Introducing AdSense Native ads

Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.

Getting started with AdSense Native ads 
AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles.  When deciding your native strategy, keep the content best practices in mind.

To get started with AdSense Native ads:

  • Sign in to your AdSense account
  • In the left navigation panel, click My ads
  • Click +New ad unit
  • Select your ad category: In-article, In-feed or Matched content

We’d love to hear what you think about these ad formats in the comments section below this post.

Posted by: Violetta Kalathaki – AdSense Product Manager

*This format has already been available to eligible publishers, and is now part of AdSense Native ads.

 Introducing AdSense Native ads

 Introducing AdSense Native ads

AdSense now understands Urdu

Author: InsideAdSense
28.06.2017

Today, we’re excited to announce the addition of Urdu, a language spoken by millions in Pakistan, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Urdu language content has been growing steadily over the last few years. AdSense provides an easy way for publishers to monetize the content they create in Urdu, and help advertisers looking to connect with the growing online Urdu audience to reach them with relevant ads.

To start monetizing your Urdu content website with Google AdSense:

  1. Check the AdSense program policies and make sure your website is compliant. 
  2. Sign up for an AdSense account 
  3. Add the AdSense code to start displaying relevant ads to your users. 

Welcome to AdSense!

Posted by: AdSense Internationalization Team

 AdSense now understands Urdu

 AdSense now understands Urdu

Building a better web for everyone

Author: InsideAdSense
01.06.2017
Cross-posted from The Keyword

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging–ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web–like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads–taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation.

We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it.

New tools for publishers

The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. For a full list of ads to use instead, publishers can visit our new best practices guide.

HDM%2BLogo%2BBlack Building a better web for everyone “We’ve always put our users first and support the Coalition’s Better Ads efforts and standards. The report’s videos and screenshots are incredibly helpful and make the Coalition’s research actionable for our teams. We’re impressed with the level of detail and transparency Google is providing and commend this initiative.”
- Troy Young, President, Hearst Digital Media

As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.

Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Publishers should visit our new best practices guide for tips on crafting the right message for their audience.

Chrome support for the Better Ads Standards

Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

Looking ahead

We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising.

We look forward to working with the Coalition as they develop marketplace guidelines for supporting the Better Ads Standards, and are committed to working closely with the entire industry—including groups like the IAB, IAB Europe, the WFA, the ANA and the 4A’s, advertisers, agencies and publishers—to roll out these changes in a way that makes sense for users and the broader ads ecosystem.

Posted by Sridhar Ramaswamy
Senior Vice President, Ads and Commerce

 Building a better web for everyone

 Building a better web for everyone